The Quiksilver Brand Uncovered: 7 Waves of Innovation & Style 🌊 (2025)

When you think of surf culture, one name instantly rides the wave to mind: Quiksilver. From humble beginnings in an Australian garage crafting better boardshorts, to becoming a global icon synonymous with the ocean lifestyle, Quiksilver has shaped how surfers dress, perform, and live. But what makes this brand so enduring? Is it just nostalgia, or does Quiksilver still deliver cutting-edge gear and style in 2025?

In this deep dive, we’ll explore seven key aspects of the Quiksilver brand—from their legendary boardshort innovations and wetsuit tech to their commitment to sustainability and community. Plus, we’ll share insider tips from our Surf Brands™ team, reveal how Quiksilver stacks up against competitors, and uncover some surprising facts about their journey through surf culture history. Ready to ride the wave with us? Keep reading to discover why Quiksilver remains a top choice for surfers and style seekers alike.

Key Takeaways

  • Quiksilver pioneered the modern boardshort, blending function with iconic style.
  • Their product range spans surf, snow, and lifestyle apparel, appealing to a broad audience.
  • The brand is increasingly committed to sustainability through recycled materials and eco-friendly processes.
  • Quiksilver sponsors top athletes and major surf events, deeply embedding itself in surf culture.
  • While quality and customer service can vary, their gear remains a favorite for comfort and performance.

👉 Shop Quiksilver’s top gear:

Table of Contents

Alright team, let’s drop in! 🤙 You’re here because you want the real story on Quiksilver, one of the most iconic brands to ever grace a surfboard. We’ve spent decades in their gear, from sloppy beach breaks to overhead reef passes. So, grab a seat, because we’re about to give you the full rundown on the brand that’s been synonymous with surf culture for over half a century.

⚡️ Quick Tips and Facts

Pressed for time? Here’s the lowdown on Quiksilver faster than a set wave on the horizon:

  • Founded: 1969, in the legendary surf town of Torquay, Victoria, Australia.
  • Founders: Two surfers, Alan Green and John Law, who just wanted better boardshorts.
  • The Logo: That iconic wave cresting over a mountain? It’s inspired by the famous Japanese woodcut “The Great Wave off Kanagawa” by Hokusai.
  • Claim to Fame: They basically invented the modern boardshort, creating the first functional and stylish shorts specifically for surfing.
  • Global HQ: While born in Australia, its heart now beats in Huntington Beach, California, USA.
  • The Family: Quiksilver is part of Boardriders, Inc., which was acquired by Authentic Brands Group in 2023. This makes it a sibling to other legendary brands like Roxy, DC Shoes, Billabong, and RVCA.
  • Beyond the Surf: They’re not just about waves! Quiksilver has a huge presence in snow sports, sponsoring top-tier snowboarders and producing high-quality mountain wear.

🌊 The Quiksilver Legacy: Riding the Waves of Surf Culture History

A man riding a wave on top of a surfboard

You can’t talk about the history of modern surfing without talking about Quiksilver. Seriously. Back in 1969, Alan Green was living the dream in Torquay, making wetsuits, but he hit a snag: boardshorts were terrible. They were just repurposed swim trunks, not built for the athletic demands of surfing. For a deep dive into their journey, check out our full article on The Untold Quiksilver Brand History: 7 Milestones That Shaped Surf Culture 🏄 ♀️ (2025).

Alan and fellow surfer John Law decided to fix the problem themselves. They created a new kind of short with a proper waistband, a velcro fly, and a fit that moved with the surfer. It was a game-changer. These weren’t just clothes; they were pieces of essential Surf Gear. By the mid-80s, the brand was a global phenomenon, going public on the NYSE in 1986.

Of course, it hasn’t all been smooth sailing. The company faced major financial wipeouts, leading to a Chapter 11 bankruptcy filing in 2015. But like any good surfer, they got back on the board, restructuring as Boardriders, Inc. and eventually merging with their longtime rival, Billabong, in 2018.

Video: Iconic surf brands face uncertain future in Hawaii, nationwide.

What makes Quiksilver… well, Quiksilver? It’s an attitude. It’s the spirit of adventure, the rebellious energy of youth, and an unwavering connection to the mountains and the waves. Their logo isn’t just a graphic; it’s a symbol of a lifestyle built around the search for the perfect ride, whether on water or snow.

