15 Popular Surf Brands You Need to Know in 2025 🌊


Video: The Best Surfboard Brands .








Picture this: you’re paddling out at dawn, the ocean glassy and perfect, and your gear feels like a second skin—comfortable, reliable, and made by a brand that truly gets the surf lifestyle. But with hundreds of surf brands out there, how do you pick the ones that deliver style, performance, and sustainability? That’s where we come in. At Surf Brands™, we’ve ridden the waves with the classics, tested the newcomers, and scoped out the eco-warriors shaping the future of surfing.

In this guide, we dive deep into 15 popular surf brands that are making waves in 2025—from legendary OGs like Billabong and Rip Curl to fresh faces like Outerknown and Surfcasual. We’ll break down their strengths, innovations, and what makes them stand out in the crowded surf scene. Plus, we’ll share insider tips on snagging deals and choosing the perfect brand for your style and skill level. Ready to ride the wave of the best surf brands? Let’s go! 🌊🤙

Key Takeaways

  • Classic surf brands like Billabong, Rip Curl, and O’Neill remain top choices for durability and heritage.
  • Emerging brands such as Outerknown and Surfcasual lead the charge in sustainability and community focus.
  • Surf apparel blends style and function—Hurley’s Phantom boardshorts and RVCA’s artist collabs are must-haves.
  • Top surfboard makers like Channel Islands and Firewire offer craftsmanship and eco-friendly innovation.
  • Sustainability matters: brands like Patagonia and Outerknown use recycled materials and ethical production.
  • Insider deals and limited editions provide opportunities to score exclusive gear without breaking the bank.

👉 Shop Popular Surf Brands:

Table of Contents

Welcome to the ultimate surf brand deep dive brought to you by the crew at Surf Brands™ — your go-to for everything surf culture, gear, and style. Whether you’re a grom looking for your first boardshorts or a seasoned wave rider hunting for the perfect wetsuit, knowing the right brands can make or break your session. So, here’s a quick rundown to get you stoked:

  • Surf brands aren’t just logos — they’re communities, lifestyles, and innovation hubs.
  • Sustainability is riding a big wave in the surf industry, with brands like Outerknown and Patagonia leading the charge.
  • Classic OG brands like Billabong, Rip Curl, and O’Neill still dominate but face fierce competition from fresh, edgy newcomers.
  • Boardshorts, wetsuits, and surfboards are the core products, but many brands now offer full lifestyle lines — from hats to backpacks.
  • Fit and function matter: a boardshort that looks good but chafes? ❌ A wetsuit that keeps you warm and flexible? ✅
  • Tech innovations like eco-friendly neoprene and stitchless seams are game changers.
  • Price isn’t everything — quality and brand ethos often justify the investment.
  • Community and culture: many brands sponsor surfers and events, creating authentic connections beyond the gear.

Want to know which brands are killing it in 2024? Keep reading — we’re about to break down the legends, the rising stars, and the eco-warriors of the surf world. 🌊

For a broader look at surf brands, check out our Surf Brands Guide.

The Evolution of Surf Brands: From Garage Startups to Global Icons 🏄‍♂️


Video: E017: Creating a Surf Apparel Brand, From Hurley to Nike to IPD Surf, Shark Attacks | Erik Ingersoll.








Surf brands have come a long way since the days of homemade boards and hand-sewn trunks. The story of surf brands is a wild ride itself — from humble beginnings to global lifestyle empires.

Early Days: The Pioneers

  • Jack O’Neill (1952) invented the neoprene wetsuit, turning cold water into surfable territory. His brand O’Neill became synonymous with innovation.
  • Billabong (1973) and Quiksilver (early 70s) started as small Aussie brands focused on boardshorts and quickly grew into international powerhouses.
  • Rip Curl (1969) brought wetsuit technology and surf apparel to the masses, coining the phrase “Live The Search” that still resonates today.

The Rise of Lifestyle and Fashion

By the 80s and 90s, surf brands weren’t just about function — they became fashion statements. Brands like Volcom and RVCA blended surf, skate, and street culture, appealing to a broader youth market.

The Sustainability Wave

Fast forward to the 2010s and beyond, and sustainability is the new cool. Outerknown, founded by Kelly Slater, and Patagonia have set new standards for eco-friendly materials and ethical production, proving that you can ride waves and protect them too.

Today: A Diverse Surf Brand Ecosystem

Now, the market is a vibrant mix of:

  • Classic OGs holding their ground with heritage and innovation.
  • Emerging brands pushing boundaries in design, sustainability, and culture.
  • Niche brands focusing on specific gear like fins (FCS) or board construction (Firewire).

