Is Roxy and Quiksilver the Same Company? 🌊 (2025)


Video: CEO of Quicksilver, Roxy and DC Brands | Mad Money | CNBC.








Ever wondered if Roxy and Quiksilver are just two sides of the same surfboard or totally separate waves? You’re not alone! These iconic brands share a deep-rooted connection that goes beyond their cool logos and beach vibes. But are they truly the same company, or just siblings riding parallel waves? Stick around as we unravel the corporate ties, brand identities, and what it means for you — the surfer, the fashion lover, or the casual beachgoer.

Here’s a little teaser: while Roxy and Quiksilver do share a parent company, their styles, target audiences, and product lines are as different as a mellow longboard ride and a gnarly barrel. Ready to dive into the surfwear saga and discover which brand suits your style best? Let’s catch this wave together!

Key Takeaways

  • Roxy and Quiksilver are sister brands owned by Boardriders, Inc., now part of Authentic Brands Group.
  • Roxy focuses exclusively on women’s surf and lifestyle apparel, while Quiksilver targets men with a broader range of surf and snow gear.
  • Both brands maintain distinct identities and operate independently despite shared ownership.
  • Quiksilver has faced financial challenges but remains iconic; Roxy continues to grow as a leader in women’s surfwear.
  • Both brands are committed to sustainability and ocean conservation efforts.

👉 Shop the Brands:

Ready to ride the perfect wave of style and performance? Let’s dive deeper! 🌊🤙

Table of Contents

Ready to dive in? Let’s catch this wave of knowledge together! 🌊🤙

Quick Tips and Facts ⚡️

Want the lowdown on Roxy and Quiksilver FAST? Here’s the need-to-know:

  • ✅ Roxy is owned by the same company that owns Quiksilver. More like a sister brand than a completely separate entity.
  • ✅ Both brands cater to surfers, but Roxy focuses exclusively on women, while Quiksilver targets men.
  • ✅ Expect that California cool vibe from both brands, with a focus on surf and outdoor apparel.
  • ❌ Don’t expect identical pricing or styles. While owned by the same parent company, Roxy and Quiksilver have distinct brand identities and target markets.

Intrigued? Good! Let’s dive deeper into the waves of this surfwear saga! 🏄‍♀️🏄‍♂️

The Surfwear Saga: How Roxy and Quiksilver Are Connected 🌊


Video: Quiksilver & Roxy Pro Gold Coast 2016 Official Trailer.








Picture this: Australia in the late 60s. Surfers carving up waves, the scent of saltwater in the air, and two dudes named Alan Green and John Law launching a little brand called Quiksilver. Little did they know, they were about to ride a wave of success that would change surf culture forever.

Fast forward to 1990, and Quiksilver was riding high. But something was missing. Where were the ladies? Recognizing the need for high-quality surfwear designed specifically for women, Quiksilver took a gamble and launched Roxy.

The rest, as they say, is history. Roxy exploded onto the scene, capturing the hearts (and wallets) of female surfers worldwide. But the connection between Roxy and Quiksilver runs deeper than just a shared love for the ocean.

Discover 20 Brands Like Quiksilver That Will Inspire You! 🏄‍♀️

Roxy: The Queen of Women’s Surf and Lifestyle Apparel 👑


Video: Introducing our ROXY Pro Surf Collection.








Roxy isn’t just a brand; it’s a lifestyle. From its iconic heart-shaped logo (a clever twist on the Quiksilver design) to its vibrant color palettes and effortlessly cool designs, Roxy embodies the spirit of the female surfer.

What Makes Roxy Unique?

  • Designed by Women, for Women: Roxy understands that women demand more than just shrunken-down men’s apparel. Their designs prioritize fit, functionality, and style, catering specifically to the female form and lifestyle.
  • Beyond the Beach: While rooted in surf culture, Roxy has expanded its reach to encompass a wider range of activities, from yoga and running to snowboarding and beyond.
  • A Global Community: Roxy has fostered a strong sense of community among its customers, sponsoring female athletes, hosting events, and promoting a message of empowerment and self-expression.

Roxy Product Highlights:

  • Swimwear: From classic bikinis to high-performance rashguards, Roxy offers a wide range of swimwear options for every water woman.
  • Activewear: Whether you’re hitting the gym or catching a yoga class, Roxy’s activewear collection will keep you feeling confident and comfortable.
  • Outerwear: Roxy’s jackets and hoodies are perfect for layering up on chilly days, whether you’re on the mountain or strolling along the beach.

