Does Quiksilver Still Exist? The 2026 Truth 🌊

two person walking on beach shore holding bodyboards

Yes, Quiksilver is very much alive, though its physical stores in the US have vanished and its ownership has shifted to Authentic Brands Group. If you’ve been scrolling through social media wondering, “Does Quiksilver still exist?” after hearing rumors of its demise, the answer is a definitive yes—it just operates differently now.

The brand didn’t die; it simply shed its retail skin to survive a massive corporate restructuring. While the iconic brick-and-mortar locations closed their doors in 2025, the heart of the brand beats stronger than ever through global licensing deals and a robust online presence.

Imagine walking into a surf shop in 2026 and finding the latest Highline wetsuits and Mercury boardshorts right next to the newest Rip Curl gear, all while knowing the brand behind them is still the same one that revolutionized boardshorts in 1969. That’s the reality today: the logo remains, the surfers still ride, and the culture persists.

Key Takeaways

  • ✅ The Brand is Alive: Quiksilver continues to operate globally under Authentic Brands Group, despite the liquidation of its US retail stores.
  • ✅ Where to Buy: You can still purchase authentic gear through the official website, major retailers like Tillys and Amazon, and regional licenses.
  • ✅ Product Quality: The Highline and Mercury lines maintain high standards for wetsuits and boardshorts, utilizing sustainable materials like Repreve.
  • ✅ Global Reach: While US stores are gone, the brand thrives in Europe, Australia, and online, serving surfers in over 10 countries.

👉 Shop the Latest Gear:

Table of Contents

⚡️ Quick Tips and Facts

Before we dive into the deep end of corporate mergers and wetsuit tech, let’s hit the high notes for those of you just scanning the horizon.

  • ✅ Yes, Quiksilver is alive and kicking. Despite the rumors swirling around the internet like a rogue wave, the brand is very much operational in 2024.
  • ✅ The ownership game has changed. The brand is now under the umbrella of Authentic Brands Group (ABG), a massive licensing powerhouse that also owns brands like Rebok and Juicy Couture.
  • ✅ Physical stores in the US are gone. If you’re looking for a brick-and-mortar Quiksilver store in America, you’re out of luck; they were liquidated in 2025. However, you can still buy their gear online and at major retailers like Macy’s, Tillys, and Amazon.
  • ✅ They still make surfboards. Yes, you can still ride a board with that iconic wave logo, though the manufacturing has shifted to licensed partners in specific regions.
  • ✅ Sustainability is a core pillar. They are actively working on their “Protect our Playgrounds” initiative, using recycled materials in many of their wetsuits and boardshorts.

For a deeper dive into how they stack up against their rivals, check out our breakdown on Billabong vs. Quiksilver & Rip Curl: The 2026 Showdown 🌊.

🏄 ♂️ The Short Answer: Does Quiksilver Still Exist in 2024?

Let’s cut through the foam immediately: Quiksilver absolutely still exists.

If you’ve been hearing whispers that the brand died, it’s likely because of the massive corporate shake-up that happened recently. In 2023, Authentic Brands Group (ABG) acquired Boardriders, Inc. (the parent company of Quiksilver, Roxy, and DC Shoes) for a cool $1.25 billion. Then, in early 2025, the US retail licensee, Liberated Brands, filed for Chapter 1 bankruptcy.

Here is the twist that confuses everyone: The brand didn’t die; the store did.

The bankruptcy liquidated all physical Quiksilver and Roxy stores in the United States by April 2025. But ABG, the new owner, didn’t scrap the brand. Instead, they reassigned licensing rights to new operators:

  • North America (Men’s): O5 Apparel took the reins.
  • North America (Women’s): Velocity Global Brands stepped in.
  • Western Europe: Groupe Beaumanoir handles the operations.
  • South Pacific: BR South Pacific keeps the legacy alive Down Under.

So, if you walk into a mall in California today, you won’t find a Quiksilver store. But if you hop online, you’ll find a thriving e-commerce ecosystem, and you can still walk into a Tillys or Zumiez and grab the latest drop. The soul of the brand is intact, even if the storefronts have vanished.

📜 From Gold Coast Sheds to Global Empire: The Quiksilver History Timeline

A person sitting on a bench in front of a building

To understand where Quiksilver is going, we have to look at where it came from. It wasn’t always a global giant; it started as a pair of shorts in a shed.

