Which Surf Brands Sponsor Pro Surfers? Top 7 in 2025 🌊

Ever wondered which surf brands are backing the world’s top professional surfers in 2025? Whether you’re a grom dreaming of your first sponsorship or a fan curious about who’s fueling the pros, this deep dive uncovers the biggest players, the rising stars, and the surprising newcomers shaking up the surf sponsorship scene. From iconic giants like Quiksilver and Billabong to eco-conscious innovators like Outerknown, we reveal who’s writing the checks and why authenticity is the ultimate currency in this high-stakes game.

Did you know that non-surf brands like Red Bull and CITIZEN are now major sponsors, bringing fresh energy and tech into the lineup? Or that sustainability-focused brands are redefining what it means to be a surf sponsor in today’s climate-conscious world? Stick around — we’ll also explore how these sponsorships impact pro surfers’ careers, the rise of non-endemic sponsors, and what the future holds for surf sponsorships. Ready to catch the inside wave?

Key Takeaways

  • Legacy surf brands like Quiksilver, Billabong, and Rip Curl remain dominant sponsors of professional surfers in 2025.
  • Emerging eco-friendly brands such as Outerknown and Vissla are reshaping sponsorship with sustainability at the forefront.
  • Non-endemic sponsors like Red Bull, Corona, and CITIZEN are injecting new money and marketing savvy into the sport.
  • Sponsorship deals offer more than gear—they provide salaries, travel budgets, media support, and career-building opportunities.
  • Authenticity and alignment with brand values are critical for surfers to secure and maintain sponsorships.
  • The future of surf sponsorship is trending toward sustainability, tech integration, and niche influencer partnerships.

Ready to see which brands are making the biggest splash? Dive into our full breakdown!

Table of Contents

Here is the main body of the article, from the “Quick Tips and Facts” section to the section before “Conclusion”.

⚡️ Quick Tips and Facts About Surf Brand Sponsorships

Welcome, wave riders! You’re about to drop into the massive, churning world of surf sponsorships. Before we get into the nitty-gritty, here are some quick hits to get you up to speed. Think of this as your pre-surf stretch!

  • It’s Not Just About the Big Three: While legacy Surf Brands like Quiksilver, Billabong, and Rip Curl are still the titans, the sponsorship ocean is getting way more crowded.
  • Non-Surf Brands are Everywhere: Ever seen a pro with a Red Bull logo on their board? Non-endemic brands (companies outside the core surf industry) like Red Bull, Jeep, and Corona are pouring serious cash into the sport.
  • Sustainability is the New Cool: Brands like Outerknown (co-founded by the G.O.A.T., Kelly Slater) and Vissla are making waves by focusing on eco-friendly gear, and surfers are paddling right alongside them. Outerknown is aiming for 100% circular products by 2030!
  • The Olympics Changed the Game: Surfing’s inclusion in the Olympic Games has massively boosted its global appeal, attracting a whole new set of sponsors who want a piece of the action.
  • Authenticity is EVERYTHING: The smartest sponsors know that surfers can smell a fake from a mile away. “Breaking into surfing isn’t about budget—it’s about belonging.” It’s all about genuine connection to the Surf Lifestyle.
  • Money Talks, But It’s Not a Gold Rush: While top pros can make a great living, some feel the “heyday” of seven-figure deals is in the rearview. As one commenter on a Surfer magazine post put it, the money for the top 0.000001% is “pretty average” for an Olympic sport.

🌊 The Evolution of Surf Brand Sponsorships: From Local Shops to Global Giants

Man, have things changed! Back in the day, a “sponsorship” might have meant the owner of your local surf shop tossing you a free bar of wax and maybe a new board if you were lucky. It was all about grassroots support and repping your local break. These shops were the heart of the community, employing local surfers and sponsoring up-and-coming talent.

Then came the boom. Brands like Quiksilver, Billabong, and Rip Curl exploded in the ’80s and ’90s, transforming from small-time operations into global empires. Suddenly, surfing wasn’t just a lifestyle; it was a marketable image. The money got bigger, the logos got bolder, and the idea of the “professional surfer” as a full-time, globe-trotting athlete was born.

This era gave us iconic rivalries and multi-million dollar contracts. But like any massive wave, it eventually crested. The industry consolidated, some brands stumbled, and the landscape shifted. Now, we’re in a fascinating new phase where history meets the future. The legacy brands are still here, but they’re sharing the lineup with tech companies, watchmakers, and eco-warriors.

