The Surf Brand with the H: Unveiling the Legacy of Hurley [2024] 🏄‍♂️

Video: Waves You CAN'T Surf (Unless You Pay).

You’re on the beach, soaking up the sun, and you spot someone rocking a cool, stylish boardshort with a wave-shaped logo. You think to yourself, “What’s that brand with the H?” That, my friend, is Hurley, a surf brand that has risen from humble garage beginnings to become a global force in the industry. From high-performance wetsuits to effortlessly cool streetwear, Hurley has carved a unique niche in the world of surf culture. But what makes Hurley stand out from the crowd? What are the brand’s signature styles and key products? Let’s dive in and uncover the story behind the surf brand with the H.

Quick Answer

  • Hurley is a popular surf brand known for its high-performance surfwear, innovative designs, and commitment to sustainability.
  • Hurley’s signature style blends surf functionality with a youthful, rebellious edge, creating a look that’s both laid-back and effortlessly cool.
  • The brand’s product line includes boardshorts, wetsuits, apparel, and accessories, all designed to meet the needs of surfers and ocean enthusiasts.
  • 👉 Shop Hurley on: Amazon | Walmart | eBay | Hurley Official Website

Table of Contents

Quick Tips and Facts

  • Founded: 1999, Costa Mesa, California
  • Founder: Bob Hurley
  • Known for: High-performance surfwear, boardshorts, wetsuits, and innovative designs.
  • Target audience: Surfers, ocean enthusiasts, and anyone looking for stylish and functional apparel.
  • Sustainability: Hurley is committed to sustainability and uses recycled materials in many of its products.
  • Fun Fact: The iconic Hurley logo is a stylized version of a wave breaking. 🌊

Did you know Hurley was acquired by Bluestar Alliance LLC in 2019? 1 This move brought the brand back to its independent roots after being owned by Nike for nearly two decades.

The History of Hurley: From Garage to Global Brand

a lamb logo on a black background

The Hurley story began in a garage, much like many legendary surf brands. Bob Hurley, a passionate surfer and shaper, started crafting surfboards in his Costa Mesa garage in the late 1970s. His boards quickly gained a reputation for their performance and innovation, attracting the attention of top surfers.

The Birth of a Brand

In 1979, Bob partnered with a friend to establish Hurley Surfboards, later renamed Hurley International. While shaping boards remained a core part of the business, Bob saw an opportunity to create a surfwear brand that reflected the evolving style and attitude of surfers. This vision led to the official launch of Hurley as a clothing brand in 1999.

The Rise of Hurley

Hurley’s ascent was meteoric. The brand’s blend of high-performance surfwear and edgy, youth-oriented designs resonated with surfers and non-surfers alike. Hurley’s commitment to supporting surfers and surf culture through sponsorships, events, and collaborations further solidified its position as a leading force in the industry. Check out some other iconic surf brands that have shaped surf style!

The Nike Era

In 2002, Nike acquired Hurley, providing the brand with even greater resources and reach. Under Nike’s ownership, Hurley continued to innovate and expand its product line, venturing into new categories like footwear and accessories. The brand also strengthened its global presence, becoming a household name worldwide.

Back to Independence

After nearly two decades with Nike, Hurley embarked on a new chapter in 2019 when it was acquired by Bluestar Alliance LLC. This move marked a return to the brand’s independent roots, allowing it to reconnect with its core values of authenticity, innovation, and community.

Hurley’s Signature Style: The “Hurley Look”

Video: H Signature Style | Signature Your Name | H Signature Design | H Signature ideas.

Hurley has cultivated a distinct aesthetic that blends surf functionality with a youthful, rebellious edge. It’s a style that’s both laid-back and effortlessly cool, reflecting the brand’s deep connection to surf culture and its embrace of individuality.

Key Elements of the Hurley Look:

  • Bold graphics and prints: Hurley isn’t afraid to make a statement with eye-catching designs that often feature vibrant colors, abstract patterns, and surf-inspired motifs. 🏄‍♂️
  • Comfortable and functional fabrics: Performance and comfort are paramount. Hurley utilizes technical fabrics that are lightweight, breathable, and quick-drying, making them ideal for both in and out of the water.
  • Relaxed silhouettes: Think loose-fitting tees, boardshorts that allow for a full range of motion, and hoodies perfect for throwing on after a surf session.
  • Attention to detail: Hurley’s commitment to quality is evident in the small details – from the stitching and hardware to the subtle branding elements that elevate their designs.