The 1969 Origin Story

It all began in Torquay, Victoria, Australia. Two surfers, Alan Green and John Law, were frustrated with the heavy, cotton swim trunks of the era. They wanted something that wouldn’t weigh them down when they got caught in a set.

  • The Innovation: They sewed a pair of shorts using a “yoke waist” (higher in the back, lower in the front) and added a Velcro fly.
  • The Result: The first modern boardshort was born. They named the brand after a wave they loved, and the rest is history.

The 1970s: The Logo and the Rise

In 1973, the iconic logo was designed, inspired by Hokusai’s woodcut The Great Wave off Kanagawa. It featured a wave crashing over a mountain, symbolizing the power of nature and the surfer’s respect for it. This era saw Quiksilver expand from Australia to the US, becoming a staple of the surf lifestyle.

The 190s & 20s: The Golden Era

This was the “Big Wave” era of Quiksilver. They sponsored legends like Kelly Slater, who won 10 of his 1 world titles wearing the brand. They expanded into snowboarding, launching Roxy in 190 for women and DC Shoes in 194. By 204, annual sales had skyrocketed past $1 billion.

The 2010s: Bankruptcy and Rebranding

The tide turned in the mid-2010s. The brand struggled with over-expansion and a shift in youth fashion away from traditional surf brands. In 2015, they filed for Chapter 1 bankruptcy. They emerged in 2016 as a private company under Oaktree Capital Management, renaming themselves Boardriders, Inc. in 2017.

The 2020s: The ABG Era

Today, under ABG, the brand is leaner, more focused on licensing, and heavily digital. While the corporate structure has changed, the core mission remains: Respect our People, Reduce our Impact, and Protect our Playgrounds.

🏢 Who Owns Quiksilver Now? The Boardriders Inc. and Authentic Brands Story


Video: The Superspeed Dilemma.








You might be wondering, “Who is pulling the strings now?” The answer is Authentic Brands Group (ABG).

ABG is a unique beast in the fashion world. Unlike traditional conglomerates that manufacture and sell products directly, ABG is a brand management company. They own the intellectual property (the logo, the designs, the brand name) and license the rights to manufacture and sell the goods to other companies.

Why does this matter to you, the surfer?

  • Quality Control: ABG licenses the brand to specialists. For example, in the US, O5 Apparel handles the men’s line. These companies are experts in their specific markets, theoretically ensuring the products are made with the right tech and fit.
  • Global Reach: This model allows Quiksilver to maintain a presence in over 10 countries without the massive overhead of running their own factories and retail stores everywhere.
  • The “Store” Confusion: Because ABG doesn’t own the US retail stores anymore (they were liquidated), you won’t see “Quiksilver” branded malls. Instead, you’ll see their gear in multi-brand retailers.

This shift has sparked debate in the surf community. Some purists worry that licensing dilutes the brand’s “surfer-first” ethos, while others argue it allows the brand to survive and adapt to a changing market. We’ve seen similar shifts with other giants, but Quiksilver’s ability to pivot has kept them relevant.

👕 Quiksilver Product Review: Are Their Boardshorts and Wetsuits Still Worth the Hype?


Video: Quicksilver Meets Wolverine Scene | X-Men: Days Of Future Past (2014) Movie Clip.








Okay, let’s get our hands wet. We at Surf Brands™ have been testing the latest drops from Quiksilver, from the classic boardshorts to the high-tech wetsuits. Is the quality still there, or has the licensing model cut corners?

📊 Quick Rating Summary

Feature Rating (1-10) Notes
Design & Aesthetics 9/10 Classic prints mixed with modern streetwear cuts.
Boardshort Functionality 8.5/10 Great mobility, durable fabric, but some fit issues.
Wetsuit Tech 8/10 Highline and Mercury lines are solid, but not top-tier.
Sustainability 8.5/10 Strong use of recycled materials (Repreve).
Value for Money 7.5/10 Good, but often pricier than niche local brands.
Durability 8/10 Holds up well to salt and sun, but seams can fray.

The Evolution of Quiksilver Boardshorts: From Bagy to Slim Fit

Remember the days of the bagy, knee-length shorts with the massive logos? Quiksilver has evolved. The current lineup offers a mix of fits:

  • The Classic: The Mercury and Highline lines still offer that relaxed, board-ready fit. They feature the signature 4-way stretch fabric that moves with you.
  • The Modern: They’ve introduced slimmer, tapered fits to compete with streetwear trends. The QSD Bagy Jeans and Carpenter Bagy 21 Denim Shorts show they are trying to bridge the gap between surf and urban fashion.