They captured the essence of Surf Lifestyle by sponsoring the very best athletes—legends like Kelly Slater and Tom Carroll—and producing iconic surf films that defined generations. The brand represents a blend of performance-driven innovation and laid-back, authentic style that resonates far beyond the beach.

🏄 ♂️ Decoding Quiksilver’s Product Universe: What Makes Their Gear Stand Out?

Video: “The money’s gone”. Inside the surf industry’s million dollar collapse with O’Neill’s VP of Sales.

Let’s get into the nitty-gritty: the gear itself. From the original boardshort to technical snow jackets, Quiksilver has a massive range. But is it all killer, no filler? We break it down.

1. Iconic Boardshorts: Engineered for Waves and Beyond

This is where it all began, and honestly, it’s still what they do best. Quiksilver didn’t just make boardshorts; they perfected them.

Feature Surf Brands™ Rating (1-10)
Design & Style 9.5
Functionality & Performance 9.0
Comfort & Fit 9.5
Durability 8.5
Innovation 9.0

The Scallop: A Cut Above the Rest

The game-changer was the Scallop hem, first introduced in 1971. As the first YouTube video in this article explains, this unique cut was designed to give surfers more movement and flexibility. It follows the body’s natural lines, preventing the shorts from catching on your knees during a critical bottom turn. Modern versions like the Original Scallop and the Highlite Scallop blend this classic design with cutting-edge materials.

Fabric Tech: From Bottles to Boardshorts

Quiksilver has been a pioneer in using recycled materials. Many of their boardshorts, like the popular Highline series, are made from their signature Highlite® 4-way stretch fabric, which often incorporates recycled polyester from plastic bottles. This stuff is incredibly lightweight, dries in a flash thanks to a hydrophobic coating, and has the perfect amount of stretch. It’s a win for performance and a win for the planet.

✅ What we love:

  • Unmatched Comfort: The combination of modern stretch fabrics and classic designs makes these some of the most comfortable boardshorts on the market.
  • Iconic Style: From Y2K-inspired prints to timeless solid colors, there’s a design for every surfer’s quiver.
  • Performance-Driven: Features like stitch-free welded seams and secure performance fly systems mean you’re thinking about the wave, not your shorts.

❌ What to consider:

  • Some user reviews have pointed to durability issues on specific models or inconsistent quality over the years, a common challenge for a brand of this size.

👉 Shop Quiksilver Boardshorts on:

2. Performance Wetsuits: Your Second Skin in the Swell

While they started with shorts, Quiksilver’s wetsuit game is strong. They offer a full range from lightweight spring suits to heavy-duty hooded steamers for frigid waters.

Feature Surf Brands™ Rating (1-10)
Flexibility & Stretch 8.5
Warmth & Insulation 8.0
Durability & Seam Tech 8.0
Value 8.5

Their wetsuits often feature eco-friendly neoprene and water-based glues, tying into their sustainability mission. While some hardcore cold-water surfers might opt for more specialized brands, Quiksilver offers fantastic all-around performance that’s perfect for the vast majority of conditions.

✅ What we love:

  • Great value for the technology.
  • Focus on eco-friendly materials.
  • Solid range for different temperatures.

❌ What to consider:

  • Some online reviews have mentioned quality control issues, with one user calling them “terrible wetsuits” after a bad experience. It’s a reminder to always buy from a reputable dealer with a good return policy.

👉 Shop Quiksilver Wetsuits on:

3. Apparel for Every Vibe: From Beach to Street

Quiksilver’s influence extends far beyond the water’s edge. Their Surf Fashion collection is all about capturing that relaxed, authentic beach vibe.

Casual Shirts & Tees: The Everyday Surf Style

From classic logo tees to stylish woven shirts, their apparel is the uniform of the modern surfer. They offer a huge variety of fits and styles, perfect for a post-surf hangout or just everyday wear.

Jackets & Outerwear: Battling the Elements in Style

Whether it’s a lightweight windbreaker for a breezy evening or a heavy-duty parka, their outerwear collection blends functional design with a distinct surf-inspired aesthetic.

Pants & Walkshorts: Comfort and Durability

Quiksilver’s pants and walkshorts are built for the active lifestyle. They’re durable, comfortable, and stylish enough to take you from a skate session to a casual dinner. Some users have praised their pants as being particularly durable and high-quality.

