Who Owns Billabong Brand? [2023]

Billabong, one of the most iconic surf brands in the world, has had an interesting journey when it comes to ownership. In this article, we will dive deep into the history of Billabong and explore who currently owns the brand. So, grab your surfboard and let's ride the waves of knowledge!

Quick Answer
Quick Tips and Facts
Billabong: A Brief Overview
Who Owns Billabong?
Billabong's Brand Image
FAQ
Conclusion
Useful Links
Reference Links

Quick Answer

Billabong is currently owned by Boardriders, Inc., a global action sports and lifestyle company. Boardriders acquired Billabong in 2018, after a series of financial struggles faced by the brand. Shop Billabong on Amazon

Quick Tips and Facts

Billabong was founded in 1973 by Gordon and Rena Merchant.
The brand started as a small surf shop in Queensland, Australia.
Billabong is known for its high-quality surfwear and accessories.
The brand gained popularity in the 1990s and early 2000s, becoming a staple in the surf community.
Billabong faced financial difficulties in the late 2000s and early 2010s.
Boardriders, Inc. acquired Billabong in 2018.

Billabong: A Brief Overview

Before we dive into the ownership details, let's take a quick look at the history of Billabong. Founded in 1973 by Gordon and Rena Merchant, Billabong started as a small surf shop in Queensland, Australia. The brand quickly gained popularity for its innovative surfwear and accessories, capturing the essence of the surfing lifestyle.

Throughout the 1990s and early 2000s, Billabong became a global leader in the surf industry. Its bold designs, high-quality products, and sponsorship of top surfers helped solidify its position as a beloved surf brand.

However, like any company, Billabong faced its fair share of challenges. The brand experienced financial difficulties in the late 2000s and early 2010s, which led to a change in ownership.

Who Owns Billabong?

Currently, Billabong is owned by Boardriders, Inc., a global action sports and lifestyle company. Boardriders, Inc. acquired Billabong in 2018, after a period of financial struggles faced by the brand. The acquisition allowed Boardriders to expand its portfolio and strengthen its presence in the surf industry.

Boardriders, Inc. is no stranger to the world of surf brands. The company also owns other renowned surf brands such as Quiksilver, Roxy, and DC Shoes. With the addition of Billabong, Boardriders solidified its position as a dominant player in the surf industry.

Billabong's Brand Image

Billabong has always been synonymous with the surfing lifestyle. The brand's commitment to quality, innovation, and authenticity has resonated with surfers around the world. Billabong products are known for their durability and functionality, making them a favorite among surfers of all skill levels.

Over the years, Billabong has collaborated with top surfers and artists, creating unique collections that reflect the spirit of the brand. From boardshorts to wetsuits, t-shirts to accessories, Billabong offers a wide range of products for surfers and beach enthusiasts.

While Billabong has faced its fair share of challenges, the brand remains a beloved name in the surf community. With the backing of Boardriders, Inc., Billabong continues to innovate and inspire surfers worldwide.

FAQ

Who is Billabong owned by?

Billabong is currently owned by Boardriders, Inc., a global action sports and lifestyle company. Shop Boardriders brands on Amazon

What brands are owned by Billabong?

Billabong is part of Boardriders, Inc., which also owns other renowned surf brands such as Quiksilver, Roxy, and DC Shoes.

Is Billabong a private or public company?

Billabong is a private company owned by Boardriders, Inc.

Is Billabong an ethical company?

As a brand, Billabong has taken steps to promote sustainability and ethical practices. They have implemented initiatives to reduce waste, use eco-friendly materials, and support social causes. However, it's always important to do your own research and make informed decisions based on your personal values.

Conclusion

In conclusion, Billabong is currently owned by Boardriders, Inc., a global action sports and lifestyle company. The acquisition of Billabong by Boardriders in 2018 strengthened their position in the surf industry and allowed the brand to continue its legacy of providing high-quality surfwear and accessories.

Billabong's commitment to the surfing lifestyle, innovation, and authenticity has made it a beloved brand among surfers worldwide. With the backing of Boardriders, Billabong is poised to continue making waves in the surf industry.

So, whether you're a seasoned surfer or just starting to ride the waves, Billabong is a brand that embodies the spirit of surfing. Shop Billabong on Amazon and experience the thrill of the surf lifestyle!