90s Surf Clothing Brands: Riding the Wave of Nostalgia [2023]

Quick Answer:
Looking to rock some rad 90s surf clothing? We’ve got you covered! In this article, we’ll dive into the world of 90s surf clothing brands, taking you on a nostalgic journey through the best brands that defined the era. From Billabong to Quiksilver, we’ll explore the iconic styles, trends, and must-have pieces that will have you riding the wave of nostalgia in style. So grab your board and let’s dive in!

Table of Contents

Quick Tips and Facts

  • 90s surf clothing brands were known for their vibrant colors, bold logos, and relaxed styles.
  • Many of these brands are still popular today and continue to influence surf fashion.
  • Vintage 90s surf clothing is highly sought after by collectors and surf enthusiasts.
  • The 90s surf fashion trend has made a comeback in recent years, with many brands releasing retro-inspired collections.
  • When shopping for 90s surf clothing, look for authentic vintage pieces or modern brands that capture the essence of the era.

1. Billabong: The OG Surf Brand

Billabong is the quintessential 90s surf brand that defined the era. Founded in 1973 in Australia, Billabong quickly gained popularity for its innovative surfwear and iconic logo. The brand’s laid-back and beachy aesthetic resonated with surfers around the world.

Key Features:

  • Vibrant and colorful designs
  • High-quality boardshorts and wetsuits
  • Iconic wave logo

Pros:

  • Wide range of surfwear for men and women
  • Embraces sustainability with eco-friendly initiatives
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the sizing inconsistent
  • Prices can be on the higher end

Check price on: Amazon | Billabong

2. Quiksilver: Embracing the Surf Lifestyle

Quiksilver is another iconic surf brand that made waves in the 90s. Known for its innovative boardshorts and surf-inspired apparel, Quiksilver embodies the spirit of adventure and the thrill of riding the waves.

Key Features:

  • Cutting-edge boardshort technology
  • Surf-inspired clothing and accessories
  • Collaborations with pro surfers

Pros:

  • Wide range of surfwear for men, women, and kids
  • Embraces sustainability with eco-friendly initiatives
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the quality inconsistent
  • Prices can be on the higher end

Check price on: Amazon | Quiksilver

3. Rip Curl: The Search for Adventure

Rip Curl is a brand that embodies the spirit of adventure and exploration. Founded in 1969 in Australia, Rip Curl has been at the forefront of wetsuit innovation and surfwear design. With a focus on quality and performance, Rip Curl is a favorite among surfers worldwide.

Key Features:

  • High-performance wetsuits
  • Surf-inspired clothing and accessories
  • Emphasis on sustainability

Pros:

  • Wide range of surfwear for men and women
  • Known for their durable and high-quality products
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the sizing runs small
  • Prices can be on the higher end

Check price on: Amazon | Rip Curl

4. O’Neill: Pioneering Wetsuit Innovation

O’Neill is a legendary surf brand that revolutionized the world of wetsuits. Founded in 1952, O’Neill has been at the forefront of wetsuit technology, making it possible for surfers to brave colder waters. The brand’s commitment to innovation and quality has made it a staple in the surf community.

Key Features:

  • Pioneering wetsuit technology
  • Surf-inspired clothing and accessories
  • Emphasis on sustainability

Pros:

  • Wide range of surfwear for men and women
  • Known for their durable and high-quality wetsuits
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the sizing runs small
  • Prices can be on the higher end

Check price on: Amazon | O’Neill

5. Roxy: Empowering Female Surfers

Roxy is a brand that has been empowering female surfers since the 90s. As the sister brand of Quiksilver, Roxy offers a wide range of surfwear and accessories designed specifically for women. From stylish bikinis to performance wetsuits, Roxy combines fashion and function for the modern female surfer.

Key Features:

  • Women’s surfwear and swimwear
  • Collaborations with female pro surfers
  • Emphasis on sustainability

Pros:

  • Wide range of surfwear for women and girls
  • Known for their stylish and functional designs
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the sizing inconsistent
  • Prices can be on the higher end

Check price on: Amazon | Roxy

6. Volcom: Embracing the Skate and Surf Culture

Volcom is a brand that blurs the lines between skate and surf culture. Founded in 1991, Volcom has been known for its edgy and rebellious style. With a focus on youth culture and individuality, Volcom offers a unique blend of surf-inspired clothing and streetwear.

Key Features:

  • Skate and surf-inspired clothing
  • Emphasis on youth culture and individuality
  • Collaborations with artists and musicians

Pros:

  • Wide range of surfwear for men and women
  • Known for their edgy and unique designs
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the sizing runs small
  • Prices can be on the higher end

Check price on: Amazon | Volcom

7. Hurley: Blending Surf and Street Style

Hurley is a brand that seamlessly blends surf and street style. Founded in 1999 by legendary surfer Bob Hurley, the brand has become synonymous with innovation and style. With a focus on performance and comfort, Hurley offers a range of surfwear and apparel for men and women.

