Who Owns Roxy Now? The Surprising Truth Behind Its Ownership in 2024!

palm tree near seashore

Have you ever wondered who holds the reins of your favorite surf brand, Roxy? You’re not alone! In a world where brand ownership can change faster than a wave crashing on the shore, the recent acquisition of Roxy has left many surfers and fashionistas buzzing with curiosity.

Imagine this: you’re at the beach, the sun is shining, and you spot a group of stylish surfers rocking Roxy gear. You can’t help but admire their confidence and flair. But as you sip your coconut water, a question lingers in your mind: Who owns Roxy now? Spoiler alert: the answer might surprise you! In this article, we’ll dive into the journey of Roxy, explore the implications of its ownership by Authentic Brands Group (ABG), and discuss what this means for the brand’s future. So grab your board, and let’s ride this wave together!

Key Takeaways

  • Roxy’s Ownership: Roxy is currently owned by Authentic Brands Group (ABG), which acquired Boardriders, Inc. in 2023.
  • Brand Evolution: Roxy has transformed from a niche surf brand into a global leader in women’s action sports apparel.
  • Future Prospects: With ABG’s ownership, Roxy may explore exciting collaborations and expansion into new markets.
  • Commitment to Sustainability: Roxy is increasingly focused on environmental initiatives and empowering female athletes.

If you’re ready to embrace the Roxy lifestyle, shop Roxy on: Amazon | Roxy Official Website and discover the latest trends in surf fashion!


Table of Contents

  1. Quick Tips and Facts about Roxy’s Ownership
  2. The Journey of Roxy: From Origins to Ownership
  3. Who Owns Roxy Now? The Current Landscape of Ownership
  4. Roxy’s Brand Image: Surf Culture Meets Fashion
  5. The Controversy Surrounding Roxy’s Ownership Changes
  6. Roxy’s Product Line: What’s Hot and What’s Not
  7. The Impact of Ownership on Roxy’s Brand Direction
  8. Roxy’s Community Engagement and Sustainability Efforts
  9. Future Prospects: What Lies Ahead for Roxy?
  10. Conclusion
  11. Recommended Links
  12. FAQ
  13. Reference Links

1. Quick Tips and Facts about Roxy’s Ownership

  • Founded: 1990 as a sister brand to Quiksilver Read more about Quiksilver
  • Original Purpose: To cater specifically to the rising female surf and action sports demographic.
  • Current Owner: Authentic Brands Group (ABG)
  • Acquired: 2023 (as part of the Boardriders acquisition)
  • Known For: Surf-inspired apparel, swimwear, accessories, and lifestyle products for young women and girls.

Quick Fact: Did you know Roxy’s logo is a clever adaptation of the Quiksilver logo? It’s simply the Quiksilver mountain and wave mirrored to create a heart shape! ❤️ Talk about making a statement!

2. The Journey of Roxy: From Origins to Ownership

Video: Evolution of Roxy Migurdia in Jobless Reincarnation.







Roxy’s story is one of incredible growth and evolution. It all began in 1990, a time when women’s surfwear was practically nonexistent. Quiksilver, a giant in the industry, recognized the need for a brand dedicated solely to women who lived and breathed the surfing lifestyle.

The Early Days: Riding the Waves of Success

Roxy’s launch was a game-changer. Finally, women had a brand that understood their needs and aspirations. They weren’t just an afterthought! The brand’s commitment to performance and style resonated with female surfers and quickly gained traction.

Expansion and Acquisitions: A Growing Portfolio

As Roxy’s popularity soared, so did its product line. They expanded beyond swimwear and surfwear to include clothing, accessories, footwear, and even homeware. They also ventured into sponsoring athletes and events, solidifying their position as a leader in women’s action sports.

3. Who Owns Roxy Now? The Current Landscape of Ownership

Video: Playing as a FAMILY on ONE BLOCK in Minecraft!







In 2023, the surf world was shaken (not stirred, we’re surfers, not martini drinkers) by a major acquisition. Authentic Brands Group (ABG), a global brand development, marketing, and entertainment platform, acquired Boardriders, Inc., the parent company of Roxy, Quiksilver, and several other iconic surf and skate brands.

What Does This Mean for Roxy?

This is the question everyone’s asking! While only time will tell what ABG’s long-term plans are for Roxy, their track record suggests a focus on brand licensing and strategic partnerships. This could mean we see Roxy collaborating with new designers, expanding into new markets, or even venturing into new product categories.

4. Roxy’s Brand Image: Surf Culture Meets Fashion

Video: ROWLEY x ROXY – Interview with Cynthia Rowley, Kelia Moniz & Chloe Kim.






Roxy has masterfully cultivated a brand image that seamlessly blends surf culture with fashion-forward designs.

The Roxy Girl: Who is She?

She’s confident, adventurous, and effortlessly stylish. She’s as comfortable carving up a wave as she is strolling down the boardwalk. She embodies the free-spirited nature of surfing while embracing the latest trends.

Marketing and Collaborations: Spreading the Roxy Vibe

Roxy’s marketing campaigns often feature stunning visuals of beaches, waves, and of course, women shredding! They’ve also collaborated with influential athletes and designers, further enhancing their brand image and reach.

5. The Controversy Surrounding Roxy’s Ownership Changes

Video: TikTok Plastic Surgeon 'Dr. Roxy' Loses Medical License.







The acquisition of Boardriders, and subsequently Roxy, by ABG wasn’t without its share of controversy.

Concerns About Brand Identity and Direction

Some critics expressed concerns that ABG’s focus on licensing and partnerships might dilute Roxy’s brand identity and move it away from its core values.

