What Were the Top Surf Brands in 90s Australia? [2023]

As an expert team of surfers, we've been around for a while and have witnessed the evolution of surf brands over the years. During the 90s, surf brands were an essential part of Australian culture, representing the laid-back and adventurous way of life. In this blog, we will be diving into the world of surf brands in 90s Australia, discussing the most popular and memorable brands that shaped the surf industry and why they were so iconic.

Popular Surf Brands of the 90s

Billabong

Billabong is a classic surf brand that is synonymous with Australian surf culture. Established in the 70s, the brand gained immense popularity in the 90s due to its funky and unique designs. Billabong had a wide range of products, including surfboards, wetsuits, and apparel that catered to all kinds of surfers. Its bright and bold patterns were the go-to for buyers. Today, the brand is still extremely popular and remains a relevant force in the surf industry.

Rip Curl

Rip Curl is another iconic surf brand that emerged in the 60s and became a household name in the 90s. Featuring their world-famous wetsuits along with unique and surf-inspired apparel, the brand dominated the surf market with its top-class products and unique styles. With surf-inspired and athletic clothing, Rip Curl provided customers with a comfortable yet trendy fashion choice. It remains a brand that is still making waves.

Quiksilver

Quiksilver is one of the biggest names in surf brands that made its name in the 90s as a leading lifestyle brand catering to surfers and outdoor enthusiasts. The brand was known for its innovative surfwear designs, which embodied comfort and performance, and it quickly gained endorsements from renowned professional surfers. Quiksilver became a favorite among surfers due to their breathable and lightweight apparel that featured vibrant and bold designs. Even today, it remains one of the most popular brands, favored by surfers worldwide.

Ocean and Earth

Ocean and Earth, one of Australia's largest surf companies, is known for its innovative products and designs. The brand was founded in the 70s in Victoria and continued to evolve in the 90s with its comprehensive range of surf equipment and accessories. Its unique designs and high-quality surf gear led the brand to become one of the most popular surf brands of the 90s.

ONeill

ONeill is an American surf brand that emerged in the 50s and quickly became a popular choice for surfers in the 90s. They excelled in producing wetsuits that provided insulation and protection against harsh weather conditions. ONeill was also known for its fashionable surfwear and comfortable footwear. Today, the brand remains a top contender in the global surf industry, known for its innovative and high-quality products.

Other Popular Brands

Roxy

Roxy is part of the Quiksilver brand and was launched in the 90s as the go-to surf brand for female surfers. The brand offered trendy and stylish surfwear for women, taking the surf industry by storm and quickly becoming a household name. Today Roxy still caters to women and is a popular source for beachwear and accessories.

Rusty

Rusty is a brand that emerged in the 80s and gained immense popularity during the 90s. The brand offered a range of innovative designs and products, from wetsuits to surfboards, catering to both professional and casual surfers. Rusty became famous for its artistic surfboard designs and innovative technological advancements in surf gear and surf clothing.

Hot Tuna

Hot Tuna from Quiksilver, was established in the 60s and gained immense popularity in the 90s. The brand was known for its affordable and high-quality surfwear products that were popular with the younger generation of surfers. Their designs were fresh, young and playful and quickly became a fashion statement within the surf culture.

Globe

Globe is an Australian surf shoe brand that rose to popularity in the 90s. They offered an innovative range of surf shoes that provided both comfort and protection for surfers. They also offered a wide range of stylish apparel and accessories. The brand's unique style, durable products, and affordability made it one of the most favored brands of the time.

FAQ

What was the first Australian surf brand?

The first Australian surf brand is believed to be Kahunas Surf Gear, established in the early '60s in Queensland. It was a small, family-run business that catered to the surf community in the local area. Kahunas Surf Gear offered a range of surf products, including surfboards and accessories, that remain a popular choice for surfers in Australia.

What was the surf brand of the 90s?

Surf brands were an integral part of Australian culture in the 90s. The most popular and memorable brands that shaped the surf industry at the time included Billabong, Rip Curl, Quiksilver, Ocean and Earth, Roxy, Rusty, Hot Tuna, and Globe.

What Australian clothes brands are surf?

The Australian surf industry is filled with a variety of unique and popular brands that cater to surf enthusiasts. Some of the top Australian clothes brands that are surf-inspired include Billabong, Rip Curl, Roxy, and Rusty. These brands offer a wide range of surfwear and beachwear that embody the spirit of the surf culture in Australia.

Quick Tips and Facts

• The 90s era saw the height of surf culture and saw the emergence of many popular surf brands that remain relevant today.

• Australian surf brands became synonymous with the surf industry and gained immense popularity due to their unique and innovative designs.

• The most popular surf brands of the 90s include Billabong, Rip Curl, Quiksilver, Ocean and Earth, Roxy, Rusty, Hot Tuna, and Globe.

• Many of the popular surf brands of the time offered a wide range of products, including surfboards, wetsuits, surfwear, and accessories.

• The surfwear designs of the 90s were vibrant, bold, and innovative, embodying the free-spirited and adventurous nature of the Australian surf culture.

• Billabong was known for its funky and unique designs while Rip Curl offered world-famous wetsuits and surf-inspired apparel.

• Quiksilver became a leading lifestyle brand catering to surfers and outdoor enthusiasts, and ONeill specialized in producing wetsuits that provided insulation and protection against harsh weather conditions.

• Ocean and Earth offered a comprehensive range of surf equipment and accessories, and Roxy catered to female surfers, offering trendy and stylish surfwear for women.

• Rusty offered an innovative range of products from wetsuits to surfboards and catered to both professional and casual surfers.

• Hot Tuna offered affordable and high-quality surfwear products while Globe excelled in producing surf shoes that provided both comfort and protection for surfers.

As an expert team of surfers, we hope this blog has been informative and provided insight into the world of surf brands in 90s Australia. Make sure to check out the links included in this blog for more information on the top surf brands of the time.

Our top pick of the 90's surf brands is Quiksilver for their innovative design and range of surfwear products that catered to surfers and outdoor enthusiasts.