Is Roxy Still a Brand? 7 Reasons Why You Should Ride This Wave [2024] 🏄‍♀️


You might be wondering: is Roxy still a brand? Has the iconic surf company lost its wave? Well, we’ve got news for you – not only is Roxy still a brand, but it’s thriving! Think back to the 90s, a time when women’s surf options were limited. Roxy changed the game by creating stylish, functional surfwear, and they haven’t slowed down since. From the beach to the mountains and everywhere in between, Roxy has evolved into a global lifestyle brand with a commitment to sustainability, female empowerment and adventure. Dive in and discover why Roxy is still a force to be reckoned with!

Quick Answer

  • Yes, Roxy is still a strong and relevant brand!
  • Roxy offers a wide range of apparel and accessories for women, going beyond surfwear. Check out their swimwear, snow gear, backpacks, hoodies, graphic tees, dresses, and jumpsuits.
  • Roxy is known for its commitment to sustainability and contributing to a better world for ocean lovers.
  • Roxy is a brand that empowers women to embrace their adventurous spirits and live life to the fullest.

Want to explore Roxy’s products even further? We’ve got you covered!

Table of Contents

Quick Tips and Facts

  • Yes, Roxy is still a thriving brand! They haven’t wiped out! 🌊
  • Roxy is a global brand offering a wide range of apparel and accessories, not just for surfing. 🏄‍♀️
  • They are committed to sustainability. 🌎 Check out their latest initiatives!
  • Roxy actively engages with its community. Join the Roxy Girl Club! 👯‍♀️

Roxy’s History: From Surf Roots to Global Brand

people on beach during daytime

Back in 1990, two surf enthusiasts, Bob McKnight and Danny Kwock, decided to ride a new wave – a women’s surf brand. They already had the wildly popular Quiksilver under their belts, so Roxy was born with the same adventurous spirit, but with a distinctly feminine touch. 🌺

The Early Days: Making Waves in Women’s Surfwear

Imagine the scene: the early 90s, surf culture booming, but the options for women? Limited, to say the least. Roxy changed the game. They didn’t just shrink down men’s boardshorts; they created stylish and functional surfwear designed by women, for women.

From those first iconic boardshorts, Roxy expanded to wetsuits, swimwear, and eventually, a full clothing line. They tapped into something powerful – the desire for adventure and self-expression that resonated with women worldwide. 🌎

Growth and Evolution: Beyond the Surf

Fast forward to today, and Roxy is a global lifestyle brand. They offer everything from snow gear to backpacks, always staying true to their surf-inspired roots.

Roxy’s Products: More Than Just Swimsuits

Video: ROXY Active Swim – Dive In & GO!

Let’s be real, Roxy built their reputation on those iconic boardshorts and swimsuits. But these days? We’re talking a whole lifestyle brand, baby!

1. Surfwear: Riding the Waves in Style 🏄‍♀️

Roxy’s surfwear is where performance meets fashion. Think high-tech materials, flattering cuts, and designs that scream “ocean-ready.”

2. Clothing: From Beach to Street 🌴➡️🏙️

From comfy hoodies and graphic tees to flowy dresses and jumpsuits, Roxy’s clothing line embodies that effortlessly cool, beachy vibe.

Ready to explore more of Roxy’s style? Dive into our Surfer Style Women’s Clothing 2024 guide!

3. Accessories: Completing the Look

No Roxy outfit is complete without the perfect accessories! From hats and bags to jewelry and shoes, they’ve got everything you need to express your unique style.

Pro Tip: Check out their limited-edition collaborations for some truly unique pieces!

Roxy’s Brand Identity: The Spirit of Adventure

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Roxy isn’t just selling clothes; they’re selling a feeling. A sense of freedom, adventure, and female empowerment.

1. Embracing the Female Surfer

From day one, Roxy has championed women in surfing. They sponsor some of the top female surfers in the world and actively support grassroots initiatives to get more girls on boards.

2. A Community of Ocean Lovers

Roxy has cultivated a strong community around their brand. They host events, support environmental causes, and encourage women to live their best lives, both in and out of the water.

3. Style That Reflects a Lifestyle

Roxy’s designs are all about effortless style with a touch of that carefree, beachy vibe.