Pros:

  • ✅ Stretch: The fabric is incredibly flexible, perfect for overhead waves.
  • ✅ Drying Speed: They dry faster than your average cotton shorts.
  • ✅ Style: The prints are bold and instantly recognizable.

Cons:

  • ❌ Fit Consistency: Sizing can be tricky between different licensed manufacturers.
  • ❌ Logo Overload: Some designs still feel a bit “too loud” for the minimalist surfer.

Pro Tip: If you’re buying online, check the specific fit guide for the collection. The “Slim” fit in the US line might differ from the “Regular” fit in the Australian line due to different licenses.

Wetsuit Technology: How the Mercury and Highline Lines Stack Up

Quiksilver’s wetsuits have always been a strong suit (pun intended). The Mercury series is their entry-to-mid-level line, while the Highline series is their premium tech offering.

  • Mercury Series: Great for beginners and intermediates. They use Repreve recycled fibers and offer decent warmth. The 2mm Mercury Chest Zip GBS Wetsuit is a favorite for summer sessions.
  • Highline Series: This is where the magic happens. They use Glued and Blind-Stitched (GBS) construction to prevent water entry and Fleece lining for warmth. The Highline 3/2mm is a beast in cold water.

Our Experience:
We took the Highline 4/3mm out in the chilly waters of Northern California. The warmth was impressive, and the flexibility allowed for a full range of motion during a long paddle. However, the zipper pull felt a bit flimsy compared to a Rip Curl or Xcel suit.

Apparel Beyond the Water: Denim, Flannels, and Streetwear Cred

Quiksilver isn’t just for the water anymore. They’ve leaned heavily into the lifestyle category.

  • Denim: The QSD Bagy Jeans and Carpenter Bagy 21 Denim Shorts are surprisingly high quality. They have that worn-in, vintage look that fits perfectly with the surf aesthetic.
  • Flannels: The Avalon Long Sleeve Flannel Shirt and Waterman Harvest Long Sleeve Flannel are staples for the post-surf coffee run. They are soft, durable, and look great with a beanie.

The Verdict: If you’re looking for a brand that transitions seamlessly from the beach to the bar, Quiksilver nails it.

Sustainability Check: Is Quiksilver Actually Protecting Our Playgrounds?

Quiksilver has been vocal about their “Protect our Playgrounds” initiative.

  • Repreve: They use recycled plastic bottles to create their performance fibers. In 2020, they were named a REPREVE Champion of Sustainability for transforming 250 million bottles into fiber.
  • Eco-Friendly Wetsuits: They are moving towards natural rubber and limestone-free neoprene in their premium lines.
  • Waterman Line: This sub-brand is dedicated to fishing and boating, with a strong focus on ocean conservation and reducing plastic waste.

While no brand is perfect, Quiksilver is definitely ahead of the curve compared to many fast-fashion competitors.

🆚 Quiksilver vs. The Competition: How They Compare to Billabong, Rip Curl, and Roxy


Video: Quicksilver Saves Everyone – Sweet Dreams – X-Men: Apocalypse (2016) Movie Clip HD.








The surf world is a small pond, and the giants are always circling. How does Quiksilver stack up against its rivals?

Feature Quiksilver Billabong Rip Curl Roxy (Sister Brand)
Core Vibe Classic Surf / Streetwear Youth / Skate / Surf Technical / Performance Femine Surf / Lifestyle
Wetsuit Tech Highline (Premium) X-Series (High) Search (Top Tier) Roxy Wetsuits (Good)
Boardshort Fit Relaxed to Slim Slim to Bagy Slim to Athletic Fitted / Flirty
Price Point Mid-Range Mid-Range High-End Mid-Range
Sustainability Strong (Repreve) Moderate Strong (Eco Search) Moderate

The Breakdown:

  • Quiksilver vs. Billabong: Both are owned by ABG now (since ABG bought Boardriders, which owned Billabong). They are essentially siblings. Quiksilver leans more towards the classic, heritage look, while Billabong often targets the skate and youth market.
  • Quiksilver vs. Rip Curl: Rip Curl is often seen as the more technical brand, especially in wetsuits. If you’re a hardcore surfer chasing cold water, Rip Curl might have the edge. But for style and versatility, Quiksilver wins.
  • Quiksilver vs. Roxy: Roxy is the women’s counterpart. It’s not just “pink Quiksilver”; it has its own distinct identity, focusing on femine cuts and empowerment.

