[2023] Is Quicksilver still a company?

Surfer under a wave

Quiksilver, one of the most iconic surf brands in the world, has been a staple in the surf industry for decades. But with the ever-changing landscape of the retail industry, many people are left wondering: is Quiksilver still a company? In this article, our team at Surf Brands™ will dive deep into the current state of Quiksilver, exploring its history, brand image, and providing you with the most up-to-date information. So grab your board and let's ride the wave of knowledge!

Table of Contents

Quick Answer

Yes, Quiksilver is still a company! Despite facing some financial challenges in the past, the brand has managed to navigate through rough waters and stay afloat. Quiksilver continues to produce high-quality surf apparel and accessories, catering to surfers and outdoor enthusiasts around the world. Shop Quiksilver on Amazon, Walmart, eBay, and Etsy.

Quick Tips and Facts

  • Quiksilver was founded in 1969 by Alan Green and John Law in Australia.
  • The brand is known for its innovative designs and high-performance surfwear.
  • Quiksilver expanded its product range to include snowboarding and skateboarding gear.
  • The company faced financial difficulties in 2015 and filed for bankruptcy, but emerged stronger after restructuring.
  • Quiksilver is now part of Boardriders, Inc., a global action sports and lifestyle company.

History of Quiksilver

Quiksilver was born in 1969 on the shores of Torquay, Australia. Alan Green and John Law, two surf enthusiasts, started the brand with a vision to create functional and stylish surfwear. The name "Quiksilver" was inspired by a quote from the book "Moby-Dick" by Herman Melville, which described the fleeting nature of life.

The brand quickly gained popularity among surfers, thanks to its innovative designs and commitment to quality. Quiksilver expanded its product range to include wetsuits, boardshorts, t-shirts, and accessories, becoming a one-stop-shop for surfers worldwide.

In the 1980s and 1990s, Quiksilver experienced significant growth and expanded its presence globally. The brand became synonymous with the surf culture and sponsored top athletes in the surfing, snowboarding, and skateboarding industries.

However, like many companies, Quiksilver faced financial challenges in the early 2010s. In 2015, the company filed for bankruptcy due to mounting debt and declining sales. But instead of disappearing into the depths, Quiksilver emerged stronger after a successful restructuring.

Today, Quiksilver is part of Boardriders, Inc., a global action sports and lifestyle company that also owns other well-known brands like Roxy and DC Shoes. This strategic move has allowed Quiksilver to leverage the resources and expertise of Boardriders to continue producing top-quality surf apparel and accessories.

Brand Image

Quiksilver has built a strong brand image over the years, rooted in the surf and outdoor lifestyle. The brand is known for its edgy and innovative designs, catering to both professional surfers and casual beachgoers.

Quiksilver's product range includes boardshorts, wetsuits, rash guards, t-shirts, hoodies, hats, and accessories. The brand focuses on using high-quality materials and advanced technologies to deliver optimal performance and durability.

While Quiksilver's primary focus is on surfwear, the brand has also expanded into other action sports like snowboarding and skateboarding. This diversification has allowed Quiksilver to reach a broader audience and establish itself as a leader in the action sports industry.

One of the key strengths of Quiksilver is its ability to capture the essence of the surf culture and translate it into its products. The brand collaborates with professional surfers and athletes to develop gear that meets the demands of the sport while staying true to its roots.

Quiksilver's brand image is further enhanced by its commitment to sustainability. The company has implemented initiatives to reduce its environmental impact, such as using recycled materials and supporting conservation projects. This resonates with consumers who are increasingly conscious of the environmental footprint of the products they purchase.

Overall, Quiksilver's brand image is synonymous with adventure, freedom, and the pursuit of the perfect wave. The brand continues to inspire surfers and outdoor enthusiasts worldwide, making it a beloved and respected name in the industry.

FAQ

Two surfers in between the waves

Who bought Quiksilver?

Quiksilver was acquired by Oaktree Capital Management, a global investment management firm, during its bankruptcy proceedings in 2016. Oaktree played a crucial role in the successful restructuring of Quiksilver, ensuring the brand's survival and future growth.

Are Roxy and Quiksilver the same company?

Yes, Roxy and Quiksilver are part of the same company, Boardriders, Inc. Roxy is the women's surfwear brand under the Boardriders umbrella. While Quiksilver primarily focuses on men's surfwear, Roxy caters to the female surf and outdoor market. Both brands share the same commitment to quality, innovation, and the surf lifestyle.

What country owns Quiksilver?

Quiksilver is now owned by Boardriders, Inc., a global company headquartered in the United States. Boardriders, Inc. operates in various countries around the world and has a strong presence in the surf and action sports industry.

Is Quiksilver a company?

Yes, Quiksilver is still a company. Despite facing financial challenges in the past, the brand has managed to overcome obstacles and continue producing high-quality surf apparel and accessories. Quiksilver is part of Boardriders, Inc., a global action sports and lifestyle company.

What happened to Quiksilver?

Quiksilver faced financial difficulties in the early 2010s, leading to its bankruptcy filing in 2015. However, the brand successfully restructured and emerged stronger under the ownership of Boardriders, Inc. Today, Quiksilver continues to thrive in the surf industry, offering a wide range of surfwear and accessories.

Conclusion

In conclusion, Quiksilver is still a company that holds a prominent place in the surf industry. Despite facing financial challenges in the past, the brand has managed to navigate through rough waters and emerge stronger than ever. Quiksilver's commitment to quality, innovation, and the surf lifestyle remains unwavering. So, whether you're a seasoned surfer or a beach enthusiast, shop Quiksilver on Amazon, Walmart, eBay, and Etsy to experience the thrill of riding the waves in style.

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