Roxy’s Sustainability Efforts: Making Waves for the Planet


Roxy’s commitment to sustainability is a key part of what makes them a leader in the surf and lifestyle industry. Here are some initiatives that demonstrate their passion for a better planet:

  • Recycled Materials: Roxy actively incorporates recycled materials into their clothing and accessories. Look out for pieces made from recycled plastic bottles, organic cotton, and other eco-friendly materials.
  • Ocean Conservation: They partner with organizations dedicated to ocean conservation and cleanup efforts, like Surfrider Foundation. Part of their profits go towards supporting these initiatives.
  • Fair Labor Practices: Transparency and ethical labor practices are important to Roxy. They work to ensure their supply chain adheres to fair labor standards and promotes safe working conditions.

These are just a few examples of how Roxy is making a difference in the sustainable fashion arena. It’s clear they’re not just talking the talk; they’re walking the walk.

Roxy’s Competitors: Who’s Riding the Same Wave?

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The world of surf-inspired fashion is a competitive one. Here are a few brands catching the same wave as Roxy:

  • Billabong: An Australian brand known for its surfwear and laid-back style.
  • Rip Curl: Another Aussie brand specializing in high-performance surfwear and wetsuits.
  • O’Neill: A California-based brand with a long history in surf and snow apparel.
  • Volcom: Known for its edgy style and skateboarding roots.

Want to learn more about these surf brands? Check out our Surf Brand Guides!

Roxy’s Future: Staying Relevant in a Changing World

Video: Roxy Deserved Better.

Roxy is a brand that continuously evolves and stays ahead of the curve. They are embracing the future of fashion and technology with:

  • Innovative Designs: Roxy focuses on developing innovative and functional designs that cater to the needs of the modern-day adventurous woman. They are constantly experimenting with new fabrics, cuts, and technologies.
  • Digital Marketing: Roxy is savvy in the digital space, using social media, influencer collaborations, and online campaigns to reach their target audience and build a strong community.
  • Sustainability Leadership: Roxy is committed to expanding their sustainable practices and becoming a leader in the responsible fashion movement. They are always seeking ways to reduce their environmental footprint and promote ethical sourcing.

Roxy is demonstrating a forward-thinking approach, continuing to ride the waves and evolve in this ever-changing world.


person standing on sea shore during golden hour

So, is Roxy still a brand? Absolutely! They’ve ridden the waves for over three decades and continue to carve out a space as a leading global lifestyle brand for women who embrace adventure and style.

Even if you’re not a surfer, Roxy offers a wide range of apparel and accessories that capture that breezy, beachy vibe. And let’s not forget their commitment to sustainability – a major plus in today’s world.

Think of Roxy as your one-stop shop for everything you need to live a life fuelled by passion and adventure, whether it’s hitting the waves, exploring new places, or just making the most of every day. 🌊🌎

👉 Shop Roxy on:

👉 Shop Roxy’s Competitors on:

Learn More about Surfing with these Books:

  • “Surfing: A History” by David Davis Amazon Link
  • “The Ultimate Guide to Surfing” by Bob McTavish Amazon Link


people and camel at beach during daytime

Does Roxy brand still exist?

Yes, Roxy is still very much alive and thriving! They are a global brand with a strong online presence and a dedicated following.

Read more about “What Brands Does Quiksilver Own? …”

What company bought out Roxy?

Roxy was originally founded by Quiksilver, but in 2018, Authentic Brands Group (ABG) acquired Roxy, along with Quiksilver and several other brands. ABG is a brand management company that owns a portfolio of well-known brands across various industries.

What is Authentic Brands Group?

ABG is a brand management company that owns a diverse portfolio of brands, including Roxy, Quiksilver, Reebok, Forever 21, Nautica, Juicy Couture, and many more.

Read more about “Who are Quiksilver Competitors? …”

Is Roxy a brand?

Absolutely! Roxy is a recognized and established clothing brand, particularly associated with surf and lifestyle fashion for women.

Read more about “Ride the Waves in Style: Surfer Style Women’s Clothing … 🌊👚”

Who is the owner of Roxy swimwear?

As mentioned earlier, Authentic Brands Group (ABG) owns Roxy and all its products, including its swimwear line.

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