1. The Top Surf Brands Sponsoring Professional Surfers in 2024

So, who’s writing the checks these days? The lineup of sponsoring brands is a mix of old-school legends and new-school innovators. Let’s break down the major players.

1.1 Quiksilver: The Iconic Powerhouse

You can’t talk about surf sponsorship without mentioning the mountain and the wave. Quiksilver has been a cornerstone of professional surfing for decades. They practically invented the modern surf team, backing legends like Kelly Slater for a huge chunk of his career.

  • Who they sponsor: A mix of icons and rising stars. Think big names like Kanoa Igarashi and Rio Waida.
  • Their Vibe: Classic surf culture with a performance edge. They’ve managed to stay relevant by balancing their heritage with modern Surf Fashion.
  • What it means to be on the team: You’re not just a surfer; you’re part of a legacy. Quiksilver riders are expected to be ambassadors of the sport.

1.2 Billabong: Riding the Wave of Legacy

Another giant from the original “Big Three,” Billabong has a deep history of supporting world champions. They’ve always had a knack for finding raw talent and nurturing it to the highest level.

  • Who they sponsor: World champs like Italo Ferreira and up-and-comers like Bettylou Sakura Johnson.
  • Their Vibe: Energetic, progressive, and deeply rooted in Australian surf culture.
  • What it means to be on the team: Billabong is known for its “team house” culture on the North Shore of Oahu. It’s about family, pushing limits, and chasing world titles.

1.3 Rip Curl: The Search Continues

“The Search” isn’t just a marketing slogan for Rip Curl; it’s their entire ethos. They are famous for backing surfers who live and breathe the hunt for perfect, uncrowded waves. They also sponsor the longest-running pro surfing event, the Rip Curl Pro Bells Beach.

  • Who they sponsor: Two-time world champ Tyler Wright, the legendary Mick Fanning, and powerhouse Gabriel Medina.
  • Their Vibe: Adventure, exploration, and high-performance Surf Gear. They are masters of the wetsuit game.
  • What it means to be on the team: You’re an explorer at heart. Rip Curl wants athletes who are as comfortable on a remote reef pass as they are in a contest jersey.

1.4 Volcom: The Stone of Authenticity

“True to This.” Volcom has always marched to the beat of its own drum. With roots in skate, snow, and surf, they’ve maintained a raw, anti-establishment edge that resonates with a core audience.

  • Who they sponsor: Free-surfing wizard Noa Deane and contest threat Jack Robinson.
  • Their Vibe: Creative, rebellious, and a little bit punk rock. They embrace the artistic side of surfing.
  • What it means to be on the team: You’re probably not a clean-cut, media-trained athlete. Volcom riders are known for their unique style and personality, both in and out of the water.

1.5 O’Neill: Innovation Meets Tradition

As the inventors of the wetsuit, O’Neill has a legacy of innovation that’s second to none. Jack O’Neill’s passion for surfing longer in the cold waters of Northern California is the foundation of this iconic brand.

  • Who they sponsor: World Tour stalwart Jordy Smith and big-wave charger Ian Crane.
  • Their Vibe: Water-focused performance and durability. They are the original surf brand, and they don’t let you forget it.
  • What it means to be on the team: You’re a waterman or waterwoman through and through. Performance in heavy conditions is key.

1.6 New Wave: Emerging Brands Making a Big Splash

The old guard has to make room for some new faces in the lineup! These brands are shaking things up.

Brand Key Focus Notable Athlete(s) Why They’re Different
Outerknown Sustainability & Circular Design Kelly Slater Co-founded by the 11x World Champ, they’re pushing the boundaries of eco-friendly apparel. They even made a shirt from seaweed!
Vissla Eco-conscious & Creator Culture Eric Geiselman Vissla champions a “create and innovate” mindset, using recycled materials and focusing on craftsmanship.
Hurley Performance & Youth Culture John John Florence, Filipe Toledo While not “new,” Hurley has re-emerged with a focus on top-tier athletes, signing John John Florence to a massive 8-year deal.

👉 Shop the Brands Sponsoring the Pros:

2. Beyond Boards and Wetsuits: What Do Surf Sponsorships Actually Offer?

So you think a sponsorship is just a sticker on your board and a box of free clothes? Think again! A top-tier pro surfing contract is a complex package designed to support a surfer’s entire career.