Key Features:

  • Surf and street-inspired clothing
  • Emphasis on performance and comfort
  • Collaborations with athletes and artists

Pros:

  • Wide range of surfwear for men and women
  • Known for their comfortable and functional designs
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the sizing inconsistent
  • Prices can be on the higher end

Check price on: Amazon | Hurley

8. Rusty: The Art of Surfing

Rusty is a brand that celebrates the art of surfing. Founded in 1985 by Rusty Preisendorfer, the brand has been known for its innovative surfboard designs and surfwear. With a focus on creativity and craftsmanship, Rusty offers a unique blend of surf-inspired clothing and accessories.

Key Features:

  • Surf-inspired clothing and accessories
  • Emphasis on creativity and craftsmanship
  • Collaborations with artists and surfers

Pros:

  • Wide range of surfwear for men and women
  • Known for their unique and artistic designs
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the sizing runs small
  • Prices can be on the higher end

Check price on: Amazon | Rusty

9. Gotcha: Bold and Edgy Surf Fashion

Gotcha is a brand that made waves in the 90s with its bold and edgy surf fashion. Known for its rebellious spirit and vibrant designs, Gotcha captured the essence of the era. While the brand has evolved over the years, it continues to offer surf-inspired clothing that pushes boundaries.

Key Features:

  • Bold and edgy surf fashion
  • Emphasis on rebellious spirit
  • Collaborations with artists and designers

Pros:

  • Wide range of surfwear for men and women
  • Known for their bold and vibrant designs
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the sizing inconsistent
  • Prices can be on the higher end

Check price on: Amazon | Gotcha

10. Maui and Sons: Fun and Playful Surfwear

Maui and Sons is a brand that embodies the fun and playful side of surfwear. Founded in 1980 in California, Maui and Sons became known for its iconic shark logo and vibrant designs. With a focus on quality and creativity, Maui and Sons offers surf-inspired clothing and accessories for all ages.

Key Features:

  • Fun and playful surfwear
  • Iconic shark logo
  • Emphasis on quality and creativity

Pros:

  • Wide range of surfwear for men, women, and kids
  • Known for their vibrant and playful designs
  • Offers a mix of classic and modern styles

Cons:

  • Some customers find the sizing inconsistent
  • Prices can be on the higher end

Check price on: Amazon | Maui and Sons

FAQ

90s surf clothing brands Surf Brands

What is the brand known for surfing gear?

When it comes to surfing gear, Billabong, Quiksilver, Rip Curl, and O’Neill are some of the top brands known for their high-quality wetsuits, boardshorts, and accessories. These brands have a long history of innovation and have been trusted by surfers around the world.

Why is Billabong so expensive?

Billabong’s pricing can be attributed to several factors. Firstly, the brand focuses on producing high-quality surfwear that is built to last. This commitment to quality comes with a higher price tag. Additionally, Billabong invests in sustainable and eco-friendly practices, which can increase production costs. Lastly, the brand’s popularity and reputation contribute to its higher pricing.

Read more about “… The Ultimate Guide to Vintage Surf Tees: Ride the Wave of Nostalgia”

What clothes do surfers wear?

Surfers typically wear a combination of boardshorts, rash guards, wetsuits, and casual clothing. Boardshorts are a staple in surf fashion, providing comfort and flexibility in the water. Rash guards offer protection from the sun and help prevent chafing. Wetsuits are essential for colder waters, providing insulation and protection from the elements. When out of the water, surfers often opt for casual clothing that reflects their laid-back and beachy lifestyle.

Read more about “What Are Surf Clothes? The Ultimate Guide to Dressing Like a Pro Surfer …”

Yes, many 90s surf clothing brands are still popular today and continue to influence surf fashion. Brands like Billabong, Quiksilver, and Rip Curl have stood the test of time and remain go-to choices for surfers and fashion enthusiasts alike. These brands have adapted to the changing trends while staying true to their roots, making them relevant in the modern surfwear industry.

Read more about “… What Brands Were Surfing in 2000? A Look Back at the Iconic Surf Brands of the New Millennium”

Conclusion

90s surf clothing brands have left an indelible mark on the world of surf fashion. From the iconic styles of Billabong and Quiksilver to the innovative wetsuits of Rip Curl and O’Neill, these brands continue to define the surfwear industry. Whether you’re a seasoned surfer or simply love the nostalgia of the 90s, embracing the surf clothing of the era allows you to ride the wave of nostalgia in style. So grab your favorite surf brand and hit the beach with confidence!

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