Hurley’s Product Line: From Surfboards to Streetwear

Video: A Surfer's Search | Hurley x Carhartt.

Hurley offers a diverse range of products catering to a wide audience, from seasoned surfers to those simply drawn to the brand’s effortlessly cool aesthetic. Here’s a closer look at some of their key offerings:

1. Boardshorts: Riding the Wave of Innovation

Hurley’s boardshorts are iconic. They’re renowned for their comfort, performance, and innovative features.

  • Phantom Fabric: This game-changing fabric technology is lightweight, stretchy, and incredibly quick-drying, allowing for maximum mobility and comfort in the water.
  • Modern Fits: From the classic fit to the more contemporary Phantom styles, Hurley offers a range of fits to suit different preferences.
  • Sustainable Options: Hurley is increasingly incorporating recycled materials into their boardshorts, reducing their environmental impact.
  • Phantom: The gold standard in performance boardshorts, known for their lightweight feel and superior stretch.
  • One and Only: A versatile option that transitions seamlessly from the beach to everyday wear.

👉 Shop Hurley Boardshorts on: Amazon | Hurley

2. Wetsuits: Staying Warm in Style

Hurley’s wetsuits are designed to keep you warm, comfortable, and protected in a variety of conditions.

  • High-Performance Features: Features like taped seams, durable zippers, and strategic paneling ensure a snug, watertight fit.
  • Range of Thicknesses: From lightweight spring suits to thicker winter wetsuits, Hurley has options for different water temperatures.
  • Sustainable Materials: Hurley is committed to using eco-friendly materials like Yulex, a plant-based alternative to traditional neoprene.
  • Advantage Plus: A great all-around wetsuit for a variety of conditions.
  • Fusion: A high-performance option for serious surfers.

👉 Shop Hurley Wetsuits on: Amazon | Hurley

3. Apparel: From Beach to Street

Hurley’s apparel line extends beyond the beach, offering a range of stylish and comfortable options for everyday wear.

  • T-Shirts: From classic logo tees to graphic prints, Hurley offers a wide variety of T-shirt styles.
  • Hoodies and Sweatshirts: Perfect for layering or staying warm on cool evenings, Hurley’s hoodies and sweatshirts are both stylish and comfortable.
  • Pants and Shorts: Hurley offers a range of pants and shorts, from casual chinos to performance-oriented options for activities like yoga and running.
  • Jackets: Whether you need a lightweight windbreaker or a warm puffer jacket, Hurley has you covered.

👉 Shop Hurley Apparel on: Amazon | Hurley

4. Accessories: Completing the Look

Hurley’s accessories line complements their apparel and surf gear, offering everything you need to complete your look.

  • Hats: From classic trucker hats to beanies and bucket hats, Hurley offers a variety of headwear options.
  • Bags: Whether you need a backpack for school or work, a duffel bag for travel, or a small crossbody bag for everyday essentials, Hurley has a bag to suit your needs.
  • Sunglasses: Protect your eyes from the sun’s harmful rays with Hurley’s stylish and functional sunglasses.
  • Watches: Stay on schedule in style with Hurley’s collection of watches, from sporty digital watches to more classic analog styles.

👉 Shop Hurley Accessories on: Amazon | Hurley

Hurley’s Commitment to Sustainability: Riding the Wave of Change

Video: Largest wave surfed – Guinness World Records.

Hurley recognizes the importance of protecting the ocean and the environment that inspires its products and lifestyle. The brand has implemented several sustainable practices throughout its operations, demonstrating its dedication to making a positive impact.

Key Sustainability Initiatives:

  • Recycled Materials: Hurley incorporates recycled polyester, nylon, and other materials into many of its products, reducing reliance on virgin resources and diverting waste from landfills. For instance, their recycled Phantom boardshorts are crafted from discarded plastic bottles, giving them a second life.
  • Sustainable Manufacturing Processes: Hurley is constantly exploring and implementing more sustainable manufacturing processes, such as using less water and energy in their production facilities.
  • Partnerships and Advocacy: Hurley actively partners with organizations dedicated to ocean conservation and environmental protection. They support initiatives focused on reducing plastic pollution, promoting responsible fishing practices, and preserving marine ecosystems.