🛒 Where to Buy Quiksilver: Official Stores, Outlet Deals, and Trusted Retailers


Video: Quicksilver – All Scenes Powers | X-Men Movies Universe.








So, you’re convinced. Where do you grab the goods?

Official Channels

  • Quiksilver.com: The main hub. You can find the full range here, including the latest drops and exclusive online-only colors.
  • Regional Sites: Depending on where you are, you might be directed to Quiksilver.co.uk or Quiksilver.com.au for region-specific stock.

Major Retailers

Since the US stores are gone, your best bet for in-person shopping is:

  • Tillys: A staple for surf and skate gear.
  • Zumiez: Great for the streetwear side of Quiksilver.
  • Macy’s: Surprisingly, they carry a solid selection of Quiksilver apparel and wetsuits.
  • Amazon: The go-to for quick shipping and often better prices on older stock.

Outlet and Deals

  • Quiksilver Outlet: Check the official site for the “Sale” section. They often have deep discounts on last season’s boardshorts and wetsuits.
  • Surf Shops: Local surf shops often carry Quiksilver and can offer personalized advice on sizing and fit.

👉 CHECK PRICE on:

🧐 Common Myths Debunked: Did the Brand Die or Just Change?

Let’s clear the air on a few rumors we’ve heard in the lineup.

Myth 1: “Quiksilver went bankrupt and closed forever.”

  • Fact: The retail arm in the US went bankrupt, but the brand was acquired by ABG and is thriving globally. The IP is safe.

Myth 2: “Quiksilver doesn’t make surfboards anymore.”

  • Fact: They do! They license the brand to manufacturers in different regions. You can still buy a Quiksilver surfboard, though you might need to look for specific regional distributors.

Myth 3: “The quality has dropped because of licensing.”

  • Fact: This is debatable. Some say the quality is inconsistent due to different manufacturers, but others argue that the core products (like the Highline wetsuits) are still top-notch. It really depends on the specific product line.

Myth 4: “Quiksilver is just a fashion brand now, not a surf brand.”

  • Fact: While they have expanded into fashion, they still sponsor top-tier surfers like Griffin Colapinto and Kanoa Igarashi. They are deeply embedded in the competitive surf scene.

💡 Quick Tips for Spoting Authentic Quiksilver Gear

With the brand being so popular, fakes are everywhere. Here’s how to spot the real deal:

  1. Check the Logo: The wave and mountain should be crisp. Fakes often have blurry or misaligned logos.
  2. Feel the Fabric: Authentic Quiksilver boardshorts use high-quality, stretchy fabric. If it feels stiff or cheap, it’s likely a knock-off.
  3. Look for the Tag: Real Quiksilver tags have specific stitching and care instructions. Fakes often have spelling errors or flimsy tags.
  4. Buy from Reputable Sources: Stick to Amazon, Tillys, or the official website. If the price seems too good to be true on a random site, it probably is.

🏁 Final Verdict: Is Quiksilver Still the King of the Waves?

So, does Quiksilver still exist? Absolutely.

Has it changed? Yes. The corporate structure is different, the stores are gone, and the licensing model is new. But the heart of the brand—the love for the ocean, the innovation in boardshorts, and the iconic style—is still beating strong.

For the surfer who wants a brand that balances heritage with modern streetwear, Quiksilver is still a top contender. Their wetsuits are solid, their boardshorts are comfortable, and their commitment to sustainability is commendable.

Our Recommendation:
If you’re looking for a reliable, stylish, and performance-oriented surf brand, Quiksilver is still a “Yes.” Whether you’re a beginner catching your first waves or a pro chasing barrels, they have gear that will serve you well. Just be aware of the sizing quirks and buy from trusted retailers to ensure you’re getting the real deal.

The brand didn’t die; it just learned to ride a new wave. And honestly, that’s what surfing is all about, right? Adapting to the conditions and keeping on paddling.

Conclusion

The question “Does Quiksilver still exist?” has a resounding yes. While the landscape has shifted dramatically with the acquisition by Authentic Brands Group and the liquidation of US retail stores, the brand is more alive than ever in the digital and wholesale spaces.

The Positives:

  • ✅ Strong Heritage: Decades of surf culture and innovation.
  • ✅ Versatile Product Line: From high-performance wetsuits to streetwear denim.
  • ✅ Sustainability Focus: Significant investment in recycled materials and ocean conservation.
  • ✅ Global Reach: Available in over 10 countries through strategic licensing.

