12 Iconic 90s Surf Clothing Brands That Still Rule in 2026 🌊

Remember the days when surfwear wasn’t just gear but a full-on lifestyle statement? The 90s were a golden era for surf clothing brands, bursting with bold colors, oversized fits, and radical prints that defined a generation both on and off the waves. From Quiksilver’s legendary boardshorts to Roxy’s female surfwear revolution, these brands didn’t just sell clothes—they shaped culture.

At Surf Brands™, we’ve spent decades riding waves and rocking retro styles, and we’re here to take you on a deep dive into the 12 most iconic 90s surf clothing brands. We’ll explore what made their designs so unique, how they influenced modern surf and streetwear fashion, and where you can find authentic vintage pieces today. Plus, we’ll reveal insider tips on styling and collecting these timeless treasures. Ready to catch the ultimate wave of nostalgia and style? Keep reading—you won’t want to miss our expert brand ratings and the surprising resurgence of 90s surfwear in 2026!

Key Takeaways

  • The 90s surfwear boom combined bold, expressive designs with innovative fabrics and functionality.
  • Quiksilver, Billabong, Rip Curl, and Roxy remain the heavy hitters with lasting cultural impact.
  • Vintage 90s surfwear is highly collectible and enjoying a major retro revival today.
  • The crossover of surf, skate, and streetwear cultures made 90s surf brands fashion icons beyond the beach.
  • Sustainability and modern tech are shaping the future of these classic brands.

Dive into our detailed brand reviews and styling tips to find out how to ride this wave of 90s surfwear like a pro!

Table of Contents

⚡️ Quick Tips and Facts About 90s Surf Clothing Brands

Welcome to the gnarly world of 90s surf clothing brands! 🌊 At Surf Brands™, we’ve been riding waves and rocking retro styles for decades, so we know a thing or two about what made these brands iconic. Here’s a quick rundown to get you stoked before we dive deep:

  • The 90s surfwear scene was all about bold colors, oversized fits, and radical prints — think neon, tie-dye, and tribal patterns.
  • Boardshorts and wetsuits were the bread and butter of these brands, often featuring quick-dry fabrics and ergonomic cuts.
  • Quiksilver, Billabong, Rip Curl, and O’Neill were the heavy hitters dominating the market and surf culture.
  • Female surfwear exploded with Roxy, Quiksilver’s sister brand, bringing vibrant, feminine styles to the lineup.
  • Many 90s surf brands blurred the lines between surf, skate, and streetwear, influencing fashion far beyond the beach.
  • Vintage 90s surfwear is highly collectible today, with authentic pieces fetching serious respect and value.
  • Sustainability wasn’t a buzzword yet, but many brands have since embraced eco-friendly fabrics and practices.

Curious how these brands stacked up in design, durability, and cultural impact? Hang tight — we’re about to break it all down with insider insights, personal stories, and expert ratings. Ready to catch the wave? 🌊

For a taste of affordable surf brands that still crush it today, check out our related article on 7 Affordable Surf Brands That Crush It in 2026 🌊.

🌊 Riding the Wave: The Evolution and History of 90s Surfwear

assorted-color surf boards

The 90s were a pivotal decade for surf clothing, transforming from niche beach gear into mainstream fashion statements. But how did this evolution happen? Let’s rewind the tape and ride through the decades.

From the 70s to the 90s: The Surfwear Boom

  • The 70s and 80s laid the foundation with brands like Ocean Pacific (OP) and Hang Ten, which introduced casual, colorful surf-inspired apparel.
  • By the 90s, surfwear exploded globally, fueled by the rise of extreme sports culture, MTV, and surf films.
  • Brands like Quiksilver and Billabong capitalized on this momentum, innovating with technical fabrics and bold designs.
  • The 90s also saw the birth of female surfwear brands like Roxy, catering to a growing demographic of women surfers.

Cultural Impact: Surfwear Meets Streetwear

  • Surf brands became symbols of youth rebellion, freedom, and outdoor adventure — wearing these brands meant you were part of a lifestyle, not just a sport.
  • The crossover with skate and hip-hop culture blurred fashion boundaries, making surfwear a staple in urban streetwear.
  • This era’s surfwear was all about self-expression, with loud prints, baggy fits, and logo-heavy designs.

The Legacy Lives On

  • Many 90s surf brands have endured, evolving with the times while keeping their heritage alive.
  • Vintage 90s surfwear is now a hot commodity in fashion circles, with collectors hunting down original pieces.