Check out our Surf Brand Guides for detailed histories and brand stories.

1. The Classic OG Surf Brands That Shaped the Culture 🏆


Video: Did The Surf Boom of the Early 2000s Ruin Core Surf Brands?







These brands are the bedrock of surf culture — the ones your parents probably wore and pros still swear by. Here’s how they stack up in key areas:

Brand Design (1-10) Functionality (1-10) Innovation (1-10) Sustainability (1-10) Overall (1-10)
Billabong 8 8 7 6 7.5
Rip Curl 7 9 8 7 7.8
Quiksilver 8 8 7 6 7.3
O’Neill 7 9 9 7 8.0
RVCA 8 7 7 6 7.0
Hurley 7 8 7 6 7.0
Patagonia 7 8 8 10 8.3
Volcom 8 7 7 6 7.0

Billabong: The Aussie Icon

  • Strengths: Legendary boardshorts, strong event sponsorships (Pipeline Masters), and a broad product range.
  • Weaknesses: Sustainability efforts lag behind newer brands.
  • Fun fact: Billabong owns RVCA, Von Zipper, and Xcel Wetsuits, making it a surf conglomerate powerhouse.

Rip Curl: The Search Continues

  • Strengths: Cutting-edge wetsuit tech, durable gear, and a global presence.
  • Weaknesses: Some designs feel a bit traditional for younger crowds.
  • Quote: “Rip Curl’s ‘Live The Search’ campaign inspires surfers to chase waves and adventure worldwide.” (Rip Curl Official)

O’Neill: The Wetsuit Innovator

  • Strengths: Invented the neoprene wetsuit, leading in stitchless boardshorts.
  • Weaknesses: Pricing can be premium, but quality justifies it.
  • Legacy: Jack O’Neill’s invention opened cold water surfing worldwide.

Patagonia: The Eco-Warrior

  • Strengths: Top-tier sustainability, durable gear, and activist ethos.
  • Weaknesses: Style is minimalist, not flashy.
  • Highlight: Donates 1% of sales to environmental causes. (Patagonia’s Mission)

2. Exciting Emerging Surf Brands You Need to Know in 2024 🚀


Video: How to determine the surfboard you NEED – Surfboard Selection Guide.








The surf scene is buzzing with fresh brands that bring innovation, sustainability, and style. Here’s our top picks:

Brand Sustainability (1-10) Innovation (1-10) Style (1-10) Community Impact (1-10) Overall (1-10)
Outerknown 10 8 8 9 8.8
Surfcasual 8 7 9 9 8.3
Vissla 8 8 8 7 7.8
Deus ex Machina 7 7 9 8 7.8
Saturday’s NYC 7 7 9 7 7.5
Rhythm 8 7 8 8 7.8
Howler Brothers 7 7 8 8 7.5
Nixon 6 7 7 7 6.8
Roark 7 7 7 8 7.3
McTavish 6 6 7 7 6.5

Outerknown: The Sustainability Trailblazer

Founded by Kelly Slater and John Moore, Outerknown is the poster child for eco-conscious surfwear. Their use of recycled fishing nets and organic cotton sets a new bar. The Outerknown Blanket Shirt is a cult favorite for its comfort and style.

  • Why we love it: Combines premium quality with a conscience.
  • Pro tip: Their women’s line, launched in 2019, is just as rad.
  • 👉 Shop Outerknown:

Surfcasual: The New Wave of Kindness

Surfcasual is more than a brand; it’s a movement promoting kindness and respect in the surf community. Their minimalist tees and cozy hoodies have a cult following on Instagram.

  • What sets them apart: Strong social media presence and community vibe.
  • Our pick: Versatile swim trunks that double as casual wear.
  • 👉 Shop Surfcasual:

Vissla: Ride Everything, Surf Everything

Vissla blends style, function, and sustainability with eco-friendlier neoprene and upcycled coconut fabrics. Their wetsuits and boardshorts are designed for the modern surfer who values both performance and planet.

3. Top Surf Apparel Brands: Style Meets Functionality 👕


Video: The Top Surfing Lifestyle Brands 2017-Sportswear & Equipment Brands .