✅ What a good deal includes:

  • A Salary: Yes, a steady paycheck! This is the foundation that allows surfers to train and travel full-time without waiting tables.
  • Travel Budget: The World Surf League (WSL) tour is a global circus. A good sponsor covers flights, accommodation, and rental cars.
  • Performance Bonuses: Big money is often tied to results. Win a WSL event? Get a bonus. Win a world title? Get a massive bonus.
  • Signature Products: The holy grail for many surfers. Getting your own signature boardshort, wetsuit, or surfboard model means royalties and a lasting legacy.
  • Marketing and Media Support: This includes photoshoots, video parts, and social media campaigns. The brand helps build the athlete’s personal brand.
  • Free Gear: Of course! An endless supply of boards, wetsuits, clothes, and accessories. This is crucial, as pros can go through dozens of boards a year.

❌ What many people get wrong:

  • It’s not a free ride. Surfers have major obligations, including contest appearances, media interviews, and content creation. It’s a job.
  • Not all deals are created equal. A “flow” sponsorship for a teenager might just be free products, while a top pro’s deal is a multi-million dollar affair.

3. The Pillars of Surf Sponsorships: How Brands Choose Their Pro Surfers

Ever wonder why one ridiculously talented surfer gets a huge deal while another, equally skilled ripper, struggles to get noticed? It’s because brands are looking for the total package. It’s not just about how you surf; it’s about who you are.

Here’s the secret sauce:

  1. Raw Talent & Contest Results: This is the price of entry. You have to be able to perform at the highest level. Winning championships or dropping mind-blowing video parts is non-negotiable.
  2. “The Look” & Marketability: Let’s be real, surfing sells a lifestyle. Brands want athletes who embody their image. This doesn’t mean you have to be a model, but having a unique, authentic style that connects with an audience is huge. Some critics have even described the modern tour as being akin to “figure skating and brand modeling.”
  3. Social Media Clout: In 2024, your Instagram feed is your resume. A surfer with a large, engaged following is a walking, talking marketing channel for a brand. They can offer direct access to a core demographic.
  4. Authenticity & Story: Is there a compelling narrative? Maybe you’re the underdog from a non-traditional surf country or the eco-warrior fighting for ocean conservation. As Athelo Group notes, brands succeed by telling “real stories” and showing up for the community.
  5. Professionalism: Are you easy to work with? Do you show up on time for photoshoots and deliver on your content obligations? Being a pro extends far beyond the water.

4. The Rise of Non-Endemic Sponsors: Tech, Energy Drinks, and More

The biggest shift in the sponsorship landscape has been the flood of non-surf brands into the space. This is a game-changer, bringing new money and a wider audience to the sport.

The Energy Drink King: Red Bull 👑

Red Bull doesn’t just sponsor athletes; it creates entire media ecosystems around them. They are masters of content.

  • How they do it: They back high-profile surfers like Mason Ho and create their own events like Red Bull Magnitude (a women’s big-wave competition). They prioritize partnership over pure promotion, embedding themselves in the culture.
  • Why it works: They bring credibility from other action sports and invest heavily in telling compelling stories, making their involvement feel authentic.

The Lifestyle Connection: Corona & Jeep 🍻🚗

  • Corona (AB InBev): As a global sponsor of the WSL, Corona has perfectly aligned its “beach lifestyle” branding with professional surfing. They’ve also leaned into ocean conservation with campaigns like “Corona Cero,” adding a layer of purpose.
  • Jeep: As the official vehicle of the WSL for years, Jeep successfully positioned its rugged, adventurous vehicles as the perfect transport for surfers. They sponsored the “Jeep Leaderboard” and even gave away cars to world champions.

The New Frontier: Watches & Tech ⌚️

Even watch companies are getting in on the action. Pro surfer Connor O’Leary, who represents Japan, recently signed a deal with CITIZEN PROMASTER. O’Leary himself noted how novel this was: “A surfer like me being supported by a watch company is something new, and I feel honored.” He highlighted that watches are essential for surfers to track waves and time drills, making the partnership a natural fit.

5. Navigating Authenticity and Exposure: The Surfer’s Balancing Act

Here’s the million-dollar question: How does a surfer sign a deal with a massive corporation without “selling out”? This is the tightrope walk every pro surfer has to master. The surf community has a powerful BS detector, and as one analysis puts it, “surfers can spot inauthenticity instantly.”