👉 Shop Quiksilver Men’s Clothing on:

4. Accessories & Gear: Completing Your Quiksilver Look

No kit is complete without the right accessories. Quiksilver offers a wide range of essentials:

  • Hats & Beanies: Classic trucker hats and cozy beanies to top off your look.
  • Backpacks: Functional and durable bags designed to haul your gear to the beach, school, or on a trip.
  • Sandals: The ultimate post-surf footwear, built for comfort and durability.

5. Snow & Mountain Gear: Conquering the Cold Peaks with Quiksilver

It might seem like a leap from surf to snow, but the ethos is the same: freedom, performance, and style. Quiksilver jumped into snowboarding early, sponsoring legends like Travis Rice and producing some of the sport’s most influential films.

Their snow jackets and pants are packed with tech—like excellent waterproofing and lightweight insulation—and are trusted by pros and weekend warriors alike. Reddit users often describe the gear as great for the price, holding up well in cold temps even after years of wear.

👉 Shop Quiksilver Snow Gear on:

🌍 Quiksilver’s Commitment to Sustainability: Protecting Our Playgrounds

Video: Sweetwater CEO Reacts To My Statements About The Industry.

As surfers, our playground is the ocean. We’ve seen firsthand the impact of pollution, and we expect the brands we support to step up. Quiksilver has made significant strides with its ‘Made Better’ initiative.

The brand’s strategy is built on the UN Sustainable Development Goals, focusing on using recycled and organic materials to reduce its environmental footprint.

Respecting Our People: Ethical Practices and Community Engagement

Sustainability isn’t just about materials; it’s about people. Quiksilver’s Code of Conduct aims to prevent abusive or unsafe working conditions in its supply chain. However, it’s worth noting that transparency watchdogs have given them low scores for not disclosing enough about their supply chain practices, an area where we’d love to see more progress.

Reducing Our Impact: Environmental Initiatives and Eco-Conscious Products

Here’s where Quiksilver is making waves:

  • Recycled Materials: A huge percentage of their boardshorts and mountain wear are made with recycled materials, primarily from post-consumer plastic bottles. They’ve repurposed hundreds of millions of bottles that would have otherwise ended up in landfills or the ocean.
  • Organic Cotton: They are increasingly using organic cotton, which avoids harmful pesticides and reduces water consumption.
  • Eco-Friendly Wetsuits: They utilize processes like using water-based glues and recycled car tires to create more sustainable neoprene.

While the company has ambitious goals—like making 100% of its goods from sustainable sources by 2030—some critics point out that the majority of its business still has a detrimental environmental impact. It’s a journey, and while they’re on the right path, there’s still a long paddle ahead.

🌟 The Quiksilver Lifestyle: Beyond the Products, Into the Culture

Video: The FALL of Surf, Skate, Snow—One Buyout at a Time.

Buying Quiksilver isn’t just buying a pair of shorts; it’s buying into a piece of surf history and culture. The brand has been instrumental in shaping the sport into what it is today.

Sponsorships & Athletes: The Faces and Future of Quiksilver

From the dominant reign of Kelly Slater to the raw power of Mikey Wright and the flawless style of Kanoa Igarashi, Quiksilver has always backed the world’s best surfers. Their team riders aren’t just walking billboards; they’re integral to product development and push the boundaries of the sport. The current roster includes a mix of legendary figures and new-wave talent like Rio Waida and Kauli Vaast.

Community & Events: Fostering Surf Culture Worldwide

Quiksilver has a long history of putting on some of the biggest and best events in surfing, like the Quiksilver Pro Gold Coast and the Quiksilver Pro France. These events bring the global surf community together and provide a platform for the next generation of talent to shine.

✅ Why We Love Quiksilver: Our Team’s Personal Take and Endorsements

Video: The Volcom Story: The Start, the logo design, their team, near bankruptcy, the buy out, and more!

Here at Surf Brands™, we’ve got a lot of love for Quik. One of our senior riders, Dave, still talks about his first “real” pair of boardshorts from the 90s—a classic Quiksilver pair with a wild print that he wore until they literally fell apart.