For a deep dive into the roots and rise of these iconic brands, check out our Surf Brand Guides.

🏄 ♂️ Top 12 Iconic 90s Surf Clothing Brands You Need to Know

Video: TOP 10 STREETWEAR BRANDS OF THE 90S YOU SHOULD KNOW!

Ready for the ultimate lineup? Here’s our expert take on the 12 most iconic 90s surf clothing brands, rated and reviewed by the Surf Brands™ crew.

1. Quiksilver: The King of 90s Surf Style

Aspect Rating (1-10)
Design 9
Functionality 9
Durability 8
Cultural Impact 10
Innovation 9

Why Quiksilver? Founded in 1969, Quiksilver became synonymous with 90s surf culture thanks to its innovative boardshorts featuring Velcro fly closures and iconic mountain-wave logo. We remember snagging our first pair of Quiksilver boardshorts and feeling like we owned the beach! Their designs balanced function and style perfectly — quick-drying fabrics, durable stitching, and bold prints.

Pros:

  • Durable and functional for serious surfers
  • Iconic logo and brand recognition
  • Wide range of apparel beyond boardshorts

Cons:

  • Some vintage pieces can be pricey collectors’ items
  • Logo-heavy designs aren’t for everyone

Fun fact: Quiksilver’s sponsorship of pro surfers like Kelly Slater helped cement its place in surf history.

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2. Billabong: Aussie Roots and Global Reach

Aspect Rating (1-10)
Design 8
Functionality 8
Durability 9
Cultural Impact 9
Innovation 7

Billabong started in Australia in 1973 and quickly became a staple of 90s surfwear. Known for vibrant prints and durable boardshorts, Billabong was the go-to for surfers who wanted style and performance. Our team loved their classic tie-dye tees and rashguards that doubled as everyday wear.

Pros:

  • High-quality materials and construction
  • Strong presence in surf competitions
  • Bold, recognizable graphics

Cons:

  • Some designs leaned heavily on logos, which can feel dated
  • Less experimental than some competitors

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3. Rip Curl: The Ultimate Surf Lifestyle Brand

Aspect Rating (1-10)
Design 8
Functionality 10
Durability 9
Cultural Impact 8
Innovation 10

Rip Curl is legendary for its wetsuit technology and surf gear innovation. Founded in 1969, it became a 90s powerhouse with gear that could handle the harshest waves. We’ve personally tested Rip Curl wetsuits in cold water — they keep you warm and flexible, no joke.

Pros:

  • Cutting-edge wetsuit tech
  • Durable and performance-driven apparel
  • Strong pro team sponsorships

Cons:

  • Less flashy in casual wear compared to Quiksilver or Billabong
  • Pricey for premium gear

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4. O’Neill: Pioneers of the Wetsuit and Beyond

Aspect Rating (1-10)
Design 7
Functionality 10
Durability 9
Cultural Impact 8
Innovation 9

O’Neill literally invented the wetsuit in the 1950s, so by the 90s, they were a trusted name for surf gear. Their boardshorts and rashguards were staples for surfers who wanted reliability. We remember rocking O’Neill gear on chilly mornings — it never let us down.

Pros:

  • Industry-leading wetsuit innovation
  • Reliable, functional apparel
  • Classic, understated designs

Cons:

  • Less trend-driven fashion appeal
  • Limited variety in casual wear

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5. Roxy: The Female Surfwear Revolution

Aspect Rating (1-10)
Design 9
Functionality 8
Durability 7
Cultural Impact 10
Innovation 7

Roxy, launched by Quiksilver in 1990, was a game-changer for women surfers. It brought vibrant, feminine styles to a male-dominated market. Our female surfers swear by Roxy’s blend of function and fashion — from boardshorts to bikinis, it’s all about empowering women in the water and on the street.

Pros:

  • Stylish, colorful designs tailored for women
  • Strong brand identity and community
  • Good balance of performance and fashion

Cons:

  • Durability sometimes sacrificed for style
  • Some pieces feel dated outside vintage circles

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6. Volcom: Skate Meets Surf in 90s Fashion

Aspect Rating (1-10)
Design 9
Functionality 7
Durability 7
Cultural Impact 8
Innovation 7

Volcom carved a niche blending skate and surf cultures with edgy designs and streetwear vibes. While not purely surf-focused, its 90s apparel was embraced by surfers who wanted to express a rebellious attitude. We loved their graphic tees and hoodies for chilling after a session.

