What Surf Brands Were Riding Waves in 2000? 🌊 Top 15 Revealed!

Ah, the year 2000—a time when surfing culture was exploding into the mainstream, boardshorts were baggier than ever, and the surf brands you see today were either reigning supreme or just starting to make waves. But which brands truly defined the surfing scene back then? From the legendary Quiksilver and Billabong to the rebellious Volcom and pioneering Hurley, this era was a melting pot of style, innovation, and culture.

Did you know that the “Big 3” Australian surf brands collectively pulled in nearly $3 billion in revenue around that time? Or that some of the wetsuit and board innovations we take for granted today were just starting to surface? Stick around as we break down the top 15 brands that shaped surfing in 2000, explore their influence on surf culture, and reveal insider tips for collectors and nostalgic fans. Ready to ride this wave of nostalgia and knowledge? Let’s dive in!

Key Takeaways

  • Quiksilver, Billabong, and Rip Curl dominated the surf industry in 2000, shaping both culture and market with authentic, founder-led brands.
  • Emerging brands like Hurley and Roxy brought fresh energy and helped expand surf culture, especially for women and youth.
  • Surfboard innovators like Channel Islands and wetsuit pioneers like O’Neill pushed performance and technology forward.
  • The early 2000s surf style was defined by baggy boardshorts, bold graphics, and iconic logos that still inspire today’s fashion.
  • Surf films, print magazines, and early websites were the primary marketing tools before social media took over.
  • For collectors, vintage gear from this era is highly sought after, especially items linked to pro surfers like Kelly Slater and Andy Irons.

Shop Iconic Surf Brands from 2000

Table of Contents

Here is the main body of the article, written by the expert team at “Surf Brands™”.

Alright, let’s drop in! 🤙 You asked which surf brands were making waves back in 2000, and man, what a time that was. The turn of the millennium was a special era for surfing. The industry was booming, the style was iconic (for better or worse!), and the culture was everything. We, the old guard here at Surf Brands™, remember it like it was yesterday—the smell of surf wax, the sound of dial-up internet connecting you to Surfline, and the feel of ridiculously baggy boardshorts.

We’re about to take you on a nostalgic trip back to Y2K, a time when surf culture hit the mainstream like a tidal wave. If you’re into retro surf style, you might also want to check out our deep dive into What Brands Are Surf Vintage? 🏄 25 Iconic Classics to Know (2025). But for now, let’s paddle out into the year 2000.

⚡️ Quick Tips and Facts About Surfing Brands in 2000

Before we get into the nitty-gritty, here’s a quick snapshot of the Y2K surf scene to get you up to speed:

  • The “Big 3” Ruled: In 2000, the surf industry was dominated by three Australian powerhouses: Quiksilver, Billabong, and Rip Curl. Together, they generated a staggering $2.8 billion in revenue.
  • Founder-Led Spirit: Most major brands were still founder-led or had a strong “founder spirit,” which meant they were deeply connected to the core surf culture.
  • Baggy Was Better: Forget slim-fit. The year 2000 was all about loose, baggy boardshorts, oversized tees with loud graphics, and chunky skate shoes.
  • Surf Movies Were Epic: Brands poured money into producing epic surf films on VHS and DVD, like Quiksilver’s “Kelly Slater in Black and White” or Volcom’s “Creepy Fingers.” These weren’t just marketing; they were cultural statements.
  • Print Was King: Before Instagram, surfers got their news and inspiration from magazines like Surfer, Surfing, and TransWorld SURF. Brand ads in these mags were legendary.
  • Women’s Surfwear Exploded: Brands like Roxy (a Quiksilver offshoot) proved that women’s surf apparel was a massive, untapped market, creating a style revolution.
  • The Rise of Wakesurfing: While ocean surfing was king, the seeds of wakesurfing were being planted, with boat brands like Malibu producing models like the 2000 Escape 23 LSV that enthusiasts were starting to use for both wakeboarding and the burgeoning sport of wakesurfing.

🌊 Surfing Scene in 2000: A Snapshot of the Era

The year 2000 felt like the peak of a cultural mountain. Surfing wasn’t just a sport; it was a full-blown lifestyle that had crashed into the mainstream. The economy was humming, the dot-com bubble hadn’t quite burst yet, and there was this infectious optimism in the air.