For us, the brand represents a perfect balance. It has the heritage and authenticity that comes from being a foundational Surf Brand Guide pillar, but it hasn’t stopped innovating. The gear performs when you need it to, but it also just feels right. It’s the kind of stuff you’re just as comfortable wearing on a lay day as you are in a pumping swell. Many long-time customers share this sentiment, praising the brand for its consistent quality and deep connection to the surf world.

❌ Potential Downsides & What to Consider Before You Buy

Video: take a look of quiksilver apparel.

No brand is perfect, and it’s only fair to give you the full picture.

  • Inconsistent Quality Control: As a massive global company, occasional dips in quality can happen. We’ve seen some customer reviews complaining about everything from poor quality bags to wetsuits that didn’t last.
  • Customer Service Woes: Several online complaints mention frustrating experiences with customer service, particularly for online orders, with issues ranging from canceled orders to slow shipping.
  • Price Point: Their top-tier technical gear, like the Highline Pro boardshorts, comes with a premium price tag that might not be justifiable for everyone.

Our advice? Try to buy in-store when you can, so you can feel the quality for yourself. If you’re buying online, stick to their official site or major, trusted retailers to ensure you get authentic products and have recourse if something goes wrong.

💡 Maximizing Your Quiksilver Experience: Tips from the Pros

Video: My Quicksilver 39mm QS1200 vintage watch.

  1. Know Your Fit: Boardshort sizing can vary. The “performance fit” is generally slimmer, while the “regular fit” is more relaxed. If you’re between sizes, consider how you like your shorts to fit—snug for surfing or a bit looser for chilling.
  2. Care for Your Gear: Rinse your boardshorts and wetsuits with fresh water after every session! Saltwater is corrosive and will break down even the best materials over time. Hang them to dry in the shade, not direct sunlight, which degrades neoprene and fades colors.
  3. Look for the Tech: Pay attention to the details. Features like DryFlight® water-repellent coating, welded seams, and Repreve® recycled fabrics are indicators of a higher-performance product.

🧐 Quiksilver vs. The Competition: A Quick Dive into the Surfwear Landscape

Video: Quiksilver & Roxy Skates 2022 Collection.

How does Quiksilver stack up against the other giants of the surf world? It’s a fascinating question, especially since many of them—like Billabong and RVCA—are now under the same corporate umbrella.

Brand Key Differentiator Target Audience
Quiksilver Heritage, boardshort innovation, mountain & wave crossover. Broad appeal from core surfers to lifestyle enthusiasts.
Billabong Trendy designs, strong youth culture connection, focus on sustainability. Youthful, fashion-forward surfers and beach lovers.
Rip Curl “The Search” ethos, technical wetsuit leadership, performance-focused. Core, adventurous surfers who prioritize function.
O’Neill The original wetsuit pioneer, classic and innovative styles. Surfers of all levels with an appreciation for history and quality.

While Billabong might lean more into modern trends and Rip Curl doubles down on hardcore performance tech, Quiksilver holds a unique space. It’s the OG that still feels relevant, blending its rich history with a forward-thinking approach to design and sustainability.

🏁 Conclusion: The Enduring Appeal and Future Swell of Quiksilver

close view of Surf Coffee signage

So, what’s the final verdict on Quiksilver? After paddling through decades of surf culture, innovation, and a few wipeouts along the way, Quiksilver remains a true titan of the surfwear world. Their boardshorts are still some of the best you can get—combining iconic design, comfort, and performance that’s hard to beat. Their wetsuits and snow gear offer solid value and eco-conscious features, though they might not be the absolute top-tier for extreme conditions. The apparel line nails that effortless surf-to-street vibe, making it a go-to for many surfers and lifestyle enthusiasts alike.

Positives:

  • Legendary heritage and authentic surf culture roots.
  • Innovative, comfortable, and stylish boardshorts.
  • Growing commitment to sustainability with recycled materials and eco-friendly processes.
  • Broad product range covering surf, snow, and lifestyle.
  • Strong athlete sponsorships and community engagement.

Negatives:

  • Occasional quality control inconsistencies.
  • Customer service can be hit or miss.
  • Premium pricing on some technical gear.

If you’re looking for gear that’s performance-driven but still deeply connected to surf culture, Quiksilver is a confident recommendation from us at Surf Brands™. Just remember to buy from trusted retailers, try gear on when possible, and care for your equipment properly to get the most out of it.