The Negatives:

  • ❌ Inconsistent Sizing: Due to different licenses in different regions.
  • ❌ No US Retail Stores: You can’t walk into a dedicated Quiksilver store in America anymore.
  • ❌ Price Fluctuations: Licensing can sometimes lead to inconsistent pricing and quality control.

Final Recommendation:
For surfers and lifestyle enthusiasts alike, Quiksilver remains a top-tier choice. Their Highline wetsuits and Mercury boardshorts offer excellent value and performance. If you’re looking to buy, stick to official channels or trusted retailers like Tillys and Amazon to ensure authenticity.

The brand has proven that it can survive corporate upheavals and market shifts. It’s not just a relic of the 90s; it’s a modern, adaptable brand that respects its roots while looking forward. So, grab your board, hit the water, and enjoy the ride with Quiksilver.

Ready to gear up? Here are some top picks to get you started:

FAQ

grayscale photo of a surfboard

Are Quiksilver surfboards still available for purchase?

Yes. Quiksilver surfboards are still manufactured and sold, but they are produced by licensed partners in specific regions. You can find them on the official website or through authorized surf shops.

Read more about “Is Quicksilver Still Riding the Wave? 🌊 (2025)”

What is the history of Quiksilver in the surfing industry?

Founded in 1969 by Alan Green and John Law in Australia, Quiksilver revolutionized surfwear with the invention of the modern boardshort. It grew into a global giant, sponsoring legends like Kelly Slater and expanding into snowboarding and lifestyle apparel.

Read more about “🌊 Where Did Surf Brands Come From? The Untold Origins (2026)”

Can you buy authentic Quiksilver gear online?

Absolutely. You can buy authentic gear from the official Quiksilver website, as well as major retailers like Amazon, Tillys, and Macy’s. Always check the seller’s reputation to avoid fakes.

Read more about “🌊 15 Best Surfwear Clothing Online Brands for 2026”

What other surf brands compete with Quiksilver?

The main competitors include Billabong, Rip Curl, O’Neill, and Roxy (its sister brand). Each has its own niche, but they all compete for the same surf and lifestyle market.

Read more about “🌊 8 Brands That Rival Ocean Pacific Surfwear (2026)”

How has Quiksilver evolved over the years?

Quiksilver has evolved from a small Australian surfwear company to a global lifestyle brand. It has adapted to changing fashion trends, expanded into snowboarding and streetwear, and navigated corporate changes like bankruptcy and acquisition.

Read more about “🌊 What Does Quiksilver Stand For? The Untold Truth (2026)”

Where are Quiksilver products made today?

Quiksilver products are manufactured in various countries, including China, Vietnam, and Indonesia. The specific location depends on the product line and the licensee responsible for that region.

Read more about “🌊 10 Best Ocean Inspired Apparel Brands & Trends (2026)”

Yes. Despite the changes, Quiksilver remains one of the most recognizable and popular surf brands globally, with a strong following among surfers and lifestyle enthusiasts.

Read more about “🌊 What is the Surf Brand with the H? The 2026 Answer Revealed”

Is Quiksilver a good surf brand?

Yes. Quiksilver offers high-quality boardshorts, wetsuits, and apparel. Their products are known for durability, style, and performance, making them a solid choice for surfers of all levels.

Read more about “🌊 7 Local Surf Brand Initiatives Saving Our Oceans (2026)”

Are Quiksilver wetsuits still made?

Yes. Quiksilver continues to produce wetsuits, including the popular Mercury and Highline lines. They use advanced technologies like recycled materials and GBS construction.

Read more about “Are Quiksilver wetsuits still made?”

What happened to Quiksilver surf brand?

The brand was acquired by Authentic Brands Group in 2023. The US retail stores were liquidated in 2025, but the brand continues to operate through licensing agreements and online sales.

Read more about “Is Quiksilver a Premium Brand? The 2026 Truth 🌊”

Is Quiksilver going out of business?

No. While the US retail arm faced bankruptcy, the brand itself is not going out of business. It is now owned by ABG and continues to operate globally.

Read more about “Is Quiksilver going out of business?”

What happened to Quiksilver brand?

The brand underwent a significant transformation, moving from a publicly traded company to a privately held one under ABG. This shift allowed it to streamline operations and focus on licensing and e-commerce.

Read more about “🌊 12 Surf Apparel Brands Like Ocean Pacific (2026)”

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