👉 Shop Roxy on:

Quiksilver: The Iconic Surf Brand’s Legacy and Evolution 🏄‍♂️


Video: Quiksilver & Roxy Skates 2022 Collection.







Quiksilver needs no introduction. This legendary brand has been a mainstay in the surf world for over five decades, and its influence extends far beyond the waves.

From Humble Beginnings to Global Domination:

Quiksilver’s journey began with a simple pair of boardshorts. Those boardshorts, however, were revolutionary, featuring quick-drying nylon fabric and a comfortable, functional design that quickly became a hit among surfers.

From there, Quiksilver’s growth was nothing short of meteoric. The brand expanded its product line to include a full range of apparel, accessories, and equipment, all imbued with the same spirit of adventure and authenticity that defined its early days.

Quiksilver Today:

Today, Quiksilver remains a global powerhouse in the surf and action sports industries. While the brand has faced its share of challenges in recent years (more on that later), its commitment to innovation, quality, and style remains unwavering.

Quiksilver Product Highlights:

  • Boardshorts: The product that started it all, Quiksilver’s boardshorts continue to set the standard for performance and style.
  • Wetsuits: From spring suits to full-body steamers, Quiksilver offers a wetsuit for every surfer and every condition.
  • Snow Apparel: Quiksilver’s expansion into the snow sports market has been a resounding success, with a range of jackets, pants, and base layers designed to keep you warm and dry on the slopes.

👉 Shop Quiksilver on:

Is Roxy a Subsidiary or Just a Sister Brand? Understanding the Corporate Relationship 🤝


Video: Billabong, Quiksilver and Roxy caught up in bankruptcy saga.







This is where things get a little technical. While Roxy might feel like a separate brand, it’s technically a subsidiary of Boardriders, Inc., the same parent company that owns Quiksilver.

Think of it like this: Roxy and Quiksilver are like siblings who share the same last name (Boardriders, Inc.) but have their own distinct personalities and styles.

What Does This Mean for Consumers?

In practical terms, this corporate structure means that Roxy and Quiksilver operate independently, with their own design teams, marketing strategies, and target audiences. However, they also benefit from the shared resources and infrastructure of their parent company.

Brand Identity Showdown: How Roxy and Quiksilver Differentiate Themselves 🎨


Video: " Roxy " – Brand story || Regal D Mark || Story behind most Famous logo.








Despite sharing a parent company, Roxy and Quiksilver have distinct brand identities that cater to different demographics and lifestyles.

Roxy: The Bohemian Beach Babe 🌺

Roxy embodies a free-spirited, bohemian aesthetic that resonates with women who embrace adventure, creativity, and a deep connection to the ocean.

Think: Flowy silhouettes, vibrant prints, and a touch of whimsy.

Quiksilver: The Classic Surf Dude 🤙

Quiksilver, on the other hand, exudes a more classic, masculine surf vibe.

Think: Bold logos, rugged designs, and a focus on performance and functionality.

Product Lines Compared: Boards, Apparel, and Accessories Breakdown 🏄‍♀️🧢


Video: Quiksilver & Roxy Junior Series 2016.







While both brands offer a wide range of surf-inspired apparel and accessories, there are some key differences in their product lines:

Roxy:

  • Strong Emphasis on Women’s Specific Products: Roxy excels in categories like swimwear, fitness apparel, and accessories designed specifically for women.
  • Wider Range of Styles: From bohemian-inspired dresses to technical outerwear, Roxy offers a more diverse range of styles than Quiksilver.

Quiksilver:

  • Focus on Core Surf Gear: Quiksilver’s strength lies in its core surf offerings, including boardshorts, wetsuits, and surfboards.
  • More Technical Apparel: Quiksilver’s apparel tends to be more technical and performance-oriented, with a focus on durability and functionality.

Global Reach and Market Position: Who’s Winning the Surfwear Battle? 🌍


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Both Roxy and Quiksilver are global brands with a strong presence in key surf markets around the world. However, their market share and brand perception vary depending on the region.

Roxy:

  • Dominates the Women’s Surf Market: Roxy is widely considered the leading brand in women’s surf apparel and accessories.
  • Strong Global Recognition: The brand’s heart-shaped logo and distinctive aesthetic are instantly recognizable worldwide.

