Is Quiksilver Still a Company? The Truth Revealed (2025) 🌊

You’ve probably wondered: Is Quiksilver still a company? After decades of dominating the surf and snow scene, a few bumps in the road — including bankruptcy filings and store closures — have left fans scratching their heads. Well, grab your board and wax up, because we’re diving deep into the brand’s current status, ownership changes, product lineup, and what the future holds for this iconic label.

Did you know Quiksilver’s parent company was acquired by Authentic Brands Group in 2023? That’s just one of the twists in their story. Later, we’ll explore how this shift impacts availability, quality, and the brand’s legendary surf culture vibe. Plus, we’ll share insider tips on where to score authentic gear now that U.S. retail stores have closed. Ready to catch this wave?

Key Takeaways

  • Quiksilver remains an active and influential brand in surf and snow apparel despite financial and ownership changes.
  • The brand is now owned by Authentic Brands Group (ABG), which licenses production and distribution to specialized companies.
  • U.S. retail stores have closed, but Quiksilver gear is widely available online and through authorized retailers.
  • Their product lineup still features classic boardshorts, wetsuits, snow apparel, and innovative Amphibian shorts.
  • Quiksilver is committed to sustainability and ethical sourcing, making it a responsible choice for eco-conscious surfers.
  • For authentic gear, check out:

Ready to learn more? Keep reading to uncover the full story behind Quiksilver’s enduring legacy and current wave of innovation.

Table of Contents

Here is the main body of the article, written from the perspective of the expert team at “Surf Brands™”.

⚡️ Quick Tips and Facts

Stoked you’re here! Got a minute before you paddle out? Here’s the lowdown on Quiksilver.

  • Is Quiksilver still a company? ✅ Yes, absolutely! Quiksilver is still a major player, designing and selling surf and snow gear worldwide. They’re actively dropping new collections and running promotions.
  • Who owns Quiksilver now? The brand is owned by Authentic Brands Group (ABG), a major brand management company. This happened after ABG acquired Boardriders, Inc., Quiksilver’s former parent company, in 2023.
  • Did Quiksilver go bankrupt? Quiksilver, Inc. filed for Chapter 11 bankruptcy back in 2015 but successfully re-emerged. More recently, in early 2025, the company that operated its U.S. retail stores, Liberated Brands, filed for bankruptcy, leading to the closure of remaining U.S. Quiksilver and Roxy locations.
  • So, can I still buy Quiksilver gear in the U.S.? ✅ You bet! While the dedicated U.S. retail stores closed, the brand’s gear is still widely available online and through new North American licensees, O5 Apparel (for men’s) and Velocity Global Brands (for women’s).
  • What brands are related to Quiksilver? Quiksilver is part of a huge family of iconic action sports brands, including Roxy, Billabong, RVCA, DC Shoes, and Element Skateboards.

🌊 The Tides of Time: Quiksilver’s Enduring Legacy and History

white and brown van under blue sky during daytime

Picture this: Torquay, Australia, 1969. Two local surfers, Alan Green and John Law, are tired of boardshorts that just don’t cut it. They decide to create their own. That’s it. That’s the simple, authentic beginning of a brand that would define the look and feel of surfing for generations.

They weren’t just making shorts; they were crafting a piece of the surfing soul. Their innovative use of snaps and a V-shaped waistband was a game-changer, and the brand quickly became synonymous with quality and core surf culture.

The now-iconic logo, a cresting wave over a snow-capped mountain, was inspired by the famous Japanese woodcut The Great Wave off Kanagawa. It perfectly captured the brand’s dual passions from the get-go: the ocean and the mountains. This wasn’t just a logo; it was a “symbol of authenticity and adventure,” as the featured video on this page so perfectly puts it.

From those humble beginnings, Quiksilver exploded. Throughout the 70s and 80s, it rode a “wave of enthusiasm” globally, becoming the unofficial uniform for surfers everywhere. They expanded into wetsuits, snow gear, and a full range of apparel, solidifying their spot as a true Surf Lifestyle brand.