At the heart of it all were the brands. They weren’t just selling clothes; they were selling an identity. As one industry analysis puts it, they were “producing films that built a movement and culture, even if they lost money.” This was the magic of the era. Brands sponsored the best athletes, funded trips to exotic locales, and threw the best parties. They were the gatekeepers of cool, and we all wanted in.

This was a time of transition. The raw, gritty surf culture of the 80s and 90s was getting a polished, commercial sheen. You started seeing surf brand logos in malls across America, far from any ocean. Some old-timers grumbled about “selling out,” but for a generation of kids, it was an invitation to join the tribe. The video “Did The Surf Boom of the Early 2000s Ruin Core Surf Brands?” by Surf Splendor, which you can find at the top of this article, offers a fascinating perspective on how this boom led to the creation of new brands like Roark, who aimed to stay true to surf culture. You can jump to it here: #featured-video.

🏄‍♂️ Top 15 Surf Brands Dominating the Year 2000

So, who were the actual players on the field? Here’s our breakdown of the brands that defined the Y2K surf scene, from the undisputed kings to the influential shapers and up-and-comers.

1. Quiksilver: The Iconic Wave Rider

If you close your eyes and picture a surf brand from 2000, it’s probably Quiksilver. They were the undisputed heavyweight champion. With Kelly Slater—the GOAT—as their poster boy, Quiksilver was the epitome of high-performance, aspirational surfing. Their iconic mountain and wave logo was everywhere.

  • Vibe in 2000: Professional, athletic, and globally dominant. They were the official uniform of surfing excellence.
  • Key Products: Their boardshorts were legendary, especially the high-tech “stretch” fabrics that were just starting to emerge. Their graphic tees and hoodies were staples in every surfer’s closet.
  • Team Riders: Kelly Slater, Tom Carroll, and a whole army of top-tier pros.

👉 Shop Quiksilver on: Amazon | eBay | Quiksilver Official Website

2. Billabong: Aussie Roots and Global Reach

Hot on Quiksilver’s heels was Billabong. If Quiksilver was the polished pro, Billabong was the soulful, core Aussie surfer. They had an incredible roster of charismatic surfers and a knack for marketing that felt authentic and rebellious. Their slogan, “Only a surfer knows the feeling,” resonated deeply.

  • Vibe in 2000: Core, authentic, and a little bit rebellious. They represented the heart and soul of surf culture.
  • Key Products: Their boardshorts, often featuring bold patterns and the classic wave logo, were a must-have. They also made killer wetsuits and casual wear.
  • Team Riders: Andy Irons, Taj Burrow, Joel Parkinson. A crew of absolute legends who defined a generation of surfing.

👉 Shop Billabong on: Amazon | eBay | Billabong Official Website

3. Rip Curl: The Search Continues

Rounding out the “Big 3” was Rip Curl. Their whole identity was built around “The Search”—the endless journey for perfect, uncrowded waves. This made them the brand for the adventurous, hardcore surfer. They were also pioneers in wetsuit technology, which gave them massive credibility.

  • Vibe in 2000: Adventurous, technical, and dedicated to the core surfer. They were less about fashion and more about function.
  • Key Products: Their wetsuits were, and still are, top-of-the-line. The “Flashbomb” and “E-Bomb” series set the standard. Their tide watches were also revolutionary for surfers.
  • Team Riders: Mick Fanning, Tom Curren, and Pancho Sullivan.

👉 Shop Rip Curl on: Amazon | eBay | Rip Curl Official Website

The “Big 3” at a Glance (Circa 2000)

Feature Quiksilver Billabong Rip Curl
Core Identity Professional & Polished Authentic & Rebellious Adventurous & Technical
Key Athlete Kelly Slater Andy Irons Mick Fanning
Iconic Slogan “The Mountain and The Wave” “Only a surfer knows the feeling” “The Search”
Product Focus Boardshorts & Apparel Boardshorts & Culture Wetsuits & Watches
Origin Australia Australia Australia

4. O’Neill: The Wetsuit Pioneer

You can’t talk about surf gear without mentioning O’Neill. Jack O’Neill literally invented the commercial wetsuit, and by 2000, the brand was a global powerhouse in neoprene. They were the go-to for anyone surfing in cold water, a badge of honor for surfers who braved the chill.

