Is Billabong part of Quiksilver? [2023]

Have you ever wondered if Billabong is part of Quiksilver? Well, you've come to the right place! Our team at Surf Brands™ is here to provide you with all the information and advice you need to understand the relationship between these two iconic surf brands. So, let's dive in and explore the connection between Billabong and Quiksilver.

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Billabong and Quiksilver are two prominent and influential surfwear brands that have been a part of the surf culture for decades. With their strong brand identities and product offerings, they have gained a loyal following among surfers and outdoor enthusiasts worldwide. While the two brands have similar roots and cater to a similar audience, they operate independently and have distinct corporate ownership.

In this article, we will explore the history, similarities, and differences between Billabong and Quiksilver. We'll also take a closer look at their corporate structures to understand who owns Billabong and how the brands coexist in the market.

The Origins of Billabong and Quiksilver

Both Billabong and Quiksilver have deep roots in the surfing community and have played significant roles in shaping the surf industry as we know it today.

Billabong was founded in 1973 on Australia's Gold Coast by Gordon and Rena Merchant. Initially, the brand focused on creating durable, high-quality boardshorts that could withstand the rigors of surfing. Over the years, Billabong expanded its product line to include apparel, accessories, and even wetsuits. The brand's commitment to innovation and its connection to the surfing lifestyle quickly gained Billabong a dedicated following.

Quiksilver, on the other hand, was founded in 1969 by Alan Green and John Law in Torquay, Australia. Quiksilver's founders were passionate surfers themselves, and they aimed to create a brand that embodied the carefree spirit of surfing. Quiksilver became known for its vibrant boardshorts and quickly gained popularity among surfers around the world. Today, Quiksilver offers a wide range of products, including apparel, accessories, and snowboarding gear.

Brand Similarities and Differences

Billabong and Quiksilver share a lot in common when it comes to their target audience and their dedication to the surf lifestyle. Both brands have a strong presence in the surf community and are associated with quality, performance, and style. They both offer a range of products designed specifically for surfers, including boardshorts, wetsuits, and other surf essentials.

However, there are also some notable differences between the two brands. Billabong has a reputation for embracing a more laid-back and relaxed aesthetic, while Quiksilver is often associated with a more vibrant and energetic style. Additionally, each brand has its own unique logo and visual identity, which further differentiates them in the market.

Corporate Structure: Who Owns Billabong?

In 2018, Boardriders, Inc., the parent company of Quiksilver, acquired Billabong International Limited, the parent company of Billabong. This acquisition brought together two of the biggest names in the surf industry under a single corporate entity.

Boardriders, Inc., which was previously known as Quiksilver, Inc., had faced financial challenges and filed for bankruptcy before rebranding as Boardriders, Inc. This reorganization allowed the company to streamline its operations and strengthen its position in the market.

Today, Billabong operates as a subsidiary of Boardriders, Inc., alongside other well-known surf brands such as Quiksilver, Roxy, and DC Shoes. Each brand within the Boardriders portfolio maintains its own unique identity and product offerings, catering to different segments within the surf and outdoor market.

Billabong and Quiksilver: Are They Competitors?

While Billabong and Quiksilver operate under the same corporate umbrella, they are considered competitors in the surfwear industry. Each brand maintains its own distinct image and target audience, allowing them to coexist and thrive in the market.

This competition between Billabong and Quiksilver has led to healthy innovation and variety within the surf industry. Surfers and outdoor enthusiasts have the opportunity to choose between the two brands based on their personal preferences, whether it's the brand's aesthetic, product range, or overall brand image.


Who Owns Billabong brand?

Billabong is currently owned by Boardriders, Inc., a leading action sports and lifestyle company. Boardriders, Inc. also owns other well-known brands in the surf industry, including Quiksilver, Roxy, and DC Shoes. The acquisition of Billabong by Boardriders, Inc. brought these iconic surf brands together under one corporate entity.

What Brands are Under Quiksilver?

Under the Boardriders, Inc. umbrella, Quiksilver oversees several brands that cater to different segments of the surf and outdoor market. These brands include Billabong, Roxy, and DC Shoes. Each brand within the Boardriders portfolio maintains its own individual identity and product offerings.

Who Makes Quiksilver Clothes?

Quiksilver designs and manufactures its own clothing, along with other products such as accessories and equipment. The brand has its own dedicated team of designers and production facilities to ensure the quality and style that Quiksilver is known for.

Quick Tips and Facts

  • Billabong and Quiksilver are two iconic surf brands with a long history in the surf industry.
  • Both brands offer a wide range of products tailored to surfers and outdoor enthusiasts.
  • Billabong is owned by Boardriders, Inc., which also owns other surf brands like Quiksilver, Roxy, and DC Shoes.
  • While both brands are part of the same corporate entity, they remain competitors in the surfwear market, each with its own distinct identity.
  • Each brand has its own unique logo, visual identity, and target audience, allowing customers to choose based on their personal preferences.

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