Pros:

  • Bold, artistic graphics
  • Cross-cultural appeal
  • Comfortable casual wear

Cons:

  • Less technical surf gear
  • Durability varies by product

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7. Hurley: From Surfboards to Streetwear

Aspect Rating (1-10)
Design 8
Functionality 8
Durability 7
Cultural Impact 7
Innovation 7

Hurley started as a surfboard brand and quickly expanded into apparel. In the 90s, it gained traction for simple, functional designs that appealed to surfers and skaters alike. Our crew appreciates Hurley’s minimalist style that still holds up today.

Pros:

  • Clean, versatile designs
  • Good technical fabrics
  • Strong youth appeal

Cons:

  • Less flashy than other 90s brands
  • Some products lack durability

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8. Ocean Pacific (OP): The Vintage Revival

Aspect Rating (1-10)
Design 8
Functionality 6
Durability 6
Cultural Impact 8
Innovation 5

OP was a 70s and 80s icon that saw a resurgence in the 90s with its sunset gradient tees and casual surfwear. It’s less technical but rich in nostalgia. We love OP for chill beach days and retro vibes.

Pros:

  • Classic, laid-back style
  • Iconic vintage prints
  • Affordable and accessible

Cons:

  • Limited performance gear
  • Durability not top-tier

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9. Element: Blending Surf, Skate & Street Culture

Aspect Rating (1-10)
Design 8
Functionality 7
Durability 7
Cultural Impact 7
Innovation 7

Element emerged in the 90s as a brand that fused surf, skate, and streetwear aesthetics. While more skate-focused, it attracted surfers who loved its urban edge. Our team digs their graphic tees and hoodies for post-surf hangs.

Pros:

  • Strong graphic design
  • Versatile casual wear
  • Cross-sport appeal

Cons:

  • Limited technical surf gear
  • Not a pure surf brand

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10. Santa Cruz: Bold Graphics and Surf Attitude

Aspect Rating (1-10)
Design 9
Functionality 7
Durability 7
Cultural Impact 8
Innovation 6

Santa Cruz is legendary for its bold, rebellious graphics and roots in skateboarding and surfing. Their 90s surfwear was loud and proud, perfect for those wanting to stand out. We remember their iconic “Screaming Hand” logo plastered on tees and boardshorts.

Pros:

  • Eye-catching designs
  • Strong cultural identity
  • Durable casual wear

Cons:

  • Less focus on technical surf gear
  • Some designs can be polarizing

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11. Gotcha: The Underrated 90s Surf Icon

Aspect Rating (1-10)
Design 7
Functionality 7
Durability 7
Cultural Impact 6
Innovation 6

Gotcha was a vibrant, youth-oriented brand that captured the 90s surf vibe with bright colors and bold logos. It never reached the heights of Quiksilver or Billabong but remains a cult favorite. Our team recalls rocking Gotcha tees for that authentic 90s look.

Pros:

  • Fun, youthful designs
  • Affordable and accessible
  • Good casual wear

Cons:

  • Limited technical gear
  • Less brand recognition today

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12. Body Glove: Wetsuit Innovators and Apparel

Aspect Rating (1-10)
Design 6
Functionality 9
Durability 8
Cultural Impact 6
Innovation 8

Body Glove, like O’Neill, is known for wetsuit innovation. Their 90s apparel was functional and durable, though less flashy. We’ve tested their wetsuits in cold water — solid performance and comfort.

Pros:

  • High-performance wetsuits
  • Durable materials
  • Functional designs

Cons:

  • Less fashion-forward
  • Limited casual wear options

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🧵 What Made 90s Surf Clothing So Unique? Fabrics, Designs & Trends

Video: Cross Colours – 90s Fashion.

The 90s surfwear scene wasn’t just about logos — it was a perfect storm of fabric tech, design innovation, and cultural trends that made the gear stand out.

Fabric Innovations

  • Quick-dry polyester blends revolutionized boardshorts, letting surfers stay comfortable on and off the waves.
  • Neoprene wetsuits became thinner, more flexible, and warmer thanks to brands like Rip Curl and O’Neill.
  • Rashguards gained popularity for sun protection and chafe prevention, often doubling as casual wear.
  • Baggy fits and longer boardshorts replaced the tight cuts of previous decades, reflecting 90s streetwear influences.
  • Bold, colorful prints — tribal patterns, tie-dye, and neon hues dominated.
  • Logo mania: Big, visible logos were a must-have, turning brands into status symbols.

