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When did Quiksilver buy Billabong? [2023]
In the world of surf brands, Quiksilver and Billabong are two iconic names that have shaped the industry for decades. These two brands have a long history of competition and innovation, but in recent years, they have come together under the ownership of Authentic Brands Group. In this article, we will explore the timeline of when Quiksilver bought Billabong and delve into the details of this significant acquisition.
Table of Contents
- Quick Answer
- Quick Tips and Facts
- Background
- Timeline of the Acquisition
- The Acquisition: Pros and Cons
- FAQ
- Conclusion
- Recommended Links
- Reference Links
Quick Answer
Quiksilver bought Billabong in 2018, as part of a sale that combined the two longtime rivals under the ownership of Boardriders, a subsidiary of Authentic Brands Group.
CHECK PRICE on: Quiksilver | Billabong
Quick Tips and Facts
- Quiksilver and Billabong are both renowned surf brands with deep roots in the industry.
- The acquisition of Billabong by Quiksilver took place in 2018.
- The sale combined the two brands under the ownership of Boardriders, a subsidiary of Authentic Brands Group.
- Authentic Brands Group is a global brand development, marketing, and entertainment company.
- The acquisition aimed to strengthen the position of both Quiksilver and Billabong in the surf industry.
Background
Quiksilver and Billabong have been fierce competitors in the surf industry for many years. Both brands have a rich history and a strong presence in the surfing community. Quiksilver was founded in 1969 in Australia, while Billabong was established in 1973 on the Gold Coast of Queensland, Australia.
Over the years, both brands experienced ups and downs, including bankruptcy, changing leadership, and seeking bailouts. However, their commitment to surf culture and their innovative products kept them relevant in the industry.
Timeline of the Acquisition
The acquisition of Billabong by Quiksilver took place in 2018. Here is a timeline of the key events leading up to the acquisition:
- 1969: Quiksilver is founded in Australia.
- 1973: Billabong is established on the Gold Coast of Queensland, Australia.
- 2015: Quiksilver files for bankruptcy protection in the United States.
- 2016: Quiksilver emerges from bankruptcy under new ownership.
- 2017: Billabong announces a strategic partnership with Oaktree Capital Management to restructure its debt.
- 2018: Quiksilver acquires Billabong, combining the two brands under the ownership of Boardriders, a subsidiary of Authentic Brands Group.
The acquisition brought together two iconic surf brands and aimed to leverage their strengths to create a stronger presence in the industry.
The Acquisition: Pros and Cons
The acquisition of Billabong by Quiksilver has both pros and cons. Let’s take a closer look at each:
Pros
- Increased Market Share: The acquisition allowed Quiksilver and Billabong to combine their market shares, creating a stronger presence in the surf industry.
- Synergy of Resources: By joining forces, the two brands can leverage their resources, including manufacturing capabilities, distribution networks, and marketing strategies, to achieve greater efficiency and profitability.
- Expanded Product Offerings: The acquisition broadened the product offerings of both brands, providing customers with a wider range of surf apparel, accessories, and equipment.
Cons
- Integration Challenges: Merging two large companies can present integration challenges, including aligning cultures, streamlining operations, and managing overlapping functions.
- Brand Identity: Each brand has its unique identity and loyal customer base. Maintaining the distinctiveness of each brand while integrating them under one ownership can be a delicate balance.
Despite the challenges, the acquisition of Billabong by Quiksilver presents exciting opportunities for both brands to grow and thrive in the surf industry.
FAQ
When did Quiksilver buy Billabong?
Quiksilver bought Billabong in 2018 as part of a sale that combined the two brands under the ownership of Boardriders, a subsidiary of Authentic Brands Group.
Read more about “Does Quiksilver Still Exist? …”
What company owns Billabong?
Billabong is owned by Boardriders, a subsidiary of Authentic Brands Group.
Read more about “… What Brands are Related to Roxy?”
When was Billabong taken over?
Billabong was taken over by Quiksilver in 2018 as part of a sale that combined the two brands under the ownership of Boardriders.
When did Boardriders buy Billabong?
Boardriders, a subsidiary of Authentic Brands Group, bought Billabong in 2018 as part of a sale that combined the two brands.
Conclusion
The acquisition of Billabong by Quiksilver in 2018 marked a significant milestone in the surf industry. By combining these two iconic brands under the ownership of Boardriders, a subsidiary of Authentic Brands Group, Quiksilver and Billabong aimed to strengthen their position in the market and provide customers with an enhanced product offering.
While the acquisition presented integration challenges and the need to balance brand identities, the overall benefits of increased market share, synergy of resources, and expanded product offerings outweighed the cons.
In conclusion, the acquisition of Billabong by Quiksilver has paved the way for exciting opportunities in the surf industry, and we can expect to see both brands continue to thrive and innovate.
Recommended Links
- CHECK PRICE on: Quiksilver | Billabong
- Shop Quiksilver on: Amazon | Walmart | eBay | Etsy | Quiksilver Official Website
- Shop Billabong on: Amazon | Walmart | eBay | Etsy | Billabong Official Website