Is Roxy and Quiksilver the Same Company? [2023]

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If you're a fan of surfing or skateboarding, you've likely heard the names Roxy and Quiksilver before. These are two popular lifestyle brands that are often associated with each other due to their similar target markets and product offerings. However, there has been some confusion amongst consumers about whether or not Roxy and Quiksilver are actually the same company. In this article, we'll examine this question and provide you with all of the information you need to know.

Roxy and Quiksilver: An Overview

Before we dive into the question of whether or not Roxy and Quiksilver are the same company, let's first take a look at each brand individually.

Quiksilver

Quiksilver is a well-known lifestyle brand that was founded in 1969. The company produces a wide range of products, including clothing, footwear, and accessories for men, women, and children. Quiksilver is particularly popular amongst surfers and skateboarders, as they offer high-quality products designed with these activities in mind.

Roxy

Roxy is a sister company of Quiksilver that was established in 1990. The brand primarily targets female customers and offers a range of products geared towards their interests. These products include clothing, footwear, swimwear, and accessories.

With both brands being owned by the same parent company, it's easy to see why there's confusion around the topic of whether or not Roxy and Quiksilver are the same company. However, the short answer is no.

Are Roxy and Quiksilver the Same Company?

While Roxy and Quiksilver are both owned by the same parent company, they are not the same company. Roxy operates as a sister company to Quiksilver, with its own separate line of products and marketing strategies.

That being said, there are some similarities between the two brands that can make them appear to be the same company. For example, both brands have a similar target market and produce products that are designed for surfing and skateboarding. Additionally, both brands often collaborate on new product launches and other marketing initiatives.

Roxy vs. Quiksilver: What's the Difference?

While Roxy and Quiksilver are not the same company, they do have some key differences that set them apart. Let's take a closer look at these differences.

Target Market

One of the biggest differences between Roxy and Quiksilver is their target market. Quiksilver primarily targets men and boys, while Roxy focuses on women and girls. This difference in target market is reflected in the products that each brand produces.

Product Offerings

Another difference between the two brands is their product offerings. Quiksilver offers a wider range of products, including clothing, footwear, and accessories for men, women, and children. Roxy, on the other hand, primarily focuses on women's clothing, swimwear, and accessories.

Brand Image

Finally, the two brands have slightly different brand images. While both are associated with surfing and skateboarding, Quiksilver has a more mature, rugged image, while Roxy has a more feminine and playful image.

FAQ

Who is the owner of Quiksilver?

Quiksilver is owned by Boardriders, Inc., an American corporation that also owns other popular lifestyle brands like DC Shoes, Roxy, and Billabong.

What happened to the Roxy brand?

Nothing has happened to the Roxy brand. It continues to operate as a sister company to Quiksilver, producing its own separate line of products.

What does Roxy brand stand for?

Roxy is a brand that is all about empowering women and empowering them to get out and pursue their passions. It's all about celebrating the adventurous spirit and embracing the journey.

Quick Tips and Facts

  • Roxy and Quiksilver are separate brands, but both are owned by the same parent company.

  • Both brands produce products designed for surfing and skateboarding, but they have different target markets and slightly different brand images.

  • Roxy focuses on women's products, while Quiksilver offers products for men, women, and children.

  • Quiksilver is owned by Boardriders, Inc., along with other popular lifestyle brands like DC Shoes and Billabong.

  • The Roxy brand is all about empowering women and celebrating the adventurous spirit.

In conclusion, while Roxy and Quiksilver may appear to be the same company due to their similarities, they are in fact separate brands with their own unique product offerings and marketing strategies. So, whether you're a fan of Roxy or Quiksilver, rest assured that you're supporting two distinct but equally fantastic brands.

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