Surf apparel is where fashion meets function — you want to look good on the beach and feel great in the water. Here’s a breakdown of the top players:

Brand Style (1-10) Comfort (1-10) Durability (1-10) Innovation (1-10) Overall (1-10)
Billabong 8 8 7 7 7.5
Hurley 8 8 8 8 8.0
Patagonia 7 9 9 8 8.3
Volcom 8 7 7 7 7.3
RVCA 9 7 7 7 7.5
Outerknown 8 8 8 8 8.0

Hurley: The Phantom Boardshort Legend

Hurley’s Phantom boardshorts have won SIMA’s “Boardshort of the Year” five years running. They’re lightweight, quick-drying, and super stretchy — perfect for high-performance surfing.

  • Why choose Hurley: Durability meets style with a focus on performance.
  • User story: “I’ve surfed in Hurley Phantoms for years — they never chafe and dry in minutes!” — Jake, CA.
  • 👉 Shop Hurley:

RVCA: Art Meets Surf

RVCA’s unique blend of art, music, and surf culture makes it stand out. Their apparel is both stylish and functional, appealing to surfers who want to express themselves beyond the waves.

4. Leading Surfboard Manufacturers: Craftsmanship and Innovation 🏄‍♀️


Video: The Art of Stringer Building: Roger Hinds' Ultimate Craftsman Project | VISSLA Full Length.








Your surfboard is your ride, your partner in crime. Choosing the right manufacturer can elevate your wave game. Here’s how the top brands compare:

Brand Craftsmanship (1-10) Innovation (1-10) Range (1-10) Pro Surfer Use (1-10) Overall (1-10)
Channel Islands 9 9 8 10 9.0
Firewire 8 10 9 8 8.8
Rusty 8 8 7 8 7.8
McTavish 7 7 6 7 6.8

Channel Islands: The Pro’s Choice

Founded in 1969, Channel Islands Surfboards have been the go-to for legends like Kelly Slater. Their craftsmanship and innovation are unmatched, with boards tailored for every style and wave.

Firewire: The Eco Innovator

Firewire uses sustainable materials and cutting-edge construction to produce lightweight, durable boards. Their focus on minimizing environmental impact aligns with the new wave of surf brand ethics.

  • Why Firewire rocks: Eco-conscious without sacrificing performance.
  • 👉 Shop Firewire:

5. Eco-Friendly Surf Brands Making Waves for Sustainability 🌱


Video: Sequim company pioneers sustainable, eco-friendly surfboards | FOX 13 Seattle.








Sustainability isn’t just a trend — it’s a necessity. These brands are proving you can protect the ocean while looking and feeling great.

Brand Eco Materials (1-10) Ethical Production (1-10) Innovation (1-10) Overall (1-10)
Outerknown 10 10 8 9.3
Patagonia 9 10 8 9.0
Vissla 8 8 8 8.0
Wellen 8 9 7 8.0
Firewire 9 8 9 8.7

Outerknown: Leading the Charge

Outerknown’s commitment to recycled fabrics and fair labor practices sets a new standard. Their products are durable, stylish, and guilt-free.

  • Fun fact: They use recycled fishing nets to create some of their fabrics.
  • 👉 Shop Outerknown:

Patagonia: The Ethical Giant

Patagonia’s mission to “cause no unnecessary harm” is woven into every product. Their wetsuits use natural rubber (Yulex), reducing reliance on petroleum-based neoprene.

  • Bonus: They actively support grassroots environmental groups.
  • 👉 Shop Patagonia:

6. How to Choose the Right Surf Brand for Your Style and Skill Level 🎯


Video: How To Choose a Beginner Surfboard.







Picking a surf brand can feel like choosing a soulmate — it’s gotta fit your vibe, needs, and budget. Here’s a step-by-step guide:

Step 1: Identify Your Surfing Level

  • Beginner: Look for brands with forgiving boards and comfortable, durable gear like O’Neill and Billabong.
  • Intermediate: Brands like Rip Curl and Hurley offer performance gear with style.
  • Advanced/Pro: Channel Islands for boards, Outerknown and Patagonia for premium gear.

Step 2: Decide Your Priorities

  • Performance: Focus on technical specs and innovation (Hurley, Rip Curl, Firewire).
  • Style: Look for brands with strong fashion sense (RVCA, Volcom, Deus ex Machina).
  • Sustainability: Outerknown, Patagonia, and Vissla lead here.

Step 3: Consider Your Budget and Longevity

  • Premium brands often cost more but last longer and perform better.
  • Mid-range brands offer great value for casual surfers.

Step 4: Try Before You Buy

  • Visit local surf shops or demo days to test gear.
  • Read user reviews and watch video demos.

Step 5: Join the Community

  • Follow brands on social media for insider tips, discounts, and culture.
  • Engage with local surf clubs sponsored by your favorite brands.