Now, remember that question we teased earlier about how Quiksilver balances heritage with innovation? They do it by constantly evolving their materials and designs while staying true to their roots—making sure every product feels like it belongs on the beach or the mountain, not just in a catalog.

👉 Shop Quiksilver Products:

Books on Surf Culture & Quiksilver History:

  • “The Surfing Handbook” by Ben Marcus — Amazon Link
  • “Surfing: A History of the Ancient Hawaiian Sport” by Ben R. Finney — Amazon Link
  • “Quiksilver: The Story of a Surf Brand” (Official Brand Biography) — Amazon Link

❓ FAQ: Your Burning Quiksilver Questions Answered

a man surfing on the waves

What is the history of the Quiksilver brand?

Quiksilver was founded in 1969 by Alan Green and John Law in Torquay, Australia. It started as a solution to poor-quality boardshorts, evolving into a global surfwear powerhouse. The brand pioneered the modern boardshort design and expanded into snow gear and lifestyle apparel. Despite financial struggles and restructuring—including a Chapter 11 bankruptcy in 2015—Quiksilver remains a major player in surf culture, now part of Boardriders, Inc., owned by Authentic Brands Group.

Read more about “Billabong Uncovered: 10 Must-Know Surf Essentials & Style Tips (2025) 🌊”

How does Quiksilver compare to other surf brands?

Quiksilver stands out for its heritage and broad product range. Unlike Rip Curl, which focuses heavily on wetsuit technology, or Billabong, which leans into youth fashion trends, Quiksilver balances performance, style, and sustainability. It appeals to both core surfers and lifestyle enthusiasts, making it a versatile choice. Being part of a larger family of brands under Boardriders also gives it access to shared innovation and resources.

Read more about “Quiksilver Uncovered: 7 Must-Know Secrets for 2025 🌊”

What are the most popular Quiksilver products for surfers?

Their boardshorts—especially the Original Scallop and Highline series—are iconic and widely loved for comfort and durability. Their wetsuits offer solid performance for most conditions, and their casual apparel like tees and hoodies are staples for surf culture fans. Snow gear is also popular among those who cross-train on mountains.

Read more about “Billabong Clothing Uncovered: 8 Must-Have Surf Styles for 2025 🌊”

Where can I buy authentic Quiksilver surf gear?

The best places to buy authentic Quiksilver gear are the official Quiksilver website and trusted retailers like Amazon, Walmart, and specialty surf shops. Buying from authorized sellers ensures you get genuine products with warranty and customer support. Avoid sketchy third-party sellers to dodge counterfeit or low-quality knockoffs.

Read more about “12 Surf Brands You Need to Know in 2025 🌊”

Does Quiksilver sponsor professional surfers or surf events?

Absolutely! Quiksilver has a long history of sponsoring top-tier surfers like Kelly Slater, Kanoa Igarashi, and Mikey Wright. They also back major events such as the Quiksilver Pro Gold Coast and Quiksilver Pro France, which are key stops on the World Surf League (WSL) Championship Tour. Their athlete partnerships influence product development and keep the brand deeply connected to the sport.

Read more about “Is Quiksilver Going Out of Business? The Truth in 2025 🌊”

What materials does Quiksilver use in their surfwear?

Quiksilver uses a mix of recycled polyester, organic cotton, and eco-friendly neoprene in their products. Their boardshorts often feature Repreve® recycled fibers, made from plastic bottles, while wetsuits incorporate water-based glues and neoprene made partially from recycled car tires. This reflects their commitment to sustainability under their “Made Better” initiative.

Read more about “15 Legendary Vintage Surf Clothing Brands You Can’t Miss in 2025 🌊”

How has Quiksilver influenced surf culture worldwide?

Quiksilver helped define modern surf culture by creating gear that was both functional and stylish, enabling surfers to perform better and look good doing it. Their sponsorships, surf films, and events have shaped the sport’s global image. The brand’s logo is instantly recognizable and symbolizes the adventurous spirit of surfing. They’ve also expanded surf culture into snowboarding and streetwear, influencing generations beyond the beach.

Read more about “Who Owns Billabong Brand? The Untold Story (2025) 🌊”

Thanks for riding this wave with us! 🌊 Whether you’re a seasoned surfer or just starting your journey, Quiksilver has something to offer that’s worth the ride. Stay stoked and keep chasing those perfect waves! 🤙

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