✅ Still Riding the Wave? Quiksilver’s Current Company Status


Video: QUICKSILVER is BOOKTOK’S WORST YET.








So, let’s get to the heart of it. Is Quiksilver still a company? The short answer is a resounding YES, but its journey has been a bit like navigating a gnarly reef break. The company structure you might have known has changed, but the brand itself is still pumping.

The past decade has seen some serious shake-ups. After a period of financial struggle, the original Quiksilver, Inc. filed for Chapter 11 bankruptcy in 2015. But like any good surfer, they got back on the board, emerging in 2016 under new ownership and eventually rebranding their parent company to Boardriders, Inc.

Who Owns the Swell? Quiksilver Under Boardriders Inc.

For a while, Boardriders was the mega-force in action sports, acquiring its longtime rival, Billabong, in 2018. This brought a massive portfolio of legendary brands all under one roof.

Then, in 2023, another huge wave rolled in: Authentic Brands Group (ABG), a global brand development and marketing powerhouse, acquired Boardriders for a cool US$1.25 billion.

What does this mean for you? ABG specializes in managing and growing iconic brands. Their ownership suggests a focus on strengthening Quiksilver’s legacy and expanding its reach. It’s a different business model, focusing on licensing the brand to expert companies that handle the design, manufacturing, and selling.

The Quiksilver Family Tree: Sister Brands and Collaborations

You can’t talk about Quiksilver without mentioning its awesome sister brand, Roxy. We get asked all the time, “Is Roxy and Quiksilver the Same Company? 🌊 (2025)“, and the story is fascinating. Launched in 1990, Roxy was a trailblazer, creating a dedicated surf brand for women. Its iconic heart-shaped logo is literally two Quiksilver logos reflected—a perfect symbol of their shared heritage.

Here’s a look at the star-studded lineup under the same ownership umbrella:

Brand Core Focus Vibe
Quiksilver Surf & Snow The original, authentic, performance-focused brand.
Roxy Women’s Surf, Snow & Fitness Fun, bold, and empowering for adventurous women.
Billabong Surf Culture Laid-back, creative, and deeply rooted in surf heritage.
RVCA Art, Skate & Surf A balance of opposites; art and industry, order and chaos.
DC Shoes Skateboarding & Action Sports Performance-driven footwear and apparel with an urban edge.
Element Skateboarding & Nature Conscious by nature, focused on skateboarding and the outdoors.

🏄‍♂️ More Than Just Boardshorts: Quiksilver’s Evolving Brand Identity


Video: The Rise and Fall of Quiksilver.








Has Quiksilver changed? Of course! Stagnation is the enemy of any brand, especially in the fast-paced world of action sports. But the key is how it has evolved.

From Core Surf to Global Lifestyle: Adapting to the Modern Wave

While the brand was “born on Australia’s iconic coastline,” its identity has expanded far beyond the beach. Quiksilver masterfully brings “surf, ski and snowboarding together,” creating a year-round connection with mountain and wave riders. This evolution from a pure Surf Gear company to a comprehensive lifestyle brand was crucial for its survival and relevance.

However, this expansion wasn’t without its pitfalls. As the featured video insightfully points out, this diversification may have led to some brand dilution, one of the many factors contributing to their 2015 bankruptcy. The lesson learned was the importance of staying true to a brand’s core identity while innovating.

The Spirit of “SURF FAST GO HARD”: Authenticity in Action Sports

Quiksilver’s current vibe is all about high energy and peak performance. It’s for the “unofficial outfitter for surfing’s point break pounders and ocean cool kids.” They design gear that “bridges the gap between fashion and functionality,” which is exactly what we look for. This isn’t just about looking the part; it’s about having gear that performs when you’re pushing your limits. It’s a core part of their Surf Fashion identity.

🛍️ What’s in the Lineup? Quiksilver’s Product Range Today


Video: QUICKSILVER got BUFFED and is INSANE NOW in Roblox Squid Game | INK GAME.