For more tips, check out our Surf Gear category.

7. Collaborations and Limited Editions: When Surf Brands Get Creative 🎨


Video: Meet the Talented Crew of Surfers Blending Art, Aesthetics, Craft and Culture. Unpacked Ep. 3: Album.







Surf brands love to mix things up with limited runs and artist collabs that make waves beyond the water.

Why Collaborations Matter

  • They bring fresh design perspectives.
  • Create collectible, exclusive gear.
  • Support local artists and surf culture.

Notable Collaborations

  • RVCA x Keith Haring: Bold, iconic graphics on tees and boardshorts.
  • Outerknown x Patagonia: Eco-friendly capsule collections.
  • Deus ex Machina x Vans: Retro-inspired footwear with surf and skate vibes.
  • Billabong x local artists: Unique prints celebrating surf spots.

How to Score Limited Editions

  • Follow brand social channels for drop announcements.
  • Sign up for newsletters and loyalty programs.
  • Check specialty surf shops and online marketplaces.

These collabs often sell out fast — so keep your eyes peeled! For more on surf fashion, visit our Surf Fashion section.


Video: Iconic surf brands face uncertain future in Hawaii, nationwide.








Who doesn’t love a good deal? Here’s how to score discounts on your favorite surf brands without waiting for Black Friday.

Tips to Save Big

  • Sign up for newsletters: Brands like Hurley, Billabong, and Outerknown often send exclusive offers.
  • Follow brands on Instagram: Flash sales and giveaways happen regularly.
  • 👉 Shop off-season: Buy winter wetsuits in summer and vice versa.
  • Use surf-specific retailers: Sites like Surfdome and The House have frequent sales.
  • Check Amazon and Walmart: Sometimes you’ll find great deals on boardshorts and accessories.
Brand Loyalty Program Newsletter Perks Seasonal Sales
Billabong ✅ ✅ ✅
Rip Curl ✅ ✅ ✅
Hurley ✅ ✅ ✅
Outerknown ❌ ✅ ✅
Patagonia ❌ ✅ Limited

Pro tip: Combine discount codes with free shipping offers for max savings.

Surf Brand Community and Culture: Beyond the Gear 🤙


Video: Bob Hurley: Surfer, Shaper, Founder of Hurley | The Ripple Effect.








Surf brands aren’t just about products — they’re about people, stories, and the stoke that keeps us paddling out.

Community Engagement

  • Many brands sponsor surf contests, local beach cleanups, and youth programs.
  • Brands like Surfcasual and Howler Brothers emphasize kindness and respect within the surf community.
  • Social media hashtags like #LiveTheSearch (Rip Curl) and #RideEverything (Vissla) connect surfers worldwide.

Lifestyle and Identity

  • Wearing a surf brand is a statement — about your values, your style, and your connection to the ocean.
  • Brands like RVCA and Deus ex Machina blend surf with art, music, and skate culture, creating a rich lifestyle tapestry.

Events and Sponsorships

  • Big brands sponsor major events like the Pipeline Masters (Billabong) and Bells Beach Pro (Rip Curl).
  • Smaller brands host grassroots events to nurture local talent.

Want to dive deeper into surf culture? Check out our Surf Lifestyle category.


Video: Top 5 Summer Surfboards 2025 | Our Small Wave Cheat Codes.








Choosing your surf brand is like picking your wave — it’s personal, exciting, and sometimes a little unpredictable. From the timeless classics that built the culture to the eco-conscious newcomers shaping the future, there’s a brand out there for every surfer.

Remember: The best surf brand is the one that fits your style, supports your values, and makes you feel confident on and off the board. Whether you’re chasing barrels or beach bonfires, the right gear can elevate your experience.

Stay tuned for our upcoming deep dives into specific gear reviews and brand comparisons. Meanwhile, keep riding those waves and supporting brands that respect the ocean and the community.

Conclusion: Your Ultimate Surf Brand Guide Wrap-Up 🏄

person surfing under sunny sky

Wow, what a ride! We’ve paddled through the history, dissected the legends, and caught the freshest waves of emerging surf brands. From the timeless classics like Billabong and Rip Curl, who built the culture with innovation and style, to the eco-conscious trailblazers like Outerknown and Patagonia, who are redefining what it means to surf sustainably — there’s a brand for every surfer’s soul.