  • The Win-Win Scenario: The best partnerships happen when a surfer’s personal brand and the sponsor’s values align. Think of Brisa Hennessy’s partnership with a body care brand—it feels natural and authentic. Or Kelly Slater co-founding Outerknown to push for sustainability, a cause he genuinely cares about.
  • The Pitfalls: Trouble arises when a surfer promotes a product they clearly don’t use or believe in. The audience sees right through it, and both the athlete and the brand can lose credibility. Some fans worry that the influx of big money from outside the industry could lead to “manufactured stories” about surfers who are disconnected from the sport’s humble roots.

6. How Sponsorship Deals Impact a Pro Surfer’s Career and Lifestyle

A sponsorship deal is more than a contract; it’s a career-defining partnership that shapes a surfer’s entire life.

  • The Dream Tour Life: A solid set of sponsors allows a surfer to live the dream: traveling the world, surfing the best waves, and competing at the highest level without financial stress. It provides the resources for coaching, training, and the best possible Surf Gear.
  • The Pressure Cooker: With big money comes big expectations. Surfers are under constant pressure to perform in contests, generate social media engagement, and represent their sponsors 24/7. A string of bad results can put a contract renewal in jeopardy.
  • Building a Long-Term Brand: The smartest surfers use their sponsorships to build a personal brand that will outlast their competitive careers. They transition into roles as free-surfing icons, entrepreneurs (like Kelly Slater), coaches, or commentators. A good sponsor helps facilitate this transition.

It’s also important to remember that the equipment choices driven by sponsorships can have a real impact on performance. As highlighted in a popular YouTube video, choosing the right board for your skill level is the most critical decision a surfer can make. Pros work hand-in-hand with their sponsors to dial in their equipment, but amateur surfers should focus on their own abilities, not just what the pros are riding. “Just because you’re in good physical shape, doesn’t mean you’re a good surfer,” and your board should reflect your actual skill in the water.

The wave of sponsorship is always changing. Here at Surf Brands™, we’ve got our eyes on the horizon. Here’s what we see coming:

  1. The Green Wave Gets Bigger: Sustainability will become non-negotiable. With climate change directly impacting the oceans we love, brands that don’t have a credible eco-friendly story will be left behind. The WSL itself has been carbon neutral since 2019 and runs the “WSL One Ocean” initiative. Expect more brands like Outerknown to lead the charge.
  2. Tech Integration: From AI-powered wave forecasting to smartwatches that track your sessions, technology is becoming more integrated into the surfing experience. We predict more tech companies will enter the space, sponsoring athletes and developing surf-specific products.
  3. The Rise of the Niche Influencer: It won’t just be about the WSL champion. Brands will increasingly sponsor “niche” surfers—the van-life adventurer, the cold-water specialist, the longboard-dancing artist—who have a deep, authentic connection with a specific audience.
  4. Wave Pools as a New Arena: While some core surfers criticize wave pools as “repetitive, boring and lifeless,” they offer a controlled environment perfect for broadcasting and events. This could attract a new category of “arena” sponsors who are used to traditional sports venues. The debate will rage on, but the commercial opportunities are undeniable.

Conclusion: Riding the Sponsorship Wave to Success 🌟

Alright, fellow surf aficionados, after paddling through the vast ocean of surf brand sponsorships, what’s the final take? Sponsorship in professional surfing is a complex, evolving beast — part legacy, part innovation, and all about authenticity. The classic giants like Quiksilver, Billabong, and Rip Curl still dominate the lineup, but the wave is rising for new players like Outerknown and Vissla, and even non-endemic brands like Red Bull and CITIZEN are making serious splash.

Positives:

  • Sponsorships provide pro surfers with the financial backing, gear, and exposure necessary to chase their dreams full-time.
  • The rise of eco-conscious brands aligns surfing with sustainability, a cause close to every ocean lover’s heart.
  • Non-endemic sponsors bring fresh energy, innovative marketing, and broader global reach.
  • Authenticity remains king, ensuring the sport stays true to its roots despite commercial growth.

