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Who Owns Billabong in 2024?
Surf Brands™ Exclusive [2024]
Have you ever wondered who owns Billabong, the iconic surf brand? Well, we’ve got the inside scoop for you. In this article, we’ll dive deep into the ownership of Billabong and provide you with all the information you need. So grab your board and let’s ride the waves of knowledge!
Table of Contents
- Quick Answer
- Quick Tips and Facts
- Background: The History of Billabong
- Who Owns Billabong Now?
- The Acquisition of Boardriders
- FAQ
- Conclusion
- Recommended Links
- Reference Links
Quick Answer
Billabong is currently owned by Authentic Brands Group (ABG), a leading licensing company. ABG acquired Boardriders, the parent company of Billabong, Quiksilver, and Roxy, for a whopping $1.3 billion. This acquisition solidified ABG’s position in the surf industry and expanded its portfolio of iconic brands.
CHECK PRICE on: Billabong Products | Quiksilver Products | Roxy Products
Quick Tips and Facts
- Billabong is a globally recognized surf brand known for its high-quality surfwear and accessories.
- Authentic Brands Group (ABG) is a licensing company that owns a diverse portfolio of brands across various industries.
- ABG acquired Boardriders, the parent company of Billabong, Quiksilver, and Roxy, for $1.3 billion.
- The acquisition of Boardriders expanded ABG’s presence in the surf industry and strengthened its position as a leading brand management company.
Background: The History of Billabong
Before we dive into the current ownership of Billabong, let’s take a quick trip down memory lane and explore the brand’s history. Billabong was founded in 1973 on the Gold Coast of Australia by Gordon Merchant and Rena Merchant. The brand quickly gained popularity among surfers for its innovative designs and high-performance surfwear.
Over the years, Billabong expanded its product offerings and became a global leader in the surf industry. The brand’s commitment to quality, style, and sustainability has earned it a loyal following of surf enthusiasts worldwide.
Who Owns Billabong Now?
As of 2024, Billabong is owned by Authentic Brands Group (ABG). ABG is a brand management company that specializes in acquiring and revitalizing iconic brands. With the acquisition of Boardriders, ABG added Billabong, Quiksilver, and Roxy to its impressive portfolio.
ABG’s ownership of Billabong brings new opportunities for the brand’s growth and expansion. The company’s expertise in brand management and global reach will undoubtedly contribute to Billabong’s continued success in the surf industry.
The Acquisition of Boardriders
The acquisition of Boardriders by Authentic Brands Group was a significant milestone in the surf industry. Boardriders, previously known as Quiksilver, had faced financial challenges and filed for bankruptcy in 2016. Oaktree Capital Management acquired the company and rebranded it as Boardriders.
In 2024, ABG saw the potential in Boardriders and made a bold move to acquire the company for $1.3 billion. This strategic acquisition allowed ABG to strengthen its position in the surf industry and expand its portfolio of iconic brands.
With Billabong, Quiksilver, and Roxy under its umbrella, ABG has become a powerhouse in the surfwear market. The company’s commitment to preserving the heritage and authenticity of these brands ensures that they will continue to thrive in the ever-evolving world of surfing.
FAQ
Who bought out Billabong?
Billabong was bought out by Authentic Brands Group (ABG) in 2024. ABG acquired Boardriders, the parent company of Billabong, Quiksilver, and Roxy, for $1.3 billion.
Read more about “Is Billabong Still Popular in 2024?”
Who is the owner of Billabong?
The current owner of Billabong is Authentic Brands Group (ABG), a leading brand management company.
Read more about “Who Owns Quiksilver in 2024? …”
Does Quiksilver own Billabong?
No, Quiksilver does not own Billabong. Both brands are now owned by Authentic Brands Group (ABG).
Read more about “Who Owns Billabong and Quiksilver in 2024?”
Is Volcom owned by Billabong?
No, Volcom is not owned by Billabong. Volcom is a separate brand that is owned by Authentic Brands Group (ABG).
Read more about “Who are Billabong’s Competitors? …”
Conclusion
In conclusion, Billabong is now owned by Authentic Brands Group (ABG), a brand management company with a diverse portfolio of iconic brands. The acquisition of Boardriders, the parent company of Billabong, Quiksilver, and Roxy, solidified ABG’s position in the surf industry and expanded its reach in the global market.
As a surf enthusiast, you can trust that Billabong’s commitment to quality and style remains unwavering under ABG’s ownership. So grab your board, ride the waves, and embrace the spirit of adventure with Billabong!
CHECK PRICE on: Billabong Products | Quiksilver Products | Roxy Products