  • Vibe in 2000: Innovative, reliable, and deeply respected. The original cold-water surfing brand.
  • Key Products: The Psycho and Heat series wetsuits were industry leaders. Their casual wear also had a strong following.
  • Team Riders: Cory Lopez, Rochelle Ballard.

👉 Shop O’Neill on: Amazon | eBay | O’Neill Official Website

5. Volcom: The Stone of Surf Culture

“True to This.” Volcom was the cool, edgy alternative to the big Aussie brands. They embraced a “youth against establishment” ethos that blended surf, skate, and snow culture. Their art was weird, their videos were trippy, and their vibe was undeniably cool.

  • Vibe in 2000: Rebellious, artistic, and multi-faceted. They were the brand for the kid who did it all.
  • Key Products: Their asymmetrical designs, bold graphics, and the iconic Volcom Stone logo made their apparel stand out.
  • Team Riders: Bruce Irons, Ozzie Wright, Gavin Beschen.

👉 Shop Volcom on: Amazon | eBay | Volcom Official Website

6. Roxy: Women’s Surfwear Revolution

Born from Quiksilver, Roxy wasn’t just a “girl’s version” of a surf brand; it was a cultural phenomenon. It was the first dedicated female surf brand to go massive, proving that women’s surfing was a force to be reckoned with.

  • Vibe in 2000: Fun, feminine, and empowering. Roxy made surfing accessible and stylish for a generation of young women.
  • Key Products: Boardshorts designed for women, bikinis, and a whole range of apparel that defined beach fashion.
  • Team Riders: Lisa Andersen, the undisputed queen of women’s surfing in that era.

👉 Shop Roxy on: Amazon | eBay | Roxy Official Website

7. Hurley: The Newcomer Making Waves

Hurley had a fascinating story. Bob Hurley was a shaper who started licensing for Billabong in the US before deciding to go his own way in 1999. By 2000, Hurley was exploding with a fresh, punk-rock-infused energy that connected with the youth.

  • Vibe in 2000: Youthful, energetic, and music-driven. They were the new kids on the block, and everyone wanted to hang out with them.
  • Key Products: Their Phantom boardshorts would soon revolutionize the industry, but in 2000, their focus was on killer graphics and a perfect blend of surf and skate style.
  • Team Riders: Rob Machado, Tim Curran, Pat O’Connell.

👉 Shop Hurley on: Amazon | eBay | Hurley Official Website

8. Channel Islands: Shaping the Boards

While apparel brands got the mainstream attention, the core of surfing is the surfboard. And in 2000, Al Merrick’s Channel Islands Surfboards was the undisputed leader. If you were a pro, you were likely riding a CI board.

  • Vibe in 2000: The pinnacle of high-performance surfboard design. Pure, unadulterated quality.
  • Key Products: The Flyer model was everywhere. Kelly Slater’s signature models were the dream board for countless surfers.
  • Team Riders: Kelly Slater, Rob Machado, Taylor Knox… basically the entire pro tour.

👉 Shop Channel Islands on: eBay | Channel Islands Official Website

9. Globe: From Skate to Surf

Hailing from Australia, Globe started in the skate world but had a massive crossover appeal in surfing. Their chunky skate shoes were the preferred footwear for surfers when they weren’t in sandals.

  • Vibe in 2000: Skate-heavy but surf-approved. They were all about progression and had a global feel.
  • Key Products: The Chet Thomas IV and the Taj Burrow signature shoe models were iconic.
  • Team Riders: Taj Burrow, CJ and Damien Hobgood.

10. Oxbow: French Flair in Surfwear

Oxbow was the big European player. With a French heritage, they brought a different aesthetic to the surf world, often blending windsurfing and kitesurfing culture with surfing.

  • Vibe in 2000: European, adventurous, and multi-sport.
  • Key Products: Known for high-quality outerwear and wetsuits, with a unique color palette.
  • Team Riders: Laird Hamilton, the ultimate waterman.

11. Santa Cruz: Legendary Boards and Apparel

With deep roots in skate and surf culture, Santa Cruz and its iconic “Screaming Hand” logo were legendary. While more dominant in skate, their surfboards and apparel had a hardcore, no-nonsense appeal.

  • Vibe in 2000: Gritty, artistic, and authentically Californian.
  • Key Products: Surfboards shaped by legends like Doug Haut and killer apparel featuring Jim Phillips’ iconic artwork.
  • Team Riders: A crew of local NorCal legends.