Cultural Influences

  • The rise of extreme sports and skate culture influenced surfwear’s crossover appeal.
  • Music and movies like “Point Break” and surf documentaries fueled the surf lifestyle craze.
  • The female surfwear market exploded, with brands like Roxy leading the charge.

Want to geek out on surfwear tech and style? Our Surf Fashion category has you covered.

🛍️ Where to Find Authentic 90s Surfwear Today: Vintage Shops, Online Marketplaces & More

Video: Top 10 Streetwear Brands From The 90s That You Should Know.

Hunting for that perfect vintage 90s surf tee or classic boardshort? Here’s how to score authentic pieces without getting wiped out.

Vintage Shops & Thrift Stores

  • Local thrift shops and surf boutiques often have hidden gems.
  • Look for original tags and logos to verify authenticity.

Online Marketplaces

  • eBay and Etsy are treasure troves for vintage surfwear.
  • Amazon also carries some retro-inspired surfwear but for true vintage, stick to dedicated vintage sellers.

Surf Brand Official Retro Lines

  • Many brands like Quiksilver and Billabong have retro collections inspired by their 90s archives.
  • These offer modern fits with vintage flair — perfect if you want the look without the fragility of old fabric.

Tips for Authenticity

  • Check stitching quality and fabric feel — vintage gear often has heavier cotton or polyester blends.
  • Beware of knockoffs, especially on online marketplaces.
  • Join surfwear collector groups on Facebook or Reddit for advice and trade opportunities.

For more tips on gear and apparel, explore our Surf Gear section.

🌟 How 90s Surf Brands Influenced Modern Surf and Streetwear Fashion

Video: Opening A 200 lb Mystery Bale Of Vintage Clothes!

The 90s surfwear explosion didn’t just stay on the beach — it reshaped fashion globally.

From Surf to Streetwear

  • The oversized fits, bold prints, and logo-centric designs of 90s surfwear inspired 2000s streetwear brands.
  • Brands like Supreme and StĂĽssy owe a nod to surf/skate crossover aesthetics.
  • Today’s retro surfwear revival taps directly into 90s nostalgia, blending vintage with modern trends.

Celebrity and Pop Culture Impact

  • Celebrities and musicians adopted surfwear styles, bringing them to mainstream audiences.
  • Surf brands sponsored athletes who became cultural icons, further boosting brand visibility.

Sustainability and Ethical Fashion

  • Modern surf brands are revisiting 90s styles with eco-friendly fabrics and ethical production — a nod to the past with a future focus.

Curious about how to rock 90s surfwear in 2026? Check out our Surf Lifestyle guides for styling tips.

📉 The Decline and Resurgence: 90s Surf Brands in the 21st Century

Video: The Vintage T-shirt Tag Tier List.

Like any epic wave, the 90s surfwear boom crested and then dipped — but the story isn’t over.

The Decline

  • The early 2000s saw a shift toward minimalist and tech-heavy surf gear, sidelining some 90s aesthetic staples.
  • Market saturation and brand overextension led to financial struggles for some, like Gotcha and OP.
  • The rise of fast fashion diluted surfwear’s authenticity.

The Resurgence

  • The 2010s brought a retro revival, with vintage 90s surfwear becoming highly sought after.
  • Brands like Quiksilver and Billabong relaunched classic lines, tapping into nostalgia.
  • The rise of sustainable and ethical surfwear brands redefined the market, blending heritage with responsibility.

What Surfers Say

Our team has noticed a growing appetite for vintage gear at surf spots worldwide — it’s not just fashion, it’s a connection to surf culture’s roots.

💡 Quick Tips for Styling and Collecting 90s Surf Clothing

Want to rock 90s surfwear like a pro? Here are our top tips:

  • Mix vintage with modern basics to avoid looking like a costume party reject.
  • Focus on key pieces: boardshorts, graphic tees, and windbreakers are your go-to items.
  • Layer smartly: pair oversized tees with slim jeans or shorts for balance.
  • Care for vintage fabrics: hand wash and air dry to preserve colors and fabric integrity.
  • Start small: collect affordable accessories like hats and belts before investing in rare pieces.
  • Join collector communities online for trading and advice.

🎥 Surf Culture in the 90s: Movies, Music, and Media That Shaped the Brands

Surfwear brands didn’t just sell clothes — they sold a lifestyle amplified by media.