The Future of Sustainability and Ethical Practices

Others questioned ABG’s commitment to sustainability and ethical manufacturing practices, issues that have become increasingly important to consumers, especially within the surf community.

6. Roxy’s Product Line: What’s Hot and What’s Not

Video: Estas Creaturas Califican mi Proyecto.







Roxy offers a diverse range of products designed to appeal to a wide range of female consumers.

Swimwear: Making Waves Since Day One

Roxy’s swimwear is iconic. From classic bikinis to performance-driven surf suits, they’ve got you covered (literally!). Their swimwear is known for its flattering cuts, vibrant prints, and durable construction.

Apparel and Accessories: From Beach to Street

Roxy’s apparel and accessories allow you to embrace the surf lifestyle even when you’re landlocked. Their clothing line includes everything from comfy tees and hoodies to stylish dresses and jackets. They also offer a wide range of accessories, including bags, hats, and jewelry.

What About Quality?

While Roxy offers some fantastic products, the quality can vary depending on the item. Some of their apparel, particularly their swimwear, is known for its durability and longevity. However, other items, like some of their graphic tees, might not hold up as well after multiple washes.

7. The Impact of Ownership on Roxy’s Brand Direction

Video: What is Roxy's Ride & Inspire about? 6 Frequently Asked Questions about my channel.







It’s still too early to say definitively how ABG’s ownership will impact Roxy’s brand direction in the long run. However, we can look at ABG’s history with other brands to get some clues.

A Focus on Licensing and Partnerships

ABG is known for its extensive licensing network. This means they often partner with other companies to manufacture and distribute products under the Roxy brand.

Potential for Expansion into New Markets

ABG’s global reach could open doors for Roxy to expand into new markets and reach new consumers.

8. Roxy’s Community Engagement and Sustainability Efforts

Video: Building Sustainable Communities: Introduction to Community Engagement.







Roxy has been increasingly vocal about its commitment to sustainability and community engagement.

Environmental Initiatives: Protecting the Playground

Roxy has implemented several initiatives to reduce its environmental impact, including using recycled materials in its products and supporting organizations dedicated to ocean conservation.

Supporting Female Athletes and Empowering Young Girls

Roxy has a long history of supporting female athletes across various sports. They also have programs aimed at empowering young girls through sports and outdoor activities.

9. Future Prospects: What Lies Ahead for Roxy?

Video: Roxy Deserved Better.







The future of Roxy is full of possibilities. Will ABG’s ownership lead to exciting new collaborations and expansions? Will Roxy continue to be a leading voice for female empowerment and sustainability in the surf industry? Only time will tell!

One thing’s for sure: Roxy has left an undeniable mark on the world of surf and fashion. Their commitment to quality, style, and female empowerment has resonated with generations of women, and we’re excited to see what the future holds for this iconic brand!

Conclusion

man surfing with big wave

In summary, Roxy’s journey from a niche surf brand to a global powerhouse in women’s action sports apparel is nothing short of inspiring. With its recent acquisition by Authentic Brands Group (ABG), the brand is poised for new opportunities and challenges.

Positives:

  • Strong Brand Identity: Roxy has a clear and appealing brand image that resonates with its target audience.
  • Diverse Product Line: From stylish swimwear to functional surf gear, Roxy offers a wide range of products that cater to various needs.
  • Commitment to Sustainability: Roxy’s initiatives to reduce environmental impact and support female empowerment are commendable.

Negatives:

  • Quality Variability: While many products are durable, some items may not hold up as well after multiple uses.
  • Concerns Over Brand Direction: The shift in ownership raises questions about the future direction of Roxy and its commitment to core values.

Overall, we confidently recommend Roxy for anyone looking to embrace the surf lifestyle while enjoying fashionable and functional apparel. With ABG at the helm, we anticipate exciting developments ahead, so keep your eyes peeled!



FAQ

two male wearing wetsuits holding surfboards standing nearby each other on top of hill with view of beach below

Who are the new owners of Roxy?

Roxy is now owned by Authentic Brands Group (ABG), which acquired Boardriders Inc. in 2023. ABG is a brand management company that focuses on licensing and developing lifestyle brands.

Read more about “When did Quiksilver buy Billabong? …”

Who owns Boardriders Inc. now?

Boardriders Inc. is owned by Authentic Brands Group (ABG) as of September 2023. This acquisition included several well-known brands, including Quiksilver and Billabong.

Read more about “Discover the Quiksilver Brand: 10 Surprising Facts and Must-Have Products for 2024! 🌊”

Are Roxy and Quicksilver the same company?

While Roxy and Quiksilver are not the same company, they are sister brands under the umbrella of Boardriders Inc. Both brands share a commitment to surf culture and lifestyle, but Roxy specifically focuses on women’s apparel and products.

Read more about “Does Quiksilver Still Exist? The Surprising Truth Revealed! … 🌊”

Who is the new owner of Billabong?

Billabong is also owned by Authentic Brands Group (ABG), following their acquisition of Boardriders Inc. in 2023. This acquisition has positioned ABG as a major player in the surf and action sports market.

Read more about “Where Did Surf Brands Come From? A Deep Dive into the History of Surfing Culture … 🏄‍♂️”

What does the future hold for Roxy under ABG?

The future of Roxy under ABG is still unfolding, but there are expectations for increased brand collaborations, potential new product lines, and an expanded global presence. However, consumers are also watching closely to see how ABG maintains Roxy’s core values and commitment to sustainability.

How has Roxy’s brand image evolved over the years?

Roxy’s brand image has evolved from a niche surf brand to a leading force in women’s action sports apparel. They have successfully blended surf culture with fashion, appealing to a broader audience while maintaining their roots in the surfing community.


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