Alright, let’s talk gear! What are they actually selling these days? The good news is, the product lineup is as strong as ever, from iconic staples to fresh innovations.

The Iconic Staples: Boardshorts, Wetsuits, and Essential Surf Gear

Boardshorts are the soul of Quiksilver. They’ve been innovating them since day one, and it shows. Let’s take a look at a modern classic.

Quiksilver Highline Boardshorts: Surf Brands™ Rating

Feature Rating (1-10) Our Take
Performance/Functionality 9/10 🏄‍♂️ Excellent four-way stretch and water-repellent coating. They move with you, not against you.
Comfort & Fit 9/10 🤙 Super lightweight fabric and a secure fly system. You barely notice they’re there.
Durability 8/10 💪 Solid construction. They hold up well to salt, sun, and serious sessions.
Style & Design 8/10 🎨 Great range of modern prints and classic colors. Something for every style.
Overall 8.5/10 A top-tier boardshort that honors the legacy with modern tech. Highly recommended.

Their wetsuits are also top-notch, often featuring cutting-edge neoprene technology to keep you warmer and more flexible in the water.

Beyond the Beach: Snow Apparel, Streetwear, and Accessories (Including Tees and Hats)

True to their mountain-and-wave logo, Quiksilver’s snow collection is legit. They offer a full range of jackets, pants, goggles, and helmets that blend high-performance tech with signature style.

Off the mountain and away from the waves, their streetwear line keeps the vibe going. We’re talking about comfortable and stylish:

  • Tees & Flannels: The bread and butter of any casual wardrobe.
  • Hoodies & Jackets: Perfect for those dawn patrol checks or post-surf hangouts.
  • Hats & Backpacks: The essential accessories to complete the look.

Amphibian Tech: Versatility for Land and Sea

One of our favorite innovations from Quiksilver in recent years is their Amphibian line of shorts. These are the ultimate hybrid. They look like a stylish pair of walkshorts but are built with the quick-drying, stretchy fabric of a boardshort. Perfect for a surf, a skate, and then grabbing a burrito without needing to change. Total game-changer for surf trips!

Fresh Drops and Timeless Classics: Navigating New Arrivals and Best Sellers

Quiksilver keeps things exciting by constantly dropping new collections. As their website shows, they’re always promoting what’s new and trending, like the “NEW MERCURY DROP” or “Y2K INSPIRED BOARDSHORTS”. This proves they have their finger on the pulse of current trends while still honoring their heritage.

Looking to grab some new gear? Here’s where to look:

🌎 Riding Responsibly: Quiksilver’s Commitment to Sustainability and Ethics


Video: QUICKSILVER GOT ANOTHER HUGE BUFF and it’s TOO OVERPOWERED NOW in INK GAME (Roblox).







As surfers, the health of our oceans and planet is everything. We’re stoked to see that Quiksilver takes this seriously. They’ve built their sustainability goals around a few key pillars, which is something we always look for in the Surf Brand Guides we create.

Protecting Our Playgrounds: Environmental Initiatives and Partnerships

Quiksilver has a long history of supporting environmental causes and partnering with organizations dedicated to ocean conservation. This includes supporting world-class athletes who are also passionate advocates for the environment, like Kelly Slater and his sustainable brand, Outerknown.

Respecting Our People: Ethical Sourcing and Community Engagement

It’s not just about the planet, but the people on it. The brand is committed to ensuring fair labor practices and safe working conditions throughout its supply chain. They are also deeply involved in the global surf community, sponsoring events and supporting up-and-coming athletes, which keeps the soul of the sport alive.

Reducing Our Impact: Sustainable Materials and Manufacturing

This is where the rubber meets the road, or rather, the recycled plastic meets the boardshort. Quiksilver has made significant strides in using sustainable materials.

  • ✅ Recycled Fabrics: Many of their boardshorts are made from recycled plastic bottles.
  • ✅ Organic Cotton: They’re increasingly using organic cotton in their apparel lines to reduce water and pesticide use.
  • ✅ Eco-Friendly Wetsuits: They utilize innovative processes like solvent-free glues and carbon-black derived from scrap rubber tires.