Positives Across the Board

  • Classic OG brands offer proven durability, iconic style, and a deep connection to surf history.
  • Emerging brands bring fresh energy, sustainability, and community focus.
  • Surf apparel brands blend function and fashion seamlessly, making you look good on land and in the lineup.
  • Surfboard manufacturers like Channel Islands and Firewire combine craftsmanship with cutting-edge tech.
  • Eco-friendly brands prove you don’t have to sacrifice performance for planet-friendly practices.

Some Challenges to Consider

  • Sustainability efforts vary widely — not all brands are created equal in this department.
  • Pricing can be steep for premium and eco-conscious gear, but the investment often pays off in quality and longevity.
  • Limited edition collabs and insider deals require vigilance to snag.

Our Confident Recommendation

If you want a balanced, high-quality surf experience, start with classic brands like Rip Curl or Hurley for gear that performs and lasts. For apparel that’s stylish and sustainable, Outerknown and Patagonia are unbeatable. And if you’re serious about your board, Channel Islands and Firewire are the pros’ picks.

Remember, the best surf brand is the one that fits your style, supports your values, and gets you stoked to paddle out every time. So, gear up, respect the ocean, and ride those waves with confidence!

Ready to shop or learn more? Scroll down for our curated shopping links and FAQs to keep the stoke alive. 🌊🤙

CHECK PRICE on Classic OG Surf Brands:

👉 Shop Exciting Emerging Surf Brands:

Leading Surfboard Manufacturers:

Recommended Books on Surf Culture and Brands:

  • “Barbarian Days: A Surfing Life” by William Finnegan — Amazon
  • “Surfing: A History of the Ancient Hawaiian Sport” by Ben R. Finney — Amazon
  • “The Surfboard: Art, Style, Stoke” by Ben Marcus — Amazon

aerial photo of body of water during daytimeWhat are the top surf brands for beginners?

For beginners, look for brands offering forgiving, durable gear that won’t break the bank. Billabong, O’Neill, and Hurley are excellent choices because they provide comfortable wetsuits, easy-to-wear boardshorts, and beginner-friendly boards. These brands focus on durability and comfort, helping you progress without fuss.

Read more about “What Are the 10 Best Surf Brands for Beginners? 🌊 (2025)”

Which surf brand has the best wetsuits?

When it comes to wetsuits, Rip Curl and O’Neill are industry leaders. Rip Curl’s Flashbomb series is renowned for warmth, flexibility, and quick drying. O’Neill, the inventor of the neoprene wetsuit, continues to innovate with stitchless seams and lightweight neoprene. For eco-conscious surfers, Patagonia’s Yulex wetsuits offer a natural rubber alternative that performs without the petroleum footprint.

Read more about “What is the Oldest Surf Brand? Discover 6 Iconic Names! 🏄‍♂️”

What are some affordable surf brands?

If you’re budget-conscious, brands like Quiksilver, Hurley, and Billabong offer solid entry-level gear and apparel. They balance price and quality well, making them perfect for casual surfers or those just starting out. Keep an eye on seasonal sales and outlet stores for even better deals.

Read more about “10 Best High-Performance Surf Brands for Experienced Surfers (2025) 🌊”

Are there any eco-friendly surf brands?

Absolutely! Outerknown is the poster child for sustainability in surfwear, using recycled materials and ethical production. Patagonia leads with eco-friendly wetsuits and a strong environmental mission. Vissla and Firewire Surfboards also prioritize sustainable materials and manufacturing processes. Choosing these brands helps protect the oceans we love.

Read more about “10 Female Surf Brands You Need to Know in 2025 🌊👩‍🎤”

Channel Islands Surfboards is the gold standard, favored by pros like Kelly Slater. Firewire is known for innovative, eco-conscious construction. Rusty and McTavish offer classic designs with solid craftsmanship. These brands cater to different styles, from high-performance shortboards to fun longboards.

Read more about “10 New Surf Brands to Watch in 2025 🌊”

Do any surf brands offer customizable surfboards?

Yes! Brands like Channel Islands and Rusty offer custom shaping services where you can tailor your board’s dimensions, shape, and design to your skill level and wave preferences. Custom boards are perfect if you want a unique ride that fits you like a glove.

What are the best surf brands for competitive surfers?

Competitive surfers often choose brands that combine performance and innovation. Rip Curl, Hurley, and Channel Islands dominate here, sponsoring top athletes and developing cutting-edge gear. Outerknown is also gaining traction among pros who want sustainability without compromising performance.

Read more about “What Surf Brands Are Known for Their Surfboards? 🌊 (15 Brands)”

Ready to ride with the best? Dive into our Surf Brands Guide and keep the stoke alive! 🤙🌊

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