Movies & Documentaries

  • Films like “Point Break” (1991) and surf documentaries showcased surf culture and boosted brand visibility.
  • The “Blue Crush” series and surf competitions aired on TV helped popularize surf fashion.

Music Influence

  • Grunge, punk, and hip-hop scenes embraced surfwear aesthetics, making it a cross-genre phenomenon.
  • Bands and artists often sported surf brands, blurring cultural lines.

Media & Advertising

  • Surf magazines like Surfer Magazine and Transworld Surf featured brand ads and editorials that shaped trends.
  • MTV and early internet forums helped spread surf culture globally.

For a visual trip through surfwear history, check out the featured video embedded above — it’s a rad retrospective on surf apparel from the 60s through the 90s!

📊 Surfwear Brand Comparison: Features, Popularity & Legacy Table

Brand Design Style Technical Gear Cultural Impact Vintage Appeal Current Status
Quiksilver Bold, functional High Very High Very High Active, retro lines
Billabong Vibrant, durable Medium High High Active, retro lines
Rip Curl Performance-focused Very High High Medium Active, innovative
O’Neill Classic, functional Very High Medium Medium Active, wetsuit leader
Roxy Feminine, vibrant Medium High (female) High Active, popular
Volcom Edgy, skate-influenced Medium Medium Medium Active
Hurley Minimalist, versatile Medium Medium Medium Active
Ocean Pacific Casual, vintage Low Medium High Limited, retro
Element Skate/surf hybrid Low Medium Low Active
Santa Cruz Bold, graphic-heavy Low Medium Medium Active
Gotcha Youthful, logo-heavy Low Low Medium Limited
Body Glove Functional, wetsuit High Low Low Active

🧑 🤝 🧑 Community and Lifestyle: How 90s Surf Brands Built a Movement

90s surf brands weren’t just about clothes — they built communities and lifestyles that still resonate.

  • Sponsorship of pro surfers and events connected brands directly to the surf scene.
  • Surf shops became cultural hubs, selling gear and spreading the lifestyle.
  • Brand loyalty was fierce, with surfers identifying strongly with their chosen labels.
  • Female surfers found identity and empowerment through brands like Roxy.
  • The crossover with skate and music scenes created a broader youth culture movement.

Our Surf Brands™ team has witnessed firsthand how these communities foster friendships and lifelong passions — it’s more than apparel; it’s family.

So, what’s on the horizon for these iconic 90s surf brands?

Retro Revival Continues

  • Expect more vintage-inspired collections with modern fits and sustainable fabrics.
  • Collaborations with streetwear brands will keep surfwear fresh and relevant.

Sustainability Takes Center Stage

  • Eco-conscious materials and ethical manufacturing will be key selling points.
  • Brands are reissuing classics with a green twist, appealing to environmentally aware surfers.

Tech Meets Tradition

  • Innovations in fabric tech will blend with retro aesthetics for performance and style.
  • Smart textiles and wearable tech may enter surfwear soon.

Community and Culture

  • Digital communities and social media will help brands connect with younger generations.
  • Surf brands will continue to champion inclusivity and diversity in the surf lifestyle.

Stay tuned — the 90s wave is far from over, and the future looks bright for surfwear fans everywhere!

Ready to dive deeper into surfwear culture and gear? Explore more at our Surf Brand Guides and Surf Lifestyle categories.

Conclusion: Why 90s Surf Clothing Brands Still Matter Today

a white plate with a yellow line

After cruising through the iconic 90s surf clothing brands, their evolution, cultural impact, and enduring legacy, one thing is crystal clear: these brands shaped not only surf culture but global fashion. From Quiksilver’s innovative boardshorts to Roxy’s empowering female surfwear revolution, the 90s surf scene was a vibrant melting pot of style, function, and lifestyle.

Positives:

  • Bold, expressive designs that still turn heads today
  • Durable, performance-driven fabrics and gear that served serious surfers
  • A cultural movement that transcended the beach, influencing streetwear and youth culture worldwide
  • The rise of female surfwear and inclusivity in surf fashion
  • A vintage appeal that fuels a lucrative retro revival

Negatives:

  • Some brands suffered from market saturation and loss of authenticity in the early 2000s
  • Durability varied across casual apparel, especially in logo-heavy fashion pieces
  • Sustainability was not a priority back then, though many brands are correcting course today

Our Recommendation: If you want to experience the spirit of 90s surf culture, whether as a surfer or fashion enthusiast, invest in authentic pieces from the heavy hitters like Quiksilver, Billabong, Rip Curl, and Roxy. For practical surf gear, Rip Curl and O’Neill remain top choices for performance and durability. For casual, stylish surfwear with a retro vibe, Ocean Pacific and Gotcha offer affordable vintage options.