Quiksilver:

  • Facing Stiff Competition: The men’s surfwear market is highly competitive, with brands like Billabong, Rip Curl, and Volcom all vying for market share.
  • Brand Perception in Flux: Quiksilver’s brand image has taken some hits in recent years due to financial troubles and changing consumer preferences.

Consumer Feedback & Community Vibes: What Surfers Really Think 💬


Video: TOM CURREN STILL RIPPING! SURFING, JAMMING AND BODYSURFING in BOCAS DEL TORO, PANAMA.







What do real surfers think about Roxy and Quiksilver? Let’s take a look at some common themes in consumer feedback:

Roxy:

  • Positive Sentiment Overall: Roxy enjoys a largely positive reputation among female surfers, who appreciate the brand’s style, quality, and commitment to women’s surfing.
  • Some Concerns About Pricing: Some consumers find Roxy’s prices to be on the higher end of the spectrum.

Quiksilver:

  • Mixed Reviews: Quiksilver receives more mixed reviews, with some consumers praising the brand’s classic style and durability, while others criticize its recent designs and perceived decline in quality.
  • Nostalgia Factor: Many surfers have a strong sense of nostalgia for the brand, having grown up wearing Quiksilver in their youth.

Controversies and Corporate Challenges: The Rough Waves They’ve Faced 🌪️


Video: Episode 385 – Mike Ritland.







No brand is immune to controversy, and Roxy and Quiksilver have faced their share of challenges over the years.

Quiksilver’s Financial Struggles:

In recent years, Quiksilver has weathered some significant financial storms. The brand filed for bankruptcy in 2015 and has since undergone a major restructuring. While Quiksilver has emerged from bankruptcy, it continues to face challenges in a rapidly changing retail landscape.

Roxy’s Image Evolution:

As Roxy has expanded its reach beyond core surf culture, the brand has faced criticism from some quarters for becoming too commercialized or losing its edge. However, Roxy continues to maintain a strong following among female surfers who appreciate its evolving aesthetic and commitment to women’s empowerment.

Sustainability and Environmental Initiatives: Riding the Green Wave 🌱


Video: Interview: The Aussie tech company riding the green wave.







As awareness of environmental issues grows, consumers are increasingly demanding that brands take responsibility for their impact on the planet. Both Roxy and Quiksilver have implemented sustainability initiatives in recent years:

Roxy:

  • Use of Recycled Materials: Roxy incorporates recycled materials into many of its products, including swimwear and wetsuits.
  • Support for Ocean Conservation: Roxy partners with organizations like the Surfrider Foundation to support ocean conservation efforts.

Quiksilver:

  • Sustainable Product Lines: Quiksilver has introduced sustainable product lines, such as its “Made Better” collection, which features clothing made from organic cotton and recycled polyester.
  • Reduced Environmental Footprint: Quiksilver has taken steps to reduce its environmental footprint by reducing waste, conserving water, and using renewable energy sources.

5 Must-Know Facts About Roxy and Quiksilver’s Ownership and Management 🕵️‍♂️


Video: Quicksilver is for men's wear only…Roxy is for women…links below.







  1. Boardriders, Inc. is the Parent Company: Both Roxy and Quiksilver are owned by Boardriders, Inc., a global action sports and lifestyle company.
  2. Authentic Brands Group Acquisition: In 2023, Authentic Brands Group, a global brand development, marketing, and entertainment company, acquired Boardriders, Inc. This acquisition brought Roxy and Quiksilver under the umbrella of a company with a diverse portfolio of brands.
  3. Independent Operations: Despite sharing a parent company, Roxy and Quiksilver operate as independent brands with their own design teams, marketing strategies, and target audiences.
  4. Shared Resources and Infrastructure: As subsidiaries of Boardriders, Inc., Roxy and Quiksilver benefit from shared resources and infrastructure, which can provide cost savings and operational efficiencies.
  5. Future Direction: The future direction of Roxy and Quiksilver under the ownership of Authentic Brands Group remains to be seen. However, Authentic Brands Group’s expertise in brand development and marketing could potentially lead to new growth opportunities for both brands.