Negatives:

  • The influx of big money and non-traditional sponsors can sometimes feel like a double-edged sword, risking manufactured stories or diluted culture.
  • Not all surfers get equal opportunities; the sponsorship game favors marketability and social media presence as much as talent.
  • Some fans lament the shift toward wave pools and commercialized competition formats, fearing a loss of the sport’s soul.

Our confident recommendation? If you’re a pro surfer or aspiring one, focus on building your authentic story and honing your craft. Align yourself with brands that reflect your values — whether that’s a heritage surf brand or a sustainability pioneer. For fans and consumers, support brands that invest in the community and the environment. The future of surf sponsorship is bright, but it rides on waves of genuine connection and respect for the ocean.

Remember the question we teased earlier — Is there real money to be made in professional surfing? The answer is yes, but it’s nuanced. The top pros can make a solid living, but it’s not always the flashy gold rush some imagine. It’s about passion, persistence, and partnership. And that’s what makes the ride worth it.

Ready to dive deeper or gear up like the pros? Check out these shopping links and books to fuel your surf journey:

Books to Ride the Knowledge Wave:

  • “Barbarian Days: A Surfing Life” by William Finnegan — A Pulitzer-winning memoir that dives deep into surf culture and the soul of the sport. Amazon Link
  • “Surfing: A History of the Ancient Hawaiian Sport” by Ben R. Finney and James D. Houston — The definitive history of surfing’s roots. Amazon Link
  • “The Wave: In Pursuit of the Rogues, Freaks, and Giants of the Ocean” by Susan Casey — A thrilling exploration of big-wave surfing and its heroes. Amazon Link

FAQ: Your Burning Questions About Surf Brand Sponsorships Answered 🏄‍♂️

What are the top surf brands sponsoring pro surfers in 2024?

The heavy hitters remain Quiksilver, Billabong, Rip Curl, Volcom, and O’Neill. These brands have decades of history backing world champions and rising stars. Emerging brands like Outerknown and Vissla are gaining traction with sustainability-focused sponsorships. Non-endemic brands like Red Bull, Corona, Jeep, and CITIZEN also play significant roles, bringing fresh capital and marketing muscle.

How do surf brands choose professional surfers to sponsor?

Brands look beyond raw talent. While contest results and surfing ability are essential, they also consider marketability, social media presence, authenticity, and professionalism. Surfers who embody the brand’s values and lifestyle, engage with fans, and maintain a compelling personal story have a better shot at sponsorship. The best deals go to surfers who can be both ambassadors and influencers.

Which surf companies offer the best sponsorship deals?

Top-tier brands like Quiksilver, Billabong, Rip Curl, and Hurley offer comprehensive deals that include salaries, travel budgets, performance bonuses, signature products, and media support. Emerging brands may offer smaller deals but often provide more creative freedom or align better with personal values. Non-endemic sponsors sometimes offer lucrative contracts but expect strong brand alignment and content creation.

What benefits do professional surfers get from brand sponsorships?

Sponsorships provide financial stability, gear, travel support, and exposure. They allow surfers to focus on training and competing full-time. Additionally, sponsorships open doors to media opportunities, personal branding, and post-competition career paths. However, they also come with obligations like content creation, appearances, and maintaining a positive public image.

Are there new surf brands emerging as major sponsors?

Yes! Brands like Outerknown, co-founded by Kelly Slater, focus on sustainability and circular fashion. Vissla champions eco-conscious craftsmanship. These brands resonate with a new generation of surfers who prioritize environmental responsibility. They are reshaping sponsorship by blending performance with purpose.

How do sponsorships impact a surfer’s career and exposure?

Sponsorships can make or break a career. They provide the resources to compete globally and build a fanbase. Social media amplification from sponsors increases visibility, leading to more opportunities. However, sponsorships also add pressure to perform and maintain a marketable image. The best surfers leverage sponsorships to build lasting personal brands beyond competition.

What gear do sponsored surfers typically use from their brands?

Sponsored surfers usually receive custom surfboards, wetsuits, boardshorts, rash guards, and accessories tailored to their preferences. For example, Rip Curl riders get cutting-edge wetsuits designed for performance in various conditions, while Quiksilver athletes often have signature boardshort lines. Gear is both a performance tool and a marketing asset.

Ready to ride your own sponsorship wave? Whether you’re a surfer, fan, or industry insider, understanding the sponsorship landscape is key to catching the next big swell. Stay stoked, stay authentic, and keep chasing those perfect waves! 🌊🤙

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