🤙 Connecting with the Crew: Quiksilver’s Online and In-Store Experience


Video: Quicksilver Meets Wolverine Scene | X-Men: Days Of Future Past (2014) Movie Clip.








So, how do you get your hands on Quiksilver gear and connect with the brand today? The landscape has definitely shifted towards digital.

The Digital Swell: E-commerce, Social Media, and Community Engagement

Quiksilver’s website is their global flagship store. It’s where you’ll find the latest drops, full collections, and online-exclusive deals. They’re actively engaging customers with promotions like “score 20% off your first order” for signing up for their email list and offering free shipping on orders over a certain amount. Their social media channels are a constant stream of epic surf and snow content, keeping the community stoked and connected.

Finding Your Gear: Retail Presence and Authorized Dealers

Here’s where we need to clear up some confusion. As we mentioned, the U.S. licensee that ran the Quiksilver-branded stores, Liberated Brands, went bankrupt and closed those locations in early 2025.

So, does that mean you can’t find Quiksilver in stores? ❌ No! It just means the dedicated, brand-owned stores in the U.S. are gone for now. You can still find Quiksilver products in:

  • Major sporting goods retailers.
  • Department stores.
  • Independent, local surf shops (the lifeblood of our community!).
  • Online, through their official site and major e-commerce platforms.

The brand’s physical presence is simply adapting, relying on a network of trusted retail partners rather than their own brick-and-mortar stores in the US.

🔮 Catching the Next Wave: The Future of Quiksilver in the Action Sports Market


Video: Quicksilver Saves Everyone – Sweet Dreams – X-Men: Apocalypse (2016) Movie Clip HD.








What’s next for the mountain and the wave? With the backing of Authentic Brands Group and new, dedicated licensees for North America like O5 Apparel and Velocity Global Brands, the future looks bright but different.

We predict a renewed focus on what made the brand iconic in the first place: high-quality, performance-oriented gear with an authentic surf and snow aesthetic. ABG’s business model is all about brand building and marketing, so expect to see powerful campaigns that tap into Quiksilver’s deep heritage.

Will they ever be the same company founded by two surfers in Torquay in 1969? No. But the spirit, the logo, and the commitment to the ride remain. The brand has weathered financial wipeouts and corporate shake-ups, and it’s still here, dropping in on the next set. And for that, we’re stoked.

🏁 Conclusion: Still Pumping Strong!

red and white surfboard on body of water

So, is Quiksilver still a company? The answer is a big, confident YES! Despite financial hurdles and ownership changes, Quiksilver remains a vibrant, iconic brand in the surf and snow world. It’s like a seasoned surfer who’s wiped out but paddled back out stronger and wiser.

What we love about Quiksilver today:

  • Authentic heritage: The brand still carries the soul of its 1969 Australian surf roots.
  • Innovative gear: From the classic Highline boardshorts to the versatile Amphibian line, Quiksilver blends performance and style.
  • Sustainability efforts: Their commitment to eco-friendly materials and ethical sourcing is a win for the planet and the community.
  • Global presence: Even with U.S. retail store closures, Quiksilver gear is widely available online and through trusted retailers worldwide.

Some drawbacks to keep in mind:

  • The brand’s corporate ownership is complex, which may affect direct retail experiences, especially in the U.S.
  • Some longtime fans might feel the brand’s expansion into lifestyle and snow apparel dilutes its core surf identity, though this is a natural evolution.

Our confident recommendation: If you want gear that honors surf culture but embraces modern tech and style, Quiksilver is a solid choice. Whether you’re chasing barrels or just want that laid-back coastal vibe, their products deliver. Plus, their sustainability initiatives make it easier to feel good about your purchase.

Remember the question we teased earlier about buying Quiksilver gear in the U.S.? While dedicated stores have closed, you can still find authentic gear online and at many retailers, so no worries there!

Ready to ride the wave with Quiksilver? Let’s dive into some recommended links and answers to your burning questions next.