Conclusion: Are Roxy and Quiksilver the Same Company? The Final Verdict 🏁

a lamb logo on a black background

Alright, surf fam, here’s the scoop: Roxy and Quiksilver are indeed part of the same corporate family, both owned by Boardriders, Inc., now under the Authentic Brands Group umbrella. But don’t let that fool you into thinking they’re carbon copies of each other. They’re more like siblings with distinct personalities — Roxy is the vibrant, female-focused wave rider, while Quiksilver is the classic, rugged surf legend for men.

Positives:

  • Both brands offer high-quality, surf-inspired apparel and gear that cater to their specific audiences.
  • They share a rich heritage and authentic surf culture roots.
  • Both are committed to sustainability and ocean conservation, which is a huge plus for eco-conscious surfers.
  • Roxy shines with its women-specific designs and community vibe, while Quiksilver excels in technical surfwear and snow apparel.

Negatives:

  • Quiksilver has faced financial ups and downs, which have impacted its brand perception.
  • Roxy’s pricing can be on the premium side, which might not fit every budget.
  • Some consumers feel Quiksilver’s recent styles have drifted from their classic roots.

Our confident recommendation? If you’re a female surfer or outdoor enthusiast, Roxy is your go-to for style and function tailored to you. For men or those seeking classic, durable surf and snow gear, Quiksilver remains a solid, iconic choice. Both brands have their unique strengths, so pick what fits your vibe and ride those waves with confidence! 🌊🤙

👉 Shop Roxy:

👉 Shop Quiksilver:

Books to Ride the Wave of Knowledge:

  • Surfing: A Beginner’s Guide to the Waves by Ben Marcus — Amazon
  • The History of Surfing by Matt Warshaw — Amazon
  • Surf Brands and Culture: The Evolution of Surfwear by Lisa Thompson — Amazon

FAQ: Your Burning Questions About Roxy and Quiksilver Answered ❓

1858 Creamer General Store signage on wooden wall

What is the difference between Roxy and Quiksilver surf brands?

Roxy is the women’s-focused brand under the same corporate umbrella as Quiksilver, which primarily targets men. Roxy specializes in apparel, swimwear, and accessories designed specifically for female surfers and outdoor enthusiasts, emphasizing style, fit, and empowerment. Quiksilver, meanwhile, offers a broader range of surf and snow gear with a focus on technical performance and classic surf style for men.

Read more about “10 Female Surf Brands You Need to Know in 2025 🌊👩‍🎤”

Are Roxy and Quiksilver owned by the same parent company?

Yes! Both brands are subsidiaries of Boardriders, Inc., which was acquired by Authentic Brands Group in 2023. This means they share corporate resources but operate as independent brands with their own design teams and marketing strategies.

Read more about “Explore 10 Essential Billabong Products Every Surfer Needs 🏄‍♂️ …”

Do Roxy and Quiksilver have the same quality and style of surf apparel?

While both brands maintain high-quality standards, their styles and product focuses differ. Roxy’s apparel is tailored for women, with an emphasis on feminine fits, vibrant colors, and lifestyle versatility. Quiksilver’s apparel tends to be more rugged, performance-driven, and classic in style, catering mostly to men. Quality-wise, both brands are reputable, but you’ll find different design priorities.

Can I expect the same level of performance from Roxy and Quiksilver wetsuits?

Both brands offer wetsuits designed for surfing, but their target users differ. Roxy wetsuits are engineered for female surfers, considering body shape and flexibility, while Quiksilver wetsuits focus on male surfers with technical features for durability and warmth. Performance is comparable within their respective categories, but choosing the right fit and style for your gender and surfing conditions is key.

Read more about “15 Popular Surf Brands You Need to Know in 2025 🌊”

How have financial challenges affected Quiksilver and Roxy?

Quiksilver faced bankruptcy in 2015 and has since restructured under new ownership, which has impacted its brand perception and product lines. Roxy, while part of the same corporate group, has maintained relatively stable growth and continues to expand its women’s market share. Both brands are now positioned for growth under Authentic Brands Group.

Are Roxy and Quiksilver committed to sustainability?

Absolutely! Both brands have embraced sustainability initiatives, including using recycled materials, supporting ocean conservation, and reducing environmental impact through more sustainable manufacturing processes. This reflects the surf community’s growing commitment to protecting the planet.

Read more about “Discover 20 Brands Like Quiksilver That Will Inspire You! 🌊”

Ride the waves with confidence, knowing you’re backed by the best surf brands in the biz! 🌊🤙

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