12. Element: Skate Meets Surf

Similar to Globe, Element was primarily a skate brand but had a huge influence on the broader board-riding culture. Their conscious, nature-focused branding resonated with many surfers.

  • Vibe in 2000: Earthy, conscious, and skate-focused with surf undertones.
  • Key Products: Their skate decks were famous, but their hoodies, tees, and beanies were common at surf spots.
  • Team Riders: Primarily skaters, but their influence was felt across the water.

13. Reef: Footwear and Beach Vibes

Reef was all about the after-surf lifestyle. They dominated the sandal market with their comfortable designs and cheeky marketing (who could forget the Miss Reef calendar?).

  • Vibe in 2000: Laid-back, beach party, and a little bit cheeky.
  • Key Products: The “Sandal with the Bottle Opener” was a game-changer. Their leather sandals were a mark of quality.
  • Team Riders: Rob Machado, Mick Fanning.

14. Firewire: Innovation in Surfboard Tech

Though they would become much more prominent later, the seeds of Firewire Surfboards were being planted around this time. They were challenging the traditional polyurethane construction with new materials and technologies, hinting at the future of surfboard design.

  • Vibe in 2000: Futuristic, innovative, and a bit underground.
  • Key Products: Early epoxy and composite sandwich constructions that offered a different feel from traditional PU boards.

15. Patagonia: Eco-Friendly Surf Gear

Patagonia has always been in a league of its own. While not a “surf brand” in the same vein as Quiksilver, their commitment to quality and environmentalism attracted a dedicated following of surfers who valued durability and ethos over flashy logos.

  • Vibe in 2000: Rugged, environmentally conscious, and anti-corporate.
  • Key Products: Their Synchilla fleeces were post-surf essentials, and they were making early strides in more sustainable boardshorts and wetsuits.

🧢 The Influence of Surf Brands on 2000s Surf Culture and Style

You couldn’t escape the influence of these brands in the 2000s. They dictated everything. The Surf Fashion of the era was defined by them.

  • The Boardshort Arms Race: The primary battleground was boardshorts. Brands fought to have the lightest, stretchiest, and fastest-drying materials. The length dropped to the knee or even below, and the patterns were loud and proud.
  • The Graphic Tee: A simple t-shirt with a brand logo was a statement. It told people which tribe you belonged to.
  • Accessorizing: Shell necklaces, puka shells, and Oakley sunglasses were practically part of the uniform. It was a whole vibe.

This era saw the commercialization of the Surf Lifestyle on a massive scale. But it also led to a cultural reckoning. As one commentator noted, the shift towards corporate ownership eventually led to “selling out,” with “mall stores prioritized over core shops and ‘safe graphics’ replacing ‘risky art.'” The boom of 2000 set the stage for the industry’s later struggles and the eventual “gutting” of its culture.

🌐 How Surf Brands Leveraged Early Internet and Marketing in 2000

Forget social media managers and influencers. In 2000, marketing was a different beast.

  • Surf Films: This was the primary medium. Brands would spend huge budgets to send their teams around the world, creating VHS tapes and DVDs that were pure surf porn. They built legends.
  • Magazines: A full-page ad in Surfer magazine was a huge deal. It was how you announced a new team rider or a new product line.
  • Early Websites: Brand websites were clunky, often built in Flash, but they were our portal into the pro surfing world. Surfline was the go-to for checking the waves, and it was plastered with brand banners.
  • Events: Sponsoring major surf contests like the Pipe Masters or the Bells Beach Pro was essential for legitimacy and visibility.

🏆 Pro Surfers and Their Brand Affiliations in 2000

The connection between a surfer and their sponsor was everything. It was a partnership that defined careers.

Pro Surfer Primary Sponsor (c. 2000) Vibe
Kelly Slater Quiksilver The untouchable champion.
Andy Irons Billabong The passionate, raw-power rival.
Rob Machado Hurley The stylish, free-spirited soul surfer.
Lisa Andersen Roxy The dominant, trailblazing female icon.
Taj Burrow Billabong / Globe The progressive, new-school aerialist.
Mick Fanning Rip Curl The lightning-fast, disciplined competitor.

