Who Owns Boardriders Inc? [2024]

Video: Great white shark chases surfers up rock-shelf in Australia.

Did you know that Boardriders Inc. is the parent company of popular surf brands like Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders? In this article, we’ll dive deep into the ownership of Boardriders Inc., exploring its history, acquisitions, and the companies that fall under its umbrella. So grab your surfboard and let’s ride the waves of knowledge!

Quick Answer

Boardriders Inc. is currently owned by Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company. ABG officially closed the purchase of Boardriders in 2023, acquiring all the brands under its portfolio, including Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders.

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Quick Tips and Facts

Boardriders Inc. is the parent company of popular surf brands like Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders.
Authentic Brands Group (ABG) is the current owner of Boardriders Inc.
ABG acquired Boardriders Inc. in 2023, closing the deal for $1.25 billion.
The Boardriders portfolio generates approximately $1.7 billion in revenue.
Liberated Brands, O5 Apparel, Aldo, and Wiesner Products are some of the companies that have taken on licenses for specific brands under Boardriders Inc.

Background: The Journey of Boardriders Inc.

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To understand who currently owns Boardriders Inc., let’s take a trip down memory lane and explore the history of this iconic surf company.

Boardriders Inc. was originally founded in 1969 by Alan Green and John Law in Torquay, Australia. The company started as a small surf shop called “Quiksilver,” selling innovative boardshorts designed for surfers. Over the years, Quiksilver gained popularity and expanded its product line to include apparel, accessories, and equipment for surfers and other board sports enthusiasts.

In 1990, Quiksilver acquired another surf brand called “Roxy,” which was specifically targeted towards female surfers. This acquisition marked the beginning of Boardriders Inc.’s journey towards becoming a global powerhouse in the surf industry.

Over the next few decades, Boardriders Inc. continued to grow and acquire other well-known surf brands. In 1999, they acquired “DC Shoes,” a leading skateboarding footwear and apparel brand. This acquisition allowed Boardriders Inc. to diversify its product offerings and tap into the skateboarding market.

In 2005, Boardriders Inc. made a significant move by acquiring “Billabong,” one of its biggest competitors in the surf industry. This acquisition further solidified Boardriders Inc.’s position as a dominant player in the global surf market.

Throughout its journey, Boardriders Inc. has remained committed to its core values of authenticity, innovation, and performance. The company’s brands have become synonymous with the surf and action sports lifestyle, attracting a loyal customer base worldwide.

The Acquisition by Authentic Brands Group

Video: Q&A: Boardriders with Bob McKnight.

In 2023, Boardriders Inc. underwent a significant ownership change. Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, officially closed the purchase of Boardriders Inc. ABG acquired all the brands under the Boardriders Inc. portfolio, including Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders.

The deal was valued at a whopping $1.25 billion, highlighting the immense value and potential of the surf brands under Boardriders Inc. ABG recognized the strong market presence and brand equity of these surf brands and saw an opportunity to further expand their reach and influence.

With the acquisition of Boardriders Inc., ABG solidified its position as a major player in the global surf and action sports industry. The addition of iconic brands like Quiksilver, Billabong, and Roxy to ABG’s portfolio further diversified their brand offerings and opened up new avenues for growth and collaboration.

Companies Under Boardriders Inc.

Video: We Are Boardriders.

Now that we know who owns Boardriders Inc., let’s take a closer look at the companies that fall under its umbrella. Here are some of the brands that are part of the Boardriders Inc. family:

Quiksilver: Founded in 1969, Quiksilver is one of the most recognized surf brands in the world. Known for its innovative boardshorts and apparel, Quiksilver caters to surfers and board sports enthusiasts.
Billabong: Founded in 1973, Billabong is another iconic surf brand that offers a wide range of apparel, accessories, and wetsuits. Billabong’s products are designed for surfers who seek style, comfort, and performance.
Roxy: Launched in 1990, Roxy is a women’s surf brand that offers a diverse range of apparel, swimwear, and accessories. Roxy celebrates the spirit of female surfers and empowers women to embrace their passion for the ocean.
RVCA: RVCA is a unique surf and skate brand that combines art, music, and fashion. Known for its distinctive logo and creative collaborations, RVCA appeals to individuals who appreciate the intersection of various art forms.
DC Shoes: DC Shoes is a leading skateboarding footwear and apparel brand that was acquired by Boardriders Inc. in 1999. DC Shoes offers high-quality products designed for skateboarders and streetwear enthusiasts.
Element: Element is a skateboarding and streetwear brand that focuses on sustainability and environmental consciousness. The brand offers a wide range of apparel, footwear, and accessories for skateboarders and urban explorers.
VonZipper: VonZipper is an eyewear brand that specializes in sunglasses and goggles. Known for its bold and unique designs, VonZipper offers eyewear that combines style and functionality.
Honolua: Honolua is a surf brand that draws inspiration from the beautiful Hawaiian island of Maui. The brand offers a range of surf apparel, swimwear, and accessories for those who embrace the surf lifestyle.
Boardriders: Boardriders is the namesake brand of the parent company, Boardriders Inc. It represents the essence of the surf and action sports culture, offering a wide range of apparel and accessories.

These brands collectively represent the diverse and vibrant surf culture, catering to surfers, skateboarders, and individuals who embrace the active and adventurous lifestyle associated with board sports.

FAQ

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Who bought out Boardriders?

Authentic Brands Group (ABG) bought out Boardriders Inc. in 2023. ABG is a global brand development, marketing, and entertainment company that recognized the value and potential of the surf brands under Boardriders Inc.

What companies are under Boardriders?

Several well-known surf brands fall under the Boardriders Inc. umbrella. These include Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders itself.

Who bought out RVCA?

RVCA is a brand that falls under the Boardriders Inc. umbrella. When Authentic Brands Group (ABG) acquired Boardriders Inc. in 2023, they also acquired RVCA along with other brands.

Is ABG buying Boardriders?

No, ABG has already completed the purchase of Boardriders Inc. in 2023. ABG is the current owner of Boardriders Inc. and all the brands under its portfolio.

Conclusion

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In conclusion, Boardriders Inc., the parent company of popular surf brands like Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders, is currently owned by Authentic Brands Group (ABG). ABG recognized the immense value and potential of these surf brands and acquired Boardriders Inc. in 2023.

The acquisition by ABG has further solidified Boardriders Inc.’s position as a major player in the global surf and action sports industry. With a diverse portfolio of iconic brands, Boardriders Inc. continues to inspire and empower individuals who embrace the surf and board sports lifestyle.

If you’re looking to ride the waves in style, be sure to check out the incredible range of products offered by Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders. Whether you’re a surfer, skateboarder, or simply someone who appreciates the surf culture, these brands have something for everyone.

So grab your board, hit the waves, and experience the thrill of riding with the best surf brands under the ownership of Boardriders Inc. You won’t be disappointed!