Hurley’s Impact on Surf Culture: More Than Just a Brand

Video: The dynamic energy of inclusion: Bob Hurley at TEDxBend.

Hurley’s influence extends far beyond simply creating surfwear and gear. The brand has played an integral role in shaping and supporting surf culture for over two decades.

Key Contributions to Surf Culture:

  • Athlete Sponsorship: Hurley has consistently supported some of the world’s best surfers, providing them with the resources and platform to pursue their passions and push the boundaries of the sport. From legends like Rob Machado to current champions like John John Florence and Carissa Moore, Hurley athletes embody the brand’s commitment to performance, innovation, and style.
  • Event Support: Hurley is a major sponsor of surf competitions and events worldwide, from grassroots contests nurturing young talent to prestigious championship tours showcasing the world’s best. This commitment to event support helps to grow the sport and provide surfers with opportunities to compete at the highest level.
  • Community Engagement: Hurley actively engages with surf communities around the globe through initiatives like beach cleanups, surf camps, and mentorship programs. These efforts foster a sense of camaraderie and shared responsibility for protecting the ocean and preserving surf culture for future generations.

Hurley’s Collaborations: Riding the Wave with Other Brands

Video: Riding waves in Hawaii on the Fliteboard eFoil!

Hurley isn’t afraid to ride the wave of collaboration, partnering with other brands and artists to create unique and exciting products that push the boundaries of creativity.

Notable Collaborations:

  • Hurley x Pendleton: This collaboration blended Hurley’s surf aesthetic with Pendleton’s iconic Native American-inspired patterns, resulting in a collection of apparel and accessories that celebrated both brands’ heritage.
  • Hurley x Futura: Legendary graffiti artist Futura 2000 brought his signature abstract style to a range of Hurley apparel and surfboards, fusing art and surf culture in a visually striking way.
  • Hurley x Stüssy: This collaboration brought together two iconic surf and streetwear brands, resulting in a collection that blended Stüssy’s signature graphics with Hurley’s relaxed silhouettes.

These collaborations not only result in fresh and desirable products but also allow Hurley to tap into new audiences and expand its reach within different subcultures.

Hurley’s Athletes: The Faces of the Brand

Video: A Closer Look At The Hurley One and Only Hat.

Hurley has a long history of supporting some of the most talented and influential surfers in the world. These athletes embody the brand’s values of performance, innovation, and style, and they serve as ambassadors for Hurley both in and out of the water.

Notable Hurley Athletes:

  • John John Florence: A two-time World Surf League champion known for his progressive surfing and effortless style. Florence is a global icon in the sport and a true innovator, constantly pushing the boundaries of what’s possible on a surfboard.
  • Carissa Moore: A five-time World Surf League champion and Olympic gold medalist, Moore is a dominant force in women’s surfing. She’s known for her powerful surfing, competitive drive, and grace under pressure.
  • Filipe Toledo: A Brazilian surfer known for his explosive aerial maneuvers and innovative approach to competitive surfing. Toledo is a constant threat to win any event he enters, and he’s always pushing the limits of what’s possible on a wave.
  • Kolohe Andino: A Californian surfer known for his smooth style and competitive prowess. Andino is a consistent performer on the World Surf League tour and a respected figure in the surf community.
  • Rob Machado: A legendary surfer known for his stylish approach to riding waves and his commitment to environmental activism. Machado is a true icon in the sport and a role model for surfers of all ages.

Hurley’s Community: More Than Just a Brand

Video: The Forbidden Gorilla Tag Update…

Hurley understands that a brand is more than just its products – it’s about the people who connect with its values and embrace its lifestyle. Hurley has cultivated a strong and passionate community that extends far beyond the beaches.