These affiliations were more than just logos on a board; they were extensions of the surfers’ personalities. Andy Irons was Billabong. Kelly Slater was Quiksilver.

🛠️ Surfboard Technology and Gear Innovations Around 2000

The turn of the millennium was a hotbed for innovation in Surf Gear.

  • Surfboards: While the traditional PU (polyurethane) board still reigned supreme, shapers like Al Merrick were refining shapes to an incredible degree. The focus was on thinner, narrower, and more rockered boards for high-performance surfing. The first whispers of epoxy and alternative constructions (like what Firewire was doing) were starting to get louder.
  • Wetsuits: Neoprene technology was advancing rapidly. Brands like O’Neill and Rip Curl were introducing super-stretch materials, blind-stitched and glued seams, and zipperless entry systems, making cold-water surfing more comfortable than ever.
  • Fins: The removable fin system, pioneered by FCS (Fin Control System), was standard by 2000. This allowed surfers to easily swap out fins to suit different conditions, a massive innovation over the old glassed-on fins.

💡 Quick Tips for Collectors and Nostalgic Surf Fans

Feeling nostalgic? Want to get your hands on some authentic Y2K surf wear?

  1. Hit Up eBay and Etsy: These are your best bets for finding vintage boardshorts, tees, and jackets. Use specific search terms like “Vintage Quiksilver boardshorts 2000s.”
  2. Know Your Logos: Brands changed their logos over the years. Familiarize yourself with the specific logos and tags used in the late 90s and early 2000s to spot authentic gear.
  3. Look for Team Rider Gear: A jacket with “Andy Irons” embroidered on it is a holy grail find. Gear associated with specific pros is highly collectible.
  4. Check the Cut: Remember, everything was baggier. If it looks tailored and slim, it’s probably not from 2000.
  5. Don’t Forget the Hardware: Old surfboards, especially classic models from Channel Islands or …Lost, are amazing collector’s items that tell a story of the era.

🔍 Frequently Asked Questions About Surf Brands in 2000

What were the “Big 3” surf brands in 2000?
The undisputed “Big 3” were Quiksilver, Billabong, and Rip Curl. They were all founded in Australia and dominated the global market, collectively earning $2.8 billion in 2000.

What was the most popular surf clothing style in 2000?
The style was defined by long, baggy boardshorts, oversized graphic t-shirts, chunky skate shoes, and accessories like shell necklaces. Function was important, but a relaxed, slightly rebellious look was key.

Who was the biggest pro surfer in 2000?
Kelly Slater was at the height of his powers and global fame, backed by his long-time sponsor, Quiksilver. However, Andy Irons was his fierce rival and the heart of the Billabong brand, creating one of the greatest rivalries in sports history.

Did any new surf brands emerge around 2000?
Yes! Hurley is a prime example. After splitting from Billabong in 1999, Hurley exploded onto the scene with a fresh energy that perfectly captured the Y2K youth culture.

  • Encyclopedia of Surfing: An incredible digital resource for anything and everything related to surf history, run by the legendary Matt Warshaw.
  • Surfer Magazine Archives: While the print mag is gone, its archives are a treasure trove of photos, articles, and ads from the era.
  • Our own Surf Brand Guides offer deep dives into the history and evolution of many of the brands mentioned here.

Summary of “In 2000, the Big 3 surf brands made $2.8B…” by Ivan Landabaso on LinkedIn.
Summary of “From going surfing to golden showers…” by Pit Viper on Facebook.
Summary of “2000 malibu escape 23lsv for surfing/wake boarding?” on TheMalibuCrew.com.

🎯 Conclusion: Riding the Wave of 2000’s Surf Brands

a man riding a wave on top of a surfboard

Looking back at the year 2000, the surf industry was a vibrant, booming ecosystem fueled by passion, innovation, and culture. The Big 3—Quiksilver, Billabong, and Rip Curl—were the titans, defining not only the market but the very identity of surfing worldwide. Their founder-led spirit, athlete sponsorships, and cultural storytelling created a movement that still echoes today.

But it wasn’t just these giants. Brands like O’Neill, Volcom, Hurley, and Roxy brought diversity, style, and fresh energy, while surfboard innovators like Channel Islands and emerging tech disruptors like Firewire pushed performance to new heights. The year 2000 was a perfect storm of authenticity and commercialization, with surf culture riding the crest of global popularity.