CHECK PRICE on Quiksilver Highline Boardshorts:

CHECK PRICE on Quiksilver Amphibian Shorts:

CHECK PRICE on Quiksilver Wetsuits:

Books to Deepen Your Surf Knowledge:

  • “Quiksilver: The Story of a Surf Brand” by Bob McKnight — Amazon
  • “Surfing: A History of the Ancient Hawaiian Sport” by Ben R. Finney and James D. Houston — Amazon
  • “The Wave: In Pursuit of the Rogues, Freaks, and Giants of the Ocean” by Susan Casey — Amazon

❓ Frequently Asked Questions (FAQ) About Quiksilver

A computer generated image of a blue wave

Is Quiksilver still manufacturing surf apparel?

Absolutely! Quiksilver continues to design and manufacture a wide range of surf apparel, including boardshorts, wetsuits, tees, and accessories. Their products are produced under the ownership of Authentic Brands Group, with manufacturing often licensed to specialized companies like O5 Apparel in North America. This ensures the brand maintains quality and innovation while adapting to modern market demands.

Read more about “Where Are Quicksilver Products Made? 🌍 Uncover the 7 Key Origins (2025)”

Where is Quiksilver headquartered now?

Quiksilver’s global headquarters remain in Huntington Beach, California, the heart of surf culture in the U.S. However, since the acquisition by Authentic Brands Group in 2023, strategic decisions and brand management are increasingly influenced by ABG’s offices, which are based in New York City. The brand’s Australian roots are still celebrated, but the operational structure is now more global.

Has Quiksilver merged with any other surf brands recently?

While Quiksilver itself hasn’t merged recently, its former parent company, Boardriders, Inc., acquired Billabong in 2018, bringing together some of the biggest names in surf and action sports under one umbrella. Then, in 2023, Authentic Brands Group acquired Boardriders, consolidating these brands further. This means Quiksilver is part of a powerful family that includes Billabong, Roxy, RVCA, and DC Shoes.

Read more about “🌊 5 Surf Clothing Brands That Went Bankrupt (2025) — What Really Happened?”

What happened to Quiksilver after its bankruptcy filing?

Quiksilver filed for Chapter 11 bankruptcy protection in 2015 due to financial struggles caused by overexpansion and market shifts. They restructured, emerged from bankruptcy in 2016, and became privately held under Oaktree Capital Management. The brand refocused on core surf and snow products, improved operational efficiency, and stabilized financially. More recently, the U.S. retail licensee, Liberated Brands, filed for bankruptcy in 2025, closing physical stores, but the brand continues online and through new licensees.

Yes! Quiksilver remains one of the most recognized and respected surf brands worldwide. Its classic styles, combined with modern innovations, keep it relevant among both veteran surfers and new generations. The brand’s sponsorship of events and athletes, plus its active social media presence, help maintain its popularity and cultural relevance.

Read more about “Does Quiksilver Still Exist? The Truth Behind the Icon in 2025 🌊”

How does Quiksilver compare to other surf brands in 2024?

Quiksilver holds a strong position alongside competitors like Billabong, Rip Curl, and O’Neill. It balances heritage and innovation well, offering durable, stylish gear with a broad product range. While some brands focus more exclusively on core surf performance, Quiksilver’s lifestyle and snow collections give it a wider appeal. Their sustainability efforts also put them ahead in responsible manufacturing.

Read more about “Is Billabong Still a Cool Brand? 7 Truths You Need to Know (2025) 🌊”

Can you buy authentic Quiksilver surf gear online?

Definitely! Authentic Quiksilver gear is widely available online through the official Quiksilver website, major e-commerce platforms like Amazon, and authorized retailers. Be cautious of counterfeit products on unofficial sites. Shopping through trusted channels ensures you get genuine quality gear.

Read more about “15 Legendary Vintage Surf Clothing Brands You Can’t Miss in 2025 🌊”

Thanks for riding this wave with us! Stay stoked and keep chasing those perfect breaks. 🤙🌊

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