Connecting with the Community:

  • Social Media: Hurley has a strong social media presence, using platforms like Instagram, Facebook, and Twitter to connect with its audience, share content, and promote events.
  • Events and Activations: Hurley hosts and participates in events around the world, from surf competitions and music festivals to beach cleanups and community gatherings.
  • Collaborations and Partnerships: Hurley collaborates with artists, musicians, and other brands to create unique experiences and products that resonate with its community.

Hurley’s commitment to building a strong community has been a key factor in its success. The brand’s ability to connect with people on a deeper level has fostered a sense of loyalty and belonging among its fans, making Hurley more than just a brand – it’s a way of life.

Where to Buy Hurley Products

Video: Hurley Wetsuits Advantage & Advantage Plus Review.

Hurley products are widely available both online and in retail stores worldwide.

👉 Shop Hurley on: Amazon | Walmart | eBay | Hurley Official Website


woman carrying surfboard beside person during sunset

Hurley is more than just a surf brand; it’s a cultural phenomenon. From its humble garage beginnings to its global reach, Hurley has consistently pushed the boundaries of innovation and style within the surf world. The brand’s commitment to sustainability, athlete support, and community engagement ensures that Hurley continues to ride the wave of success.

If you’re looking for high-performance surfwear, stylish apparel, and a brand that embodies the spirit of surf culture, Hurley is a strong choice.

👉 Shop Hurley on:

Other Recommended Brands:

Recommended Books:

  • The Ultimate Guide to Surfing: Amazon
  • The Encyclopedia of Surfing: Amazon


man in grey polo shirt holding baby

Hurley is a popular surf brand known for its high-performance surfwear, innovative designs, and commitment to sustainability.

Hurley’s popularity stems from its combination of factors:

  • High-Quality Products: Hurley consistently delivers durable and functional surfwear that meets the demands of surfers and ocean enthusiasts.
  • Stylish Designs: Hurley’s apparel and accessories are both functional and fashionable, appealing to a wide audience.
  • Strong Brand Identity: Hurley has cultivated a distinct aesthetic and a strong connection to surf culture, resonating with surfers and non-surfers alike.
  • Community Engagement: Hurley actively engages with the surf community through sponsorships, events, and initiatives, fostering a sense of loyalty and belonging.

Read more about “10 Iconic Surf Brands That Defined Vintage Style … 🌊”

What are the big three surf brands?

The “big three” surf brands are often considered to be:

  1. Quiksilver: A global leader in surfwear and gear known for its performance-oriented products and iconic branding.
  2. Billabong: Another global powerhouse in the surf industry, known for its durable and functional wetsuits and apparel.
  3. Rip Curl: A brand with a strong focus on innovation and a deep connection to surf culture, known for its wetsuits and accessories.

These three brands have been major players in the surf industry for decades, shaping the sport and influencing surf style.

Read more about “What are the Names of Surf Clothes Male … 🌊👕”

Is Hurley a good surf brand?

Hurley is widely considered a good surf brand.

Why is Hurley a good surf brand?

Here’s why:

  • High-Quality Products: Hurley’s products are known for their durability, functionality, and attention to detail.
  • Innovative Designs: Hurley is constantly pushing the boundaries of innovation, introducing new fabrics and technologies to enhance performance and comfort.
  • Stylish Aesthetics: Hurley’s apparel and accessories are both functional and fashionable, blending surf style with a youthful, rebellious edge.
  • Commitment to Sustainability: Hurley is dedicated to reducing its environmental impact by using recycled materials and implementing sustainable manufacturing practices.

Read more about “The Ultimate Guide to Surf Clothing Brands … 🌊👕”

What is the French surfwear brand?

Rip Curl is a French surfwear brand, founded in Torquay, Australia, but with a strong presence in France.

What is Rip Curl known for?

Rip Curl is known for:

  • High-Performance Wetsuits: Rip Curl’s wetsuits are renowned for their durability, warmth, and innovative features.
  • Surf Accessories: Rip Curl offers a wide range of surf accessories, including leashes, fins, wax, and bags.
  • Stylish Apparel: Rip Curl’s apparel line features a blend of surf-inspired style and functional designs.
  • Commitment to Surf Culture: Rip Curl is deeply rooted in surf culture and supports surfers and events around the world.

Read more about “Billabong Logo History: Ride the Waves with Surf Brands …”

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