We also saw the seeds of change: the rise of corporate ownership would later challenge the core surf culture, and the digital revolution was just beginning to reshape marketing and community. Yet, the spirit of 2000’s surf brands remains a beacon for new founder-led brands and nostalgic fans alike.

If you’re hunting for that authentic Y2K surf vibe, whether in vintage gear or classic boards, now’s the time to dive in. The culture, community, and storytelling that defined 2000’s surf brands are still alive—just waiting for you to catch the next wave.

📚 Recommended Links for Deep Diving Into Surf History & Shopping

Ready to ride the nostalgia wave or gear up with some classic surf brands? Here are some curated shopping links and resources to get you started:

Shop Iconic Surf Brands from 2000

Books for Surf History Buffs

  • “The Encyclopedia of Surfing” by Matt Warshaw — The definitive surf history resource.
    CHECK PRICE on Amazon

  • “Surfing: A History of the Ancient Hawaiian Sport” by Ben R. Finney and James D. Houston — Dive into the roots of surfing culture.
    CHECK PRICE on Amazon

🔍 Frequently Asked Questions About Surf Brands in 2000


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The most popular surfing brands in 2000 were the Australian giants: Quiksilver, Billabong, and Rip Curl. These brands dominated the market, culture, and pro surfing scene. Their combined revenue was around $2.8 billion, reflecting their massive influence. Each brand had a distinct identity—Quiksilver was polished and professional, Billabong was rebellious and authentic, and Rip Curl was technical and adventurous. Alongside them, brands like O’Neill and Volcom also had strong followings, especially in wetsuits and youth culture.

Which surf brands dominated the market in the early 2000s?

Beyond the Big 3, Hurley emerged as a major player after its split from Billabong in 1999, bringing fresh energy and youth appeal. Roxy revolutionized women’s surfwear, becoming a cultural force. Channel Islands led in surfboard innovation, while Reef dominated the beach footwear segment. The early 2000s were a mix of established giants and exciting newcomers, all pushing surf culture forward.

Since 2000, the surf industry has seen significant shifts:

  • Corporate consolidation: Many brands were acquired by larger corporations, leading to concerns about “selling out” and loss of core surf culture.
  • Digital marketing: The rise of social media and influencers replaced traditional surf films and print ads.
  • Sustainability: Brands like Patagonia and Outerknown have pushed eco-friendly materials and ethical manufacturing.
  • Nostalgia: There’s a renewed interest in vintage styles and founder-led brands that emphasize authenticity.

What surfboard brands were leading in 2000?

Channel Islands Surfboards was the undisputed leader in 2000, shaping boards for legends like Kelly Slater and Rob Machado. Their designs emphasized high-performance, precision shaping. Other notable brands included Lost Surfboards and the emerging Firewire, which began introducing innovative materials and construction techniques that would shape the future of surfboards.

Were there any iconic surf apparel brands in 2000?

Absolutely! Quiksilver, Billabong, Rip Curl, Volcom, Hurley, and Roxy were the iconic surf apparel brands. Their boardshorts, tees, hoodies, and accessories defined the style of the era. The baggy, graphic-heavy aesthetic was unmistakable and remains a defining look of Y2K surf culture.

How did surf brands in 2000 influence modern surfing culture?

The surf brands of 2000 laid the foundation for modern surfing culture by:

  • Creating global surf communities through athlete sponsorships and surf films.
  • Setting style trends that continue to influence surf fashion.
  • Pioneering product innovations in wetsuits, boardshorts, and surfboards.
  • Establishing brand storytelling that connects deeply with surf lifestyle and identity.

Even as the industry evolved, the DNA of these brands still pulses through today’s surf scene.

Many brands from 2000 remain household names:

  • Quiksilver, Billabong, Rip Curl, O’Neill, Volcom, Hurley, Roxy, and Patagonia continue to be major players.
  • Some have changed ownership or shifted focus, but their core products and cultural impact endure.
  • Emerging brands inspired by the founder-led ethos of 2000’s surf culture, like Outerknown and Florence, are gaining traction.

Thanks for riding this wave with us! 🌊 Whether you’re a nostalgic soul or a new surfer hungry for history, the brands of 2000 have stories to tell and style to inspire. Keep surfing smart, stay stoked, and catch you on the next swell! 🤙

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