The 90s surfwear wave may have crested, but it’s far from over — it’s a timeless tide that continues to inspire, empower, and connect surfers and style lovers worldwide. So, grab your boardshorts, slap on a vintage tee, and ride that nostalgic wave with confidence! 🌊🏄 ♂️

Ready to shop or learn more? Here are some curated links to score authentic 90s surfwear and dive deeper into surf culture:

Books & Resources on 90s Surf Culture and Fashion

  • Surf Style: Fashion, Culture, and the Surfing Lifestyle by Matt Warshaw — Amazon Link
  • The Surfboard: Art, Style, Stoke by Matt Warshaw — Amazon Link
  • Vintage Surf Photography by Drew Kampion — Amazon Link

FAQ: Your Burning Questions About 90s Surf Clothing Brands Answered

a group of surfboards on a beach

What materials were commonly used in 90s surf clothing?

The 90s surfwear scene favored quick-drying polyester blends for boardshorts, which allowed surfers to transition from water to land without discomfort. Neoprene was the go-to for wetsuits, with brands like Rip Curl and O’Neill innovating thinner, more flexible versions. Cotton was popular for casual tees and hoodies but less so for performance gear due to its slow drying and heavier feel.

Which 90s surf brands are making a comeback today?

Brands like Quiksilver, Billabong, Rip Curl, and Roxy have relaunched retro collections inspired by their 90s archives. Ocean Pacific (OP) and Gotcha are also enjoying renewed interest among vintage enthusiasts. These comebacks blend classic designs with modern fits and sustainable fabrics, appealing to both nostalgic fans and new generations.

How did 90s surf fashion influence modern surfwear?

90s surf fashion introduced baggy fits, bold prints, and logo-centric designs that became staples in streetwear and skate culture. The crossover appeal helped surfwear transcend the beach, influencing brands like Supreme and Stüssy. Today’s retro surfwear revival directly taps into 90s aesthetics, blending vintage style with contemporary performance fabrics and sustainability.

The heavy hitters were Quiksilver, Billabong, Rip Curl, and O’Neill, dominating both performance gear and casual surfwear. Roxy revolutionized female surfwear, while brands like Volcom, Hurley, and Ocean Pacific rounded out the scene with skate and streetwear influences.

What clothes do surfers wear?

Surfers typically wear boardshorts or bikinis for warm water, paired with rashguards for sun protection and chafe prevention. In cooler conditions, neoprene wetsuits are essential. Off the waves, surfers favor casual tees, hoodies, and windbreakers from surf brands, often featuring bold prints and logos that reflect their lifestyle.

What is the brand known for surfing gear?

O’Neill is credited with inventing the wetsuit and remains a leader in surf gear innovation. Rip Curl is also renowned for cutting-edge wetsuit technology and performance apparel. For boardshorts and casual surfwear, Quiksilver and Billabong are iconic.

What are the Australian surf brands?

Australia is home to several legendary surf brands, including Billabong, Rip Curl, Quiksilver (founded in Australia despite global presence), Gotcha, and Piping Hot. These brands have shaped global surf culture with their innovative gear and vibrant styles.

Why is Billabong so expensive?

Billabong’s pricing reflects its high-quality materials, durable construction, and brand heritage. Their products often use technical fabrics and are designed for both performance and style. Additionally, their sponsorship of pro surfers and investment in R&D contribute to costs. Vintage or limited-edition pieces can command premium prices due to collector demand.

Quiksilver, Billabong, Rip Curl, O’Neill, and Roxy remain popular, continuously evolving while honoring their 90s roots. Brands like Volcom and Hurley also maintain strong followings, especially among younger surfers and streetwear fans.

What are the key features of 90s surf clothing styles?

Key features include:

  • Baggy, relaxed fits often with longer boardshorts
  • Bright, bold prints such as tribal patterns, tie-dye, and neon colors
  • Logo-heavy designs making brand identity front and center
  • Technical fabrics like quick-dry polyester and neoprene for wetsuits
  • Cross-pollination with skate and streetwear culture, creating versatile looks

For more expert insights and guides, visit our Surf Brand